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Insights from Salted Stone

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.
Abby Thompson
Marketing

Developing Relationships with Influencers in the B2B Space

Learn to identify B2B influencers, communicate with them, and build authentic partnerships.
Paige Sander
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Sam Siskind
S2_Email_Header_03a
Marketing

Conversational Marketing & Bot Theory: A Video Interview with HubSpot's Brian Bagdasarian

CEO Mike Skeehan interviews HubSpot's Head of Conversational Growth Strategy, Brian Bagdasarian, to discuss chatbot theory and use cases for marketers.
Mike Skeehan
Facebook Selling
Business Strategy

Your Treasure Map to a Winning Facebook Ecommerce Strategy

These are the 5 necessary components of an effective Facebook ecommerce strategy. Learn about Ads, Messenger, Shop, and more.
Talar Malakian
responsive website
Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Customer Success Service Hub
Customer Success

HubSpot’s Service Hub & The Value of Customer Success

HubSpot released Service Hub in order to connect organizations with their existing user/client base, allow for smoother support services, and power customer success initiatives. We spoke to David Barron, Director of Service Hub, about the new platform and the ideological shift behind it.
Paige Sander
GROW Data Driven Summit-667376-edited
Business Strategy

Developing a Data-Backed Go-to-Market Strategy

The central takeaway of this year's #DataDrivenSummit, organized by Grow.com, was a rather simple one: everything we do must be informed by data. When preparing a go-to-market strategy, how are you using numbers to inform messaging, buyer profiles, and the pricing and packaging of your business?
Christian Welborn
VisualArts-5
Company & Culture

Spotlight On Inner-City Arts: Creative Education in Los Angeles Schools

Salted Stone Visual Designer Raquel Gonzales talks Inner-City Arts, an organization dedicated to creative education in Los Angeles schools.
Raquel Gonzales
markus-spiske-624932-unsplash
Marketing

Mastering Long-Term Nurture Workflows in HubSpot

Long-term nurture workflows are used to wake up dormant leads and turn them into viable prospects. Here’s a comprehensive overview of which email sequences work best for each type of lead, and how to implement using HubSpot.
Adam Zabinsky
Pillar Pages
Marketing

SEO 101: A Pillar Page Primer

Pillar pages can help you showcase organizational knowledge, experience, and thought leadership credentials while ranking more favorably in SERPs.
Kris Crews
Show up
Marketing

The Key to Conversational Marketing is Showing Up

Conversational marketing allows for 1 to 1 communication at scale. But, are you truly "showing up" for prospects and leads?
Jason Feller
INBOUND Grass
Company & Culture

#INBOUND2018: Feedback, Content, Customer Success, and Oh... the Humanity.

We're back from HubSpot's 2018 INBOUND conference with takeaways, memories, and plenty of lobster roll photos.
Abby Thompson
dashboard
Business Strategy

What Is a Business Intelligence Dashboard & Do I Actually Need One?

Business Intelligence Dashboards (BIDs) help improve strategic decision making. Our introduction to BIDs includes definitions, examples, and instructions for getting started.
Andrew Levy
assessments
Business Strategy

Why You Need a Third-Party Audit to Assess Marketing and Sales

Why should you hire an outside agency to conduct a digital brand audit? Because if you don’t, you’ll miss the most important results.
Brandon Jones
Navigation
Websites

3 Marketing Best Practices to Ignore When Developing Your Website’s Navigation

When it comes to designing website navigation, popular conventions may not be best to follow. We break down three best practices and identify ways of properly structuring your nav.
Ben Sack
bms2-twitter (2)
Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.
Abby Thompson
deal stages
Sales

Business Intelligence Dashboards: Growth Engine KPIs to Track

Which metrics are you tracking (across sales, marketing, support, and customer success departments) in your Business Intelligence Dashboard? We break down a few of our most commonly requested KPIs.
Talar Malakian
Buzzword
Customer Success

Customer Success: Buzzword Or Profit Center?

