Insights from Salted Stone's Digital Experts

Business Growth HubSpot

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.

Ethan Ames

Case Study | 4 min read

Websites Branding

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.

Melissa De Guzman

Case Study | 7 min read

Websites

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.

Ben Sack

Case Study | 7 min read

HubSpot

Do You Really Need HubSpot Operations Hub?

Get our take on who really needs these new features, like two-way data syncing, programmable workflow automation, data quality automation, and datasets.

Michael Peach

Blog Article | 8 min read

HubSpot

HubSpot Product Updates That Blew Our Minds at Inbound 2023

INBOUND 2023’s can’t-miss HubSpot Spotlight revealed heaps of new product and feature updates. Read our favorite product announcements and what they mean for you.

Gabriel (Gabe) McCarthy

Blog Article | 5 min read

Bertram partnered with Salted Stone to create a product configurator, with a stylish front-end and great UX, built on HubSpot's CMS and Marketing Hub.

Business Growth HubSpot

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.

Ethan Ames

Case Study | 4 min read

Top 4 Predictions for Inbound Conference 2023 | Salted Stone

HubSpot

Inbound 2023: Top Predictions According to a Marketing Strategist

Find out what to expect from this year’s HubSpot Inbound conference with top predictions from marketing strategist and HubSpot aficionado Gabe McCarthy.

Kady White

Blog Article | 5 min read

Video HubSpot

Delivering an Interactive FMCG
E-Learning Experience on HubLMS

Gabriel (Gabe) McCarthy

Case Study | 5 min read

HubSpot

How to Use the HubSpot Data Quality Command Center

The HubSpot Data Quality Command Center is a feature of HubSpot Operations Hub. Find out what this dashboard can do and how we think you should use it.

Michael Peach

Blog Article | 6 min read

Customer Success HubSpot

How CharacterStrong Overcame Tech Debt with HubSpot’s Easy-to-Adopt Enterprise Tools

Kady White

| 4 min read

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Websites HubSpot

Optimising the Buyer’s Journey with Custom Objects and Dynamic Content in HubSpot

Kaley Deneen

Case Study | 6 min read

HubSpot

Customizing Your HubSpot CRM is a Superpower

New HubSpot record page features make the CRM more customizable and easier to configure than ever, a major win for enterprise businesses.

Michael Peach

Blog Article | 5 min read

Branding

The Secret to Enterprise Brand Refreshes with Positive ROI

A lightly refreshed brand tactically applied to your most visible assets can provide many of the benefits of a full refresh without sacrificing the usability of older assets.

Leslie McMullin

Blog Article | 5 min read

Featured Case Studies

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.

Ethan Ames

Case Study | 4 min read

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.

Melissa De Guzman

Case Study | 7 min read

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.

Ben Sack

Case Study | 7 min read

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.

Tony Eades

Case Study | 7 min read

Pivoting Fast and Earning New Leads in a Complex, Niche Industry

A strategic program with Salted Stone helped N-SIDE reach new leads in the complex energy industry in Europe.

Sabrina Roussel

Case Study | 8 min read

Websites

Developing an Award-winning BigCommerce Website to Bring a Brand Into Focus

Find out how we designed and developed a visually captivating website that won BigCommerce’s 2022 ‘Make it Big’ Design Award.

Andrew Siskind

Case Study | 8 min read

Websites Branding

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.

Melissa De Guzman

Case Study | 7 min read

Software engineers building website (Source: AdobeStock_200219334)

Websites HubSpot

The Web App Builder Hidden in HubSpot CMS Hub

Users of HubSpot might be surprised to learn you can build a web app directly in CMS Hub. Discover the core functions and benefits for your next B2B web app.

Brandon Jones

Blog Article | 7 min read

Websites

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.

Ben Sack

Case Study | 7 min read

Enterprise Leader Data Management (AdobeStock_245681629)

HubSpot

Revising Your Enterprise Data Strategy: Is It Time To Swap CRMs?

In an enterprise, data management is a responsibility of almost every team. Here are five good habits every business should follow.

