Insights from Salted Stone's Digital Experts

Marketing

Beyond Words: A Guide to Interactive Content

For B2B and B2C brands, interactive content can drive higher engagement, conversion and close rates. Leverage the power of clickable, user-friendly assets at all stages of the buyer's journey using our guide (created with our partners at Ceros!)

Abby Thompson

Content Offer

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?

Brandon Jones

Blog Article | 8 min read

Design

Unsplash & Salted Stone Present: Using Stock Photography to Enhance User Experience

Stock photography can impact a brand's aesthetic value, effect usability, and either destroy or improve User Experience on websites, marketing collateral, or branded materials. So, we teamed up with the experts at Unsplash, to help you make smarter stock selections and keep leads engaged.

Abby Thompson

Content Offer

Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.

Abby Thompson

Blog Article | 4 min read

Marketing

Salted Stone Creates Bespoke CRM System for Luna Physical Therapy

Salted Stone built a custom, HubSpot-powered CRM system to enable onboarding for therapists, clients, and physicians in the Luna Physical Therapy network. The "mission-critical" platform has enabled their team to scale and expand while nurturing new leads and retaining users.

Sabrina Roussel

Case Study | 2 min read

Marketing

Understanding Google's AMP: Backlash & Opportunities

The AMP format is a source of much contention (and confusion) among search marketers, so we’re shining a little light on what it is, how it works, and when you want to use it.

Brian Mitrof

Blog Article | 9 min read

Marketing

Leveraging Pinterest as a Marketing Tool

Pinterest has become an essential marketing tool for B2C and B2B brands -- thanks to its popularity amongst users of all ages, but capturing its value takes some know-how. Get started today.

Kris Crews

Blog Article | 4 min read

Marketing

The Inbound Marketing Strategy Template Pack

Salted Stone's Inbound Marketing Strategy Template Pack comes with four ready-to-use templates. Build your buyer personas, instate CRM lead scoring, organize a content-based inbound campaign, and ensure your site is search engine optimized.

Tony Eades

Content Offer

Marketing

How to Rebuild Your Pardot Lead Scoring in HubSpot (or Vice Versa)

Functionality can vary greatly between platforms like HubSpot or Pardot. This often forces marketers to rethink their lead scoring models completely when migrating. But, don't fret -- we're here to help.

Christian Welborn

Blog Article | 13 min read

Marketing

Beyond Words: A Guide to Interactive Content

Abby Thompson

Content Offer

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Marketing

Powerful Pillar Pages: Best Practices for Web Copy & Design

Making a great pillar page takes more than being an expert on your subject matter. We’ve laid out some helpful design and layout tips so you can share what you know with the widest possible audience.

Kris Crews

Blog Article | 6 min read

Marketing

Is There Such a Thing as Honest Digital Marketing? A Zen Perspective

Explicit honesty is a new trend in digital marketing. But is there a difference between telling the truth and being honest?

Ben Sack

Blog Article | 6 min read

Marketing

Conversational Marketing & Bot Theory: A Video Interview with HubSpot's Brian Bagdasarian

CEO Mike Skeehan interviews HubSpot's Head of Conversational Growth Strategy, Brian Bagdasarian, to discuss chatbot theory and use cases for marketers.

Mike Skeehan

Blog Article | 13 min read

Featured Case Studies

Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line

Salted Stone worked with Barlean's to establish a fresh look for their premium product line

Phil Dupertuis

Case Study | 6 min read

Increasing Herculite's Organic Traffic Through a keyword-Driven Content Strategy

Salted Stone helped Herculite build their technical marketing and content efforts.

Abby Thompson

Case Study | 5 min read

Salted Stone Produces 16-Bit Style Retro Animated Video for Med School Tutors

Animation research involved playing and watching clips from various SNES and Sega Genesis games

Phil Dupertuis

Case Study | 8 min read

Marketing

Mastering Long-Term Nurture Workflows in HubSpot

Long-term nurture workflows are used to wake up dormant leads and turn them into viable prospects. Here’s a comprehensive overview of which email sequences work best for each type of lead, and how to implement using HubSpot.