The old sales and marketing funnel has long overlooked "customer success" in order to prioritize lead generation and acquisition. But is it time to start focusing on support?
Phil Dupertuis
money
Marketing

Social Media Ads: Lessons Learned from Managing a $5M Media Budget

HubSpotter Josh Chang discusses paid Facebook ads, social algorithms, lead generation & testing paid ad audiences.
Abby Thompson
benszenden
Marketing

Zen & The Art of Copywriting: In Defense of the “Just Because” Touchpoint

Not every marketing message needs to have a call to action. What happens when you reach out "just because?" Our Zen Copywriter investigates.
Ben Sack
adult-bar-brainstorming-1015568
Customer Success

Value Shifts to Make For a Better Customer Success Plan

In order to improve customer service and scale effectively, your organization must be prepared for a few significant value shifts.
Talar Malakian
Dev team ad
Company & Culture

Why You Should Avoid Being Technical in Technical Leadership

How a human-centric leadership model has shaped our most technical team.
Michelle Chu
listening
Customer Success

Developing a Customer Success Strategy: Our #HUGPasadena Speaker Weighs In

We spoke with our #HUGPasadena guest about customer success strategy, sales + technology, and beer.
Abby Thompson
945x596-Pasadena-Astronomy-Week
Company & Culture

Bring it in for a Big HUG, Pasadena!

Pasadena, your HubSpot User Group is here. RSVP & Learn more!
Abby Thompson
partnership
Marketing

Developing Relationships with Influencers in the B2B Space

Learn to identify B2B influencers, communicate with them, and build authentic partnerships.
Paige Sander
pexels-photo-575226
Websites

The Architecture of Effective Websites: The Homepage as a Transitional Space

Conceptualizing the homepage of your website as an 'entryway' from the internet to your domain requires an understanding of your buyer's expectations. Check out the Architecture of Effective Websites.
Andrew Siskind
support articles
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Sam Siskind
Chatbot
Marketing

Intro to Conversational Marketing with Chatbots

How do chatbots work? What do they do, and are they right for you and your business? We dive into the ultimate conversational marketing tool.
Nicholas Brown
collaboration-colleagues-cooperation-398532
Sales

Boosting Organic Growth, Mastering Content Calendars & Crushing Sales Emails

Boosting organic growth on HubSpot's Sales Blog, mastering content calendars, and mastering the sales email: An interview with Aja Frost
Abby Thompson
Groups
Marketing

Revamping Your Digital Content Marketing Strategy with Social Media

Social media marketing and advertising can revamp your digital content strategy by providing insights into what your audience wants and needs. What can you do to gain valuable knowledge about content that will connect?
Nicholas Brown
DSC02665
Marketing

Understanding Earned Media: Tactics, Best Practices & Measuring Success

Processes for securing earned media placements have changed, but the importance of this unpaid, audience-aligned exposure for brands has not. We explore use cases, tips, and metrics to track.
Paige Sander
pexels-photo-842991
Sales

Courting Your Customers via Email: 6 Tips for Lead Nurturing Campaigns

Email nurture workflow move leads down the sales pipeline. But what should they say?
Ben Sack
The Cloud
Marketing

The State of CRM Technology: Today & Tomorrow

CRM technologies change constantly. Check out our analysis of what's happening today, and where it's heading tomorrow.
Sam Siskind
linkedin ads
Marketing

LinkedIn: THE Social Network for B2B Advertising

The sharp decline of Facebook ad effectiveness has given way to the new B2B hero - LinkedIn.
Renee Smith
pexels-photo (2)
Marketing

Backlink Profiles & Site Security: The SEO & Competitive Advantages

From an SEO and competitive advantage perspective, backlinks & site security matter.
Jose Han
Zen with Copywriter Ben
Marketing

Would Your Customers Rather “Save Time” or “Make Money”? A (Zen) Copywriter’s Guide

Zen and the Art of Copywriting: "Saving Time" vs. "Making Money"
Ben Sack
Company & Culture