Alden Dale

Blog Article | 7 min read

HubSpot

Good Data Management Strategy Habits You Should Follow

In an enterprise, data management is a responsibility of almost every team. Here are five good habits every business should follow.

Brianna Boltze

Blog Article | 5 min read

HubSpot

Do You Really Need HubSpot Operations Hub?

Get our take on who really needs these new features, like two-way data syncing, programmable workflow automation, data quality automation, and datasets.

Michael Peach

Blog Article | 8 min read

Marketing Strategy

Get the Most Out of Your Buyer Personas

Building buyer personas is more than just an academic exercise. Here’s how to create actionable buyer personas that are useful for everyone on your team.

Matthew Scolinos

Blog Article | 5 min read

Marketers reviewing data (Source: AdobeStock_415116208)

HubSpot

5 Marketing Benefits of High-Quality CRM Data

Your CRM data quality may be the key to solving your marketing challenges. What is a data management strategy, and how can it impact your campaigns?

Pedro Loeza

Blog Article | 5 min read

Design

Brand Identity and Visual Identity: What’s the Difference?

Your company’s visual identity is a set of cohesive design elements and guidelines. Brand identity is a broader term that includes, but is not limited to, visuals.

Melissa De Guzman

Blog Article | 5 min read

HubSpot Partner

Full Transparency: Is It Worth It to Hire a HubSpot Partner Agency?

We break down the actual costs and benefits of hiring a HubSpot partner agency compared to the alternatives, like in-house employees and flat-rate services.

Steve Ambuul

Blog Article | 7 min read

Customer Success

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.

Tony Eades

Case Study | 7 min read

Marketing Strategy

Pivoting Fast and Earning New Leads in a Complex, Niche Industry

A strategic program with Salted Stone helped N-SIDE reach new leads in the complex energy industry in Europe.

Sabrina Roussel

Case Study | 8 min read

Man checking laptop for conversational UI

Conversational Marketing

Chatbots and Conversational UI in 2023

Thinking about chatbots as conversational UIs helps create a whole new way of thinking about these tools and their usefulness for marketing and sales.

Andrew Siskind

Blog Article | 6 min read

Virtual feedback session (Source: Unsplash)

Customer Success

Giving Great Feedback to Your Agency Paves the Path to Success

We asked our production team for their top tips. Follow this advice, and you’ll maximize the ROI of your agency relationship and the success of your projects.

Tim Shepard

Blog Article | 5 min read

Remote customer support (Source: AdobeStock)

Customer Success HubSpot

3 Ways to Create Delightful Customer Experiences with HubSpot & Intercom

On their own, Intercom and Hubspot are incredible customer delight tools. When their powers combine, your teams, leads, and customers will benefit in a big way.

Matthew Reed

Blog Article | 4 min read

Design

4 Website Illustration Styles That Aren’t Corporate Memphis: Designer Explains

Line work, clean, textured, isometric. Here are four website illustration styles we love, and a process for choosing the one that suits your brand.

Sal Castrejon

Blog Article | 6 min read

Customer Success Business Growth

Rejuvenating PLAY’s HubSpot & Inbound Strategy

How Salted Stone deployed an end-to-end inbound marketing and sales strategy for FMCG innovation consultancy, PLAY.

Gabriel (Gabe) McCarthy

Case Study | 8 min read

Sales

The Dos and Don'ts of Lead Nurturing Emails

Sales enablement content is designed to move leads down the funnel, from passive consumer to potential closed deal. Using nurture emails to move them along offers the chance to inform, entertain, and court your potential or existing customers.

Ben Sack

Blog Article | 9 min read

Marketing Strategy

Salted Stone’s Integrated Approach to Paid Media

Paid media is the highest-risk component of a digital marketing strategy, which makes it critical to choose the right paid media agency as your partner.

Meghan Rosales

| 4 min read

Websites

Why You Really Need a Plan for Your Next Website Redesign

There are all kinds of reasons a website project can go sour, but the most common is trying to update a website without a strategic project plan.

Glenn Purcell

| 5 min read

Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.

