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USE Those User Groups. Rather than just releasing your content into the wild, go back into those Facebook and LinkedIn groups and join conversations on the topic. See if you can help someone address their pain points directly!
Pay to Play. When you have content you really want people to see, don’t be afraid to go big on social. We helped Catholic Central a faith-based educational YouTube show, promote their launch event by creating short video trailers. To help spread the word, we established their social profiles, garnered followers, upheld a regular communication calendar, then boosted trailers with a paid social campaign tied to their target audience. The result? Over 231k trailer views on Facebook, 391k impressions, and over 55.7k event RSVPs.
Tap Into Influencer Markets. Influencers are among the most valuable resources companies can take advantage of today. Working in concert, influencer marketing and social media strategies put content in front of the right audience better than traditional advertising methods.
The return on social media influencer marketing can be incredible. For one campaign, we selected four wedding and jewelry Instagram influencers who agreed to share details related to an event, along with an image and a link in their bios. Their combined audience reach? Over 214.2k interest-aligned Instagram users.
This campaign also allowed us to cultivate lasting relationships with popular users in the space for the client, who received day-of-event influencer coverage via Instagram video, which garnered over 3,000 views.
At Salted Stone, we’ve used influencer strategy to generate earned media for clients in the SaaS space. For companies looking to revamp their content marketing, earned media wins can put your name in front of your exact target audience.
User Generated Content. Smart marketers know how to get audiences even more involved than just reading or watching. User generated content strategies involve promoting content submitted by users themselves to generate interest in your product or event.
For the wedding event mentioned above, we asked six couples to contribute their bling and wedding day photographs. They allowed us to share their stories, and the results were impressive: repeat customers signing up for the event, likes and re-grams from the couples and their friends, and positive comments about the jewelry.
Revamping your content strategy using social media requires tools and expertise to generate insights that matter (through social listening) and disseminate them (through social sharing).
Hiring a digital agency with a background in growing social media strategies saves time and resources, no matter whether you’re starting at square one or just want to leverage outside expertise to bring action to your ideas.