The State of Inbound in 2018: A Conversation with Mike Skeehan

Managing Partner Mike Skeehan talks Inbound Marketing in 2018
Abby Thompson
Marketing

Snapchat Isn't Dead: How to Use Sponsored Snapchat Filters as a Marketing Tool

Snapchat has managed to successfully integrate branded content into a quality user experience through its Geofilters and Lenses, offering interactive, entertaining, and relevant paid content unique to its platform.
Shania Young
pexels-photo-196644.jpeg
Websites

A Web Design Process Checklist for Agencies

Steps to ensure every new website launches smoothly
Michelle Chu
1_TWVs8hNCI7B7t2Y4tA-u1A
Websites

JavaScript Development in Action: Coding With React & Node

Salted Stone's Stephen Yager discusses JavaScript development using a brand new platform.
Stephen Yager
Dictionary.jpeg
Marketing

Marketing Terms Dictionary: Defining Lingo and Acronyms

Salted Stone's marketing terms dictionary
Andrew Siskind
Marketing

The State of Content Distribution in 2017

Our team's take on the state of content distribution for 2017
Abby Thompson
Company & Culture

Closing thoughts on 2016

We've come a long way in the past year. Cheers to new hires, new clients and lots and lots of growth.
Mike Skeehan
people-office-group-team.jpg
Sales

Sync the Marketing-to-Sales Hand-off with Sales Enablement

Transitioning leads from Marketing to Sales without dropping the ball
Abby Thompson
Company & Culture

Salted Stone Named 2016 Domestic Grand Prize Winner for Two HubSpot Impact Awards

We cleaned up at the annual 2016 HubSpot Impact Awards at the INBOUND conference
Aubrey Beck
Marketing

Four Traits Shaping the Marketing Agency of the Future

Marketing agencies, from behemoth to boutique, came together to discuss the future of the agency landscape
Aubrey Beck
Marketing

Content Saturation and Distribution Challenges Facing Inbound Marketers

With inbound marketing growing in popularity, it is getting harder and harder to distinguish between quality content marketing and others trying to game the system.
Mike Skeehan
earned-media-social-influence.jpg
Marketing

Modern PR: Engaging Micro-Influencers to Tally Up Earned Media Inbound Links

Influencer marketing and tallying earned media for the modern PR
Aubrey Beck
IMG_2161.jpg
Marketing

User Testing, Budget Shifts and Hiring Strategies: 3 Ideas to Hone Your Content Marketing

Shifting budgets and hiring requirements in the face of modern PR
Aubrey Beck
Marketing

Ghostwriting, Specificity and Social Proof in Content Marketing

Using specificity and influencers to decrease your chances of sounding #basic
Aubrey Beck
Marketing

Achieving Consistent Inbound Marketing Success Stories

Lessons from an agency owner. Three primary factors required to notch inbound marketing success.
Mike Skeehan
checklist-landing-page-work-whello
Marketing

Generate More Leads with These Inbound Marketing Practices

In order to fully leverage any inbound marketing campaign, it's important to apply a few key inbound marketing best practices.
Jason Feller
Websites

How to Implement Multi-Language Functionality Into Hubspot

Contrary to what you may have heard, HubSpot does actually offer multi-language functionality for its hosted websites.
Alex Sivro
Marketing

Why Your Store Needs a Google My Business Listing

It is crucial for your business to have a Google My Business listing so potential customers can find you easily
Jose Han
Business Strategy

Building Process in a Growth Phase: Why We Don’t Get Too Married to Process

Building and rolling out processes is a constant focus, but we don't get too married to our ideas
Aubrey Beck
adult-blur-close-up-977840-1
Websites

6 Ways To Improve Web Design Workflow

6 tips for how to improve web design workflows.
Michelle Chu
Company & Culture

Salted Stone is a HubSpot Diamond Partner

Salted Stone is the fastest HubSpot partner agency to reach Diamond tier
Alex Baker
Company & Culture