Kaley Deneen

Blog Article | 6 min read

Marketing

Content Strategy 101: Pillar Pages and Topic Clusters

Pillar pages can help you showcase organizational knowledge, experience, and thought leadership credentials while ranking more favorably in SERPs.

Hannah Johnson

Blog Article | 4 min read

Websites

The Best CMS for SaaS is CRM-Powered

Rather than looking at your CMS and CRM as separate systems with separate purposes, consider what they could do if they joined forces to delight your audiences.

Daniel Kwok

Blog Article | 4 min read

Marketing

Content Marketing for SaaS: What Actually Works

When there’s content around every corner, how can you stand out to potential customers and turn them into leads? Here are five tips for SaaS content marketing.

Hannah Johnson

Blog Article | 5 min read

Marketing

The One Huge Thing Most Brands Get Wrong About SEO

Avoid getting on Google's bad side. Drop the questionable SEO practices.

Ben Sack

Blog Article | 4 min read

Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.

Sabrina Roussel

Case Study | 9 min read

Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.

Adam Zabinsky

Blog Article | 4 min read

Company & Culture

PSA on Recruitment Phishing Scams

Some malicious actors are using the Salted Stone brand image and job postings to run a phishing scam. Here's how to confirm you're talking to the real deal.

Brandon Jones

| 3 min read

Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.

Phil Dupertuis

Blog Article | 6 min read

Websites

HubSpot vs. WordPress in 2022: Where Should I Build My Website?

Here at Salted Stone, we're confronted with this question on a weekly basis. On what platform should I build my website? Is HubSpot truly worth the cost?

Andrew Siskind

Blog Article | 5 min read

Marketing

Intro to Conversational Marketing with Chatbots

In digital marketing, it’s important to balance efficiency with a personal touch. Conversational marketing tools can help you achieve that balance.

Michael Peach

Blog Article | 4 min read

Customer Success

Rebranding Lessons From the Best & Worst Rebrands, Ever

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.

Tony Eades

Blog Article | 17 min read

HubSpot Partner

HubSpot Payments Is Kind of a Big Deal

HubSpot Payments is an end-to-end payment solution built right into HubSpot CRM. What is it, how does it work, who’s it for, and who has access?

Ben Sack

| 5 min read

Business Growth

Sales Enablement: How to Win on Sales and Customer Experience

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.

Tony Eades

Blog Article | 14 min read

Marketing Business Strategy Business Support

Why thought leadership is more important than ever on LinkedIn

This is a pretty cool post and it's about something'

Tony Eades

| 3 min read

Websites

ResMed's Digital Transformation

Learn how ResMed partnered with Salted Stone to create a HubSpot driven, customer experience like no othe

Tony Eades

Case Study | 6 min read

Marketing

10 Things to Consider When Evaluating a Marketing Platform eBook

Salted Stone's Inbound Marketing Strategy Template Pack comes with four ready-to-use templates. Build your buyer personas, instate CRM lead scoring, organize a content-based inbound campaign, and ensure your site is search engine optimized.

Tony Eades

Content Offer

How to Keep Selling in a Crisis According to HubSpot’s Sales Director

Learn about the importance of embracing technology to help your customers in a human way

Tony Eades

Blog Article

Business Sustainability

Business Intelligence: Why agile decision making is critical to business survival

Business Intelligence (BI) leverages software and services to take your businesses data and transform this into actionable insights that help to inform your strategic and tactical business decisions.

Michael Peach

| 7 min read

Websites

Trust Me, HubSpot CMS Hub Is Worth Getting Excited About

We haven't felt this way about a CMS in a while.

Brandon Jones

| 6 min read

Going Digital Marketing Strategy

Facebook's COVID-19 Consumer Trends Revealed [Interview]

Facebook’s Group Industry Director, Paul McCrory shares with us how the platform is using new technologies to help keep people and businesses connected during COVID-19.

Tony Eades

Blog Article | 15 min read

Going Digital Marketing Strategy

How to Dive into Paid Media Strategy During COVID-19

Dave Levett, Director of multi-award winning paid ad agency Murmur on how to be effective with your paid media strategy during COVID-19

Tony Eades

Blog Article | 13 min read

Business Strategy

Digital Strategy & Covid-19: How Agile Businesses Are Making It Work

Trade show cancellations. Vanishing markets. The challenges of working remotely. We share the ways our clients are getting through this crisis creatively.

Tony Eades

| 4 min read

Going Digital Business Support Marketing Strategy

Marketing in a Crisis

Major events around the world have either been cancelled, postponed or gone online. From the 2020 Summer Olympics in Tokyo to the Cannes Film Festival to South by Southwest, the annual media festival in Austin, Texas. Forbes’ Coronavirus Cancellation Tracker revealed that more than 57 Million attendees had so far been affected after their events were cancelled or rescheduled.

Tony Eades

Blog Article | 6 min read

Customer Success

21 Ways to Grow Your Business During a Recession, Broken out by Team.

We know a thing or two about driving growth when the economy is shrinking. Here are tips for execs, marketing, sales, and ops teams during this crisis.

Mike Skeehan

Blog Article | 4 min read

Marketing

If You're Not Using Automation, You're Not Really Using Your CRM

When used correctly, CRMs can help you save time, simplify sales and marketing workflows, and boost efficiency.

Anshul Bagdiya

Blog Article

Marketing

How Small Marketing Teams Outperform Big Ones

We’ve worked with hundreds of marketing teams, and know for a fact that a few people — even one person — can outperform massive marketing departments by strategically using marketing automation tools (MATs).

Steve Ambuul

Blog Article

Is Your Competitor’s Choice of CRM Giving Them an Advantage?

Figuring out which CRMs your competitors are using (and how they’re using them) can give you a competitive advantage.

Steve Ambuul

HubSpot Partner

The Killer Features of Hubspot Marketing and Sales Enterprise Tools

We round up each of enterprise hub’s killer features and explain why so many of the world’s biggest, most successful organizations rely on HubSpot Enterprise tools to grow and succeed.

Steve Ambuul

Business Strategy

HubSpot Enterprise Onboarding: Self-Service vs. Agency

HubSpot Enterprise is a powerful tool suite for marketing and sales teams. To maximize your HubSpot ROI, you need to understand and take advantage of the highest-impact features that you’re paying for with your license.

Steve Ambuul

Blog Article

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.

Talar Malakian

Case Study | 4 min read

Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.

Paige Sander

Blog Article | 2 min read

Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.

Sabrina Roussel

Blog Article | 8 min read

Marketing

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

We know you haven’t read enough posts about digital marketing in 2020 yet, so we wrote one just for you.

Andrew Siskind

Blog Article | 3 min read

Branding

An Introduction to Emotional Marketing

Think that consumers are the only ones making buying decisions based on emotions? Think again.

Hannah Johnson

Blog Article | 3 min read

Marketing

SEO 101: A Story of the Pillar Page

SEO strategies are always evolving; just when you think you’ve got it down pat, there’s another piece of the puzzle that’s missing.

Michael Peach

Blog Article | 5 min read

Marketing

The 4 Types of Business Blogs (with Examples)

Different blog strategies lead to different outcomes, so we've broken things down. Which type of blog is right for your goals?

Ben Sack

Blog Article | 5 min read

Company & Culture

The Salted Stone Summer Reading List: 6 Recommendations from Our Team

Autumn is officially here, but summer reading is still on our minds!

Hannah Johnson

Blog Article | 4 min read

Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.

Adam Zabinsky

Blog Article | 3 min read

capturing-the-human-heart-TrhLCn1abMU-unsplash

Websites

How to Build a Store Locator Page with HubDB

HubDB might seem complicated, but its value is easy to understand. Let’s take a look at how we’d use it to build a store locator for your website.

Michelle Chu

Blog Article | 4 min read

Business Strategy

The Hidden Value of a Corporate Responsibility Policy

Consumers care about transparency and corporate social responsibility. A corporate responsibility policy can build trust and be an integral part of your marketing strategy.

Hannah Johnson

Blog Article | 4 min read

Websites

What Does the WordPress & HubSpot Partnership Mean for Your Business?