Diamonds Are Forever: Developing Process at an Inbound Marketing Agency

Developing process at an inbound marketing agency
Aubrey Beck
Company & Culture

Salted Stone Agency Profile: Managing Partner, Mike Skeehan

How S2 acquired HubSpot superpowers, as told by Mike Skeehan.
Alex Baker
Video Marketing
Video

‘Veni, Vidi, Video!’ — Salted Stone’s Dir. of Ops on Video Marketing and Becoming a Wistia Partner

Salted Stone is an agency partner with video marketing platform, Wistia.
Alex Baker
Business Strategy

Why You're Better Off Outsourcing to a HubSpot Partner Agency than Hiring In-House

Should you outsource inbound marketing services to an agency?
Mike Skeehan
Marketing

Our Picks for the Three Social Media Game Changers in 2016

Three of the most popular social media networks for 2016
Alex Baker
inbound marketing agency
Marketing

Should B2B Marketers be Using Instagram Ads?

Is Instagram the right channel for B2B marketers?
Alex Baker
Marketing

How to Manage a Content Calendar

Without a solid system in place to manage your content you can easily drown in it all
Alex Baker
HEX
Websites

Developer Dive: Hex to RGB Color Filter Added For HubSpot

HubSpot's former color storage method - Hex Values - present plenty of issues when it comes to applying styles or gradients. Learn more about Hex to RGB color filters!
Alex Sivro
Websites

Why Cross-Browser Testing is Like Finding a Consistent Corned Beef Hash

Imagine your favorite dish of corned beef hash because corned beef hash is the best
Michelle Chu
time
Marketing

Evergreen or Topical Content: Which Works Best?

Which type of blog content works best: evergreen or topical?
Alex Baker
Websites

Five Reasons to Consider Adopting a Mobile-First Web Strategy

Why your designers and developers must operate with a mobile-first mindset
Alex Baker
Websites

Growth-Driven Design + Inbound Marketing = B2B Success

Growth driven design and inbound marketing go hand-in-hand.
Aubrey Beck
Company & Culture

3 Qualities Your Inbound Marketing Agency Should Embody

Fact: Groups of diverse problem solvers often outperform groups of high-ability problem solvers
Aubrey Beck
websites
Websites

HubSpot versus WordPress: Where Should I Build My Website?

Should you build your website in Wordpress or HubSpot?
Mike Skeehan
stas-ovsky-240774-unsplash
Company & Culture

Is Account Management Dead?

Has digital marketing killed the role of Account Manager?
Phil Dupertuis
Marketing

Grow Your B2B Network with LinkedIn

How to build your personal brand and network on LinkedIn.
Alex Baker
Marketing

Salted Stone's BEST of #INBOUND15

Our takeaways from HubSpot's 2015 INBOUND conference
Aubrey Beck
Buyer journey
Marketing

The Importance of Aligning Content to Each Stage of the Buyer's Journey

Marketers who align content to specific stages of buyer's journey yield 73% higher conversion rates
Aubrey Beck
HubSpot for SaaS
Customer Success

Is HubSpot's Free CRM the Right Fit For Your SaaS Company?

Keeping track of your leads and customers is vital to your organization's success -- is HubSpot's free CRM the right option?
Aubrey Beck
Websites

Map These 4 Key Content Areas Before A Web Redesign

Redesigning your website is a lot like building a house
Aubrey Beck
Personas
Marketing

Integrate HubSpot with Your SaaS Product to Create Context-Aware Marketing Campaigns

How HubSpot offers marketers the opportunity to create hyper-personalized content.
Sam Siskind
podcast marketing
Marketing

Podcast Content Ideas to Captivate Your Audience

The art of the branded podcast can be hard to master. How are you captivating your audience?
Aubrey Beck
Planning
Websites

3 Questions to Answer before Beginning the Process of Redesigning Your Website

Understanding the process of a web redesign is key before committing to any changes
Aubrey Beck
Grateful
Company & Culture

Reflecting on 2014 and All the Things We're Grateful For

Looking back on the year and all the things we're grateful for
Aubrey Beck
notes
Marketing