Wordpress and HubSpot have announced a new partnership — but what does it mean for you? Salted Stone’s Director of Technology Michelle Chu breaks it all down.

Michelle Chu

Blog Article | 4 min read

Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?

Ben Sack

Blog Article | 5 min read

Business Strategy

5 Warning Signs to Watch Out for When Picking a Marketing Agency

Hiring a marketing agency? Look out for these five warning signs, and you’ll be on the right track.

Jason Feller

Blog Article | 2 min read

Business Strategy

Yes, Marketers Do Need to Care About the CCPA

The California Consumer Privacy Act (CCPA) gives consumers the right to see and control how companies use their personal info starting January 1, 2020. How should your marketing team prepare?

Brandon Jones

Blog Article | 3 min read

Business Strategy

5 Tips for Businesses Vetting Marketing Agencies

Trying to find a marketing agency that will deliver value without breaking the bank or wasting your time can be a challenge. We’ve outlined five tips that you can follow to make the process go more smoothly.

Adam Zabinsky

Blog Article | 4 min read

Business Strategy

Strategies for Maximizing the Impact of Your CRM

CRM maximization begins with a strategy and organizational buy-in, and culminates in a system that provides lasting impact & a positive ROI. Get started with our free presentation.

Jason Feller

Content Offer

Business Strategy

Where Data-Driven Decision Making Goes Wrong [and How to Fix It]

While data-informed decision making often contributes to better business outcomes, your team must use it with prudence. Otherwise, numbers can hurt more than help.

Jason Feller

Blog Article | 5 min read

Business Strategy

Building a Product Launch Strategy for First-to-Market Wood Business Cards

Salted Stone crafted an omnichannel product launch and awareness-building campaign for Silkcards’ latest innovation. The results? An effective, 100% organic strategy for driving interest and introducing a peerless product to market.

Talar Malakian

Case Study | 3 min read

Marketing

Salted Stone Creates Bespoke CRM System for Luna Physical Therapy

Salted Stone built a custom, HubSpot-powered CRM system to enable onboarding for therapists, clients, and physicians in the Luna Physical Therapy network. The "mission-critical" platform has enabled their team to scale and expand while nurturing new leads and retaining users.

Sabrina Roussel

Case Study | 2 min read

Marketing

Understanding Google's AMP: Backlash & Opportunities

The AMP format is a source of much contention (and confusion) among search marketers, so we’re shining a little light on what it is, how it works, and when you want to use it.

Brian Mitrof

Blog Article | 9 min read

Marketing

Leveraging Pinterest as a Marketing Tool

Pinterest has become an essential marketing tool for B2C and B2B brands -- thanks to its popularity amongst users of all ages, but capturing its value takes some know-how. Get started today.

Kris Crews

Blog Article | 4 min read

Marketing

The Inbound Marketing Strategy Template Pack

Tony Eades

Content Offer

HubSpot Partner

So you've bought Hubspot, now what?

You’ve joined the trend, taken the next step in your marketing journey and chosen the worlds #1 Inbound Marketing & Sales Software, HubSpot. The big question is, now that you’re using this amazing platform that can help you improve results, what’s next? How do you start? And how do you start well!

Michael Peach

Blog Article | 4 min read

Marketing

How to Rebuild Your Pardot Lead Scoring in HubSpot (or Vice Versa)

Functionality can vary greatly between platforms like HubSpot or Pardot. This often forces marketers to rethink their lead scoring models completely when migrating. But, don't fret -- we're here to help.

Christian Welborn

Blog Article | 13 min read

Websites

Airstreams, Space Races, + AI-Powered HR Tech: A Redesign with Mid-Century Flair

Salted Stone revamps the web presence of Plum.io, a game-changing HR platform.

Abby Thompson

Case Study | 7 min read

Sales

Improving Sales Close Rates -- Where Should You Start?

Improving sales requires full pipeline optimization, up-to-date technology, and customer empowerment… what is your team's strategy for closing more deals?

Paige Sander

Blog Article | 7 min read

Business Strategy

Instagram Is a Paradise for Ecommerce Brands, So Stop Trying So Hard

A winning Instagram ecommerce strategy involves using IG features to make your profile feel natural and inviting.

Talar Malakian

Blog Article | 6 min read

Company & Culture

Salted Stone Services & Capabilities

Review all of Salted Stone service offerings and solution tiers, get to know our award-winning, global team and technology partners, read testimonials, and learn more about a few of our clients.

Adam Zabinsky

Content Offer

Marketing

Powerful Pillar Pages: Best Practices for Web Copy & Design

Making a great pillar page takes more than being an expert on your subject matter. We’ve laid out some helpful design and layout tips so you can share what you know with the widest possible audience.

Kris Crews

Blog Article | 6 min read

Marketing

Is There Such a Thing as Honest Digital Marketing? A Zen Perspective

Explicit honesty is a new trend in digital marketing. But is there a difference between telling the truth and being honest?

Ben Sack

Blog Article | 6 min read

Marketing

Conversational Marketing & Bot Theory: A Video Interview with HubSpot's Brian Bagdasarian

CEO Mike Skeehan interviews HubSpot's Head of Conversational Growth Strategy, Brian Bagdasarian, to discuss chatbot theory and use cases for marketers.

Mike Skeehan

Blog Article | 13 min read

Business Strategy

Your Treasure Map to a Winning Facebook Ecommerce Strategy

These are the 5 necessary components of an effective Facebook ecommerce strategy. Learn about Ads, Messenger, Shop, and more.

Talar Malakian

Blog Article | 6 min read

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?

Brandon Jones

Blog Article | 8 min read

Business Strategy

How to measure operational efficiencies of content production in B2B marketing

B2B companies are spending more and more money on B2B content marketing these days. In the US alone, it has been estimated that B2B companies spend $5.2bn on content creation; around 55% of their marketing budgets. You would hope that marketing executives would have ways to know what was working and what wasn’t, but according to the latest Gleanster report, that’s often not the case.

Tony Eades

Blog Article | 4 min read

Customer Success

HubSpot’s Service Hub & The Value of Customer Success

HubSpot released Service Hub in order to connect organizations with their existing user/client base, allow for smoother support services, and power customer success initiatives. We spoke to David Barron, Director of Service Hub, about the new platform and the ideological shift behind it.

Paige Sander

Blog Article | 6 min read

Business Strategy

Developing a Data-Backed Go-to-Market Strategy

The central takeaway of this year's #DataDrivenSummit, organized by Grow.com, was a rather simple one: everything we do must be informed by data. When preparing a go-to-market strategy, how are you using numbers to inform messaging, buyer profiles, and the pricing and packaging of your business?

Christian Welborn

Blog Article | 5 min read

Company & Culture

Spotlight On Inner-City Arts: Creative Education in Los Angeles Schools

Salted Stone Visual Designer Raquel Gonzales talks Inner-City Arts, an organization dedicated to creative education in Los Angeles schools.

Raquel Gonzales

Blog Article | 5 min read

Business Strategy

The importance of aligning sales and marketing KPI's

In many companies, the KPIs for the Marketing and Sales teams are totally separate, and so there is little incentive for the teams to work together.

Andrew Levy

Blog Article | 3 min read

Marketing

Mastering Long-Term Nurture Workflows in HubSpot

Long-term nurture workflows are used to wake up dormant leads and turn them into viable prospects. Here’s a comprehensive overview of which email sequences work best for each type of lead, and how to implement using HubSpot.

Adam Zabinsky

Blog Article | 9 min read

Marketing

The Key to Conversational Marketing is Showing Up

Conversational marketing allows for 1 to 1 communication at scale. But, are you truly "showing up" for prospects and leads?

Jason Feller

Blog Article | 9 min read

Company & Culture

#INBOUND2018: Feedback, Content, Customer Success, and Oh... the Humanity.

We're back from HubSpot's 2018 INBOUND conference with takeaways, memories, and plenty of lobster roll photos.

Abby Thompson

Blog Article | 6 min read

Business Strategy

What Is a Business Intelligence Dashboard & Do I Actually Need One?