8 Steps to Uncover Content Ideas Like a Journalist

Think like a journalist to uncover content marketing gold.
Aubrey Beck
Happy
Company & Culture

How Retainer-Based Pricing Creates a More Stable -- and Happy -- Agency

What happens when an agency moves toward a retainer-business model?
Mike Skeehan
lasso
Marketing

The Most Important Tool for Marketers in 2015 is a Lasso

Tying it all together: attribution and trend reporting for marketers
Aubrey Beck
empathy
Marketing

Yellow Pages to Yelp and the Rise of Empathy Marketing

The democratization of information has carved a new landscape requiring a shift in how we connect to customers.
Aubrey Beck
mikeWide
Company & Culture

The Biggest Mistakes Agency Owners Make When They're First Starting Out

Advice for first-time agency owners from a first-time agency owner
Mike Skeehan
giphy-25
Marketing

3 Approaches for Personalizing Content on Your Website

How to personalize your website messaging with dynamically shifting content
Aubrey Beck
video_01
Video

Why Animated Videos are So Powerful for Business

Videos increase people's understanding of a product or service by 74%
Aubrey Beck
giphy-27
Marketing

5 Motivational Tips for the Discouraged Inbound Marketing Newbie

Hard lessons learned along the path to becoming inbound marketing pros
Mike Skeehan
expertise
Marketing

Create a Captivating B2B Content Marketing Strategy

Crafting and distributing B2B content that converts can be tough. Incorporate these 4 tips into your strategy for better results.
Aubrey Beck
desert
Marketing

Four Content Marketing Truths Discovered at Burning Man 2014

Applying lessons from the desert to the world of content marketing
Aubrey Beck
tools
Marketing

The Art of Conversion: 5 Free Conversion Tools for Marketing Professionals

Conversion rate success comes down to relatively small, incremental gains and continuous adaptation.
Aubrey Beck
Inbound Marketing Agency
Business Strategy

Why We Became an Inbound Marketing Agency & You Should Too!

Managing Partner Mike lays out our decision to become an inbound agency through the lens of philosophy.
Mike Skeehan
rawpixel-698599-unsplash
Company & Culture

Inbound Marketing Is the Key to Happiness at Work

Learn how applying inbound marketing to your company culture can improve employee happiness.
Aubrey Beck
hands-coffee-smartphone-technology
Websites

Why Optimizing Your Website Needs to Be an Urgent Priority

44% of online shoppers won't return to a site that isn't mobile optimized.
Aubrey Beck
le-buzz-568441-unsplash
Marketing

6 Common Mistakes Found in Content Marketing Strategies

Forgetting to tie back to a CTA and other common content marketing mistakes
Aubrey Beck
olivier-fahrni-337130-unsplash
Marketing

The 'Golden Circle' Is the Key to Inspiring Marketing

Start with the "why" to create inspiring marketing.
Aubrey Beck
rawpixel-191157-unsplash
Business Strategy

7 Internet Marketing Tips for Small Business

7 ways to improve your marketing without burning a hole in your pocket.
Aubrey Beck
SEOpenalty
Marketing

Why Rap Genius Got on Google's Bad Side with its SEO Tactics

Google rolls out new SEO rules. Are you on the naughty list?
Aubrey Beck
carlos-muza-84523-unsplash
Marketing

4 Ways Your Website Can Get Into SEO Trouble with Google

Avoid getting on Google's bad side. Drop the questionable SEO practices.
Aubrey Beck
Panda
Marketing

Panda-monium: 5 Tips for Thriving in the Face of Panda 4.0 Update

The Great Panda Panic: 5 tips for thriving in the face of Google's Panda 4.0 update.
Aubrey Beck
agile
Marketing

3 Must-Have Traits to Thrive in an Agile Marketing Environment

How are incorporating adaptability in your approach to marketing?
Aubrey Beck
tools
Marketing

5 Common Inbound Marketing Mistakes & How To Fix Them

Implementing an inbound marketing strategy can be very complicated. Avoid these 5 mistakes and reap your rewards!
Aubrey Beck
Facebook
Marketing

Should You Be Advertising on Facebook? Does it Even Work?

It may be the world's largest social network, but should you be advertising on Facebook? How does it compare to Google?
Aubrey Beck
SEO - linkbuilding
Marketing

Content's Been Crowned King of the SEO World, What Now?

Keeping up with content in the ever-changing world of SEO is key.
Aubrey Beck
ian-parker-546258-unsplash
Marketing

Penguin 3.0 is Coming: Penguin-Proofing Your SEO Strategy

A list of measures to take to Penguin-proof your site
Aubrey Beck
priscilla-du-preez-216790-unsplash
Marketing

Social Media Smashed the CB Radio - 4 Ways to Get Customers Talking

Four ways to invite customers into a conversation with your brand via social networks.
Aubrey Beck
charli-503423-unsplash
Video

The 4 Traits Great Animated Brand Videos Share

Online video production to account for more than a third of all online ad spend in next three years
Aubrey Beck
Marketing

Inbound Marketing in 8 Steps

How to establish a seamless connection between all your web properties
Aubrey Beck
thanksgiving
Marketing

3 Twitter Lessons from a Thanksgiving Joke Tweet Series

A Thanksgiving Twitter joke bombs and a colleague loses followers. What can we learn?
Aubrey Beck
Sales Maze
Sales

Moving Different Buyer Personas Through The Sales Cycle

Map out your organization's lead nurturing content to figure out the right flow
Aubrey Beck
Websites

Our First WordPress Plugin!

Our new "Smart Quote Fixer" plugin for Wordpress is available now
Aubrey Beck
jerome-prax-57765-unsplash
Marketing

Go with the Flow: Creating a Natural Marketing Cycle Experience on Your Site

Creating a marketing cycle experience on your website presents a debate: data versus emotion. Learn more about the "go with the flow" approach.
Aubrey Beck
Conversions

Nurture Your Leads with CRO

Designing your website's user experience to boost conversion rates
Aubrey Beck
Google Analytics
Websites

Tailoring Google Analytics for Custom-Fitted Marketing

Create Custom Dimensions to reveal more specific demographic information about your site visitors.
Aubrey Beck
Company & Culture

Add Some Muscle to Your Marketing Agency

This is a pretty cool post and it's about something'
Aubrey Beck
Video

Two Good Reasons to Use Video to Explain Complicated Concepts

For SaaS organizations offering complex products, incorporating video into your marketing plan may be the best solution.
Aubrey Beck

Website redesign: 5 easy DIY upgrades

Five things you can do TODAY to spruce up your site
Aubrey Beck
rita-morais-108397-unsplash
Company & Culture

Hiring Experts in their Domains

This is a pretty cool post and it's about something'
Mike Skeehan
Websites

PHP Live Output

This is a pretty cool post and it's about something'
Stephen Yager
Text Messaging
Marketing

Sending Free Text Messages with PHP

With PHP, it's possible to send totally free text messages.
Stephen Yager
markus-spiske-109588-unsplash
Websites

Abstracted JavaScript Form Validator

Check out this custom built JavaScript form validator for usage in any form.
Stephen Yager
rawpixel-579221-unsplash
Marketing

The Proof is in the Metrics

Using data to confirm and validate (or discredit) web design choices
Mike Skeehan
restaurant
Design

Design With Purpose

Answering the question "what do you want your visitors to do?" can help you design your online presence with purpose.
Mike Skeehan
glenn-carstens-peters-203007-unsplash
Marketing

Tangible Value of Landing Page Optimization

Increase conversion rates with landing page optimization.
Mike Skeehan
ecommerce
Marketing

Managing E-commerce CPC Programs: Analytics & Bid Management

Leveraging web analytics data is vital when it comes to managing e-commerce CPC programs. But are you paying attention to additional metrics?
Mike Skeehan
business objectives
Business Strategy

Building Websites That Contribute to Business Growth

Get creative in order to integrate business objectives into website design.
Mike Skeehan