Business Intelligence Dashboards (BIDs) help improve strategic decision making. Our introduction to BIDs includes definitions, examples, and instructions for getting started.

Andrew Levy

Blog Article | 6 min read

Websites

SEO Optimization & A Modern Rebrand: Increasing Conversions for an Industry Pioneer

Through a creative rebrand and SEO optimization efforts, the Silvertrac team has managed to maintain their stellar reputation in the security space and grow market reach.

Sabrina Roussel

Case Study | 6 min read

Business Strategy

Why You Need a Third-Party Audit to Assess Marketing and Sales

Why should you hire an outside agency to conduct a digital brand audit? Because if you don’t, you’ll miss the most important results.

Brandon Jones

Blog Article | 6 min read

Websites

3 Marketing Best Practices to Ignore When Developing Your Website’s Navigation

When it comes to designing website navigation, popular conventions may not be best to follow. We break down three best practices and identify ways of properly structuring your nav.

Ben Sack

Blog Article | 9 min read

Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.

Abby Thompson

Blog Article | 4 min read

Sales

Business Intelligence Dashboards: Growth Engine KPIs to Track

Which metrics are you tracking (across sales, marketing, support, and customer success departments) in your Business Intelligence Dashboard? We break down a few of our most commonly requested KPIs.

Talar Malakian

Blog Article | 8 min read

Customer Success

Customer Success: Buzzword Or Profit Center?

The old sales and marketing funnel has long overlooked "customer success" in order to prioritize lead generation and acquisition. But is it time to start focusing on support?

Phil Dupertuis

Blog Article | 8 min read

Marketing

Social Media Ads: Lessons Learned from Managing a $5M Media Budget

HubSpotter Josh Chang discusses paid Facebook ads, social algorithms, lead generation & testing paid ad audiences.

Abby Thompson

Blog Article | 5 min read

Marketing

Zen & The Art of Copywriting: In Defense of the “Just Because” Touchpoint

Not every marketing message needs to have a call to action. What happens when you reach out "just because?" Our Zen Copywriter investigates.

Ben Sack

Blog Article | 6 min read

Video

The Art of the Explainer Video

Video marketing giant Wistia & digital agency Salted Stone tackle all things explainer video: from production (length, format, style, script writing, and audio) to placement, analysis, and marketing!

Abby Thompson

Content Offer

Customer Success

Value Shifts to Make For a Better Customer Success Plan

In order to improve customer service and scale effectively, your organization must be prepared for a few significant value shifts.

Talar Malakian

Blog Article | 6 min read

Company & Culture

Why You Should Avoid Being Technical in Technical Leadership

How a human-centric leadership model has shaped our most technical team.

Michelle Chu

Blog Article | 9 min read

Customer Success

Developing a Customer Success Strategy: Our #HUGPasadena Speaker Weighs In

We spoke with our #HUGPasadena guest about customer success strategy, sales + technology, and beer.

Abby Thompson

Blog Article | 5 min read

Company & Culture

Bring it in for a Big HUG, Pasadena!

Pasadena, your HubSpot User Group is here. RSVP & Learn more!

Abby Thompson

Blog Article | 2 min read

Marketing

Developing Relationships with Influencers in the B2B Space

Learn to identify B2B influencers, communicate with them, and build authentic partnerships.

Paige Sander

Blog Article | 5 min read

Websites

The Architecture of Effective Websites: The Homepage as a Transitional Space

Conceptualizing the homepage of your website as an 'entryway' from the internet to your domain requires an understanding of your buyer's expectations. Check out the Architecture of Effective Websites.

Andrew Siskind

Blog Article | 7 min read

Websites

5 Website must-haves to build an online lead machine

In this digital age, there's no denying that your website is your company's most valuable marketing asset.

Meika Birch-Davis

Blog Article | 4 min read

collaboration-colleagues-cooperation-398532

Sales

Boosting Organic Growth, Mastering Content Calendars & Crushing Sales Emails

Boosting organic growth on HubSpot's Sales Blog, mastering content calendars, and mastering the sales email: An interview with Aja Frost

Abby Thompson

Blog Article | 6 min read

Branding Business Strategy

Beyond Demographics: Building a Buyer Persona to Understand Your Customer

An often-overlooked key to marketing success is your buyer persona.

Tony Eades

Blog Article | 3 min read

Business Strategy

Demonstrating the benefits of Smarketing to your sales and marketing teams - How to

The statistics and results about Smarketing don't lie; it produces outstanding benefits in revenue growth for businesses, on average, a 20% bump, according to Hubspot.

Meika Birch-Davis

Blog Article | 3 min read

Marketing

Revamping Your Digital Content Marketing Strategy with Social Media

Social media marketing and advertising can revamp your digital content strategy by providing insights into what your audience wants and needs. What can you do to gain valuable knowledge about content that will connect?

Nicholas Brown

Blog Article | 7 min read

Design

Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line

Salted Stone worked with Barlean's to establish a fresh look for their premium product line

Phil Dupertuis

Case Study | 6 min read

Marketing

The State of CRM Technology: Today & Tomorrow

CRM technologies change constantly. Check out our analysis of what's happening today, and where it's heading tomorrow.

Sam Siskind

Blog Article | 8 min read

Marketing

LinkedIn: THE Social Network for B2B Advertising

The sharp decline of Facebook ad effectiveness has given way to the new B2B hero - LinkedIn.

Renee Smith

Blog Article | 5 min read

Business Strategy

The Four Steps to a Marketing Action Plan

Your marketing action plan should bring everything together.

Meika Birch-Davis

Blog Article | 4 min read

Marketing

Backlink Profiles & Site Security: The SEO & Competitive Advantages

From an SEO and competitive advantage perspective, backlinks & site security matter.

Jose Han

Blog Article | 7 min read

Marketing

Would Your Customers Rather “Save Time” or “Make Money”? A (Zen) Copywriter’s Guide

Zen and the Art of Copywriting: "Saving Time" vs. "Making Money"

Ben Sack

Blog Article | 5 min read

Customer Success

Overcoming management inertia to align sales and marketing.

The case for Smarketing - the integration of sales and marketing efforts - is strong, but implementation of a new way of doing things is never simple, and organisational inertia is a common cause of failure.

Hannah Stack

Blog Article | 4 min read

Company & Culture

The State of Inbound in 2018: A Conversation with Mike Skeehan

Managing Partner Mike Skeehan talks Inbound Marketing in 2018

Abby Thompson

Blog Article | 8 min read

Customer Success

How to get marketing ROI with Hubspot

Considering HubSpot’s average 2-year lead growth across all their customers is 5x higher than that of traditional outbound marketing, there is definitely a science to using HubSpot and a potential for increased ROI.

Michael Peach

Blog Article | 4 min read

Websites

A Web Design Process Checklist for Agencies

Steps to ensure every new website launches smoothly

Michelle Chu

Blog Article | 6 min read

Websites

JavaScript Development in Action: Coding With React & Node

Salted Stone's Stephen Yager discusses JavaScript development using a brand new platform.

Stephen Yager

Blog Article | 7 min read

Marketing

Increasing Herculite's Organic Traffic Through a keyword-Driven Content Strategy

Salted Stone helped Herculite build their technical marketing and content efforts.

Abby Thompson

Case Study | 5 min read

Marketing

Marketing Terms Dictionary: Defining Lingo and Acronyms

Salted Stone's marketing terms dictionary

Andrew Siskind

Blog Article | 11 min read

Websites

Salted Stone Helps SecureWorld Clarify Brand Focus With New Website Design

Salted Stone helped maintain SecureWorld's well-deserved industry credibility with a beautiful and functional re-design.

Phil Dupertuis

Case Study | 3 min read

Marketing

The State of Content Distribution in 2017

Our team's take on the state of content distribution for 2017

Abby Thompson

Blog Article | 5 min read

Company & Culture

Closing thoughts on 2016

We've come a long way in the past year. Cheers to new hires, new clients and lots and lots of growth.

Mike Skeehan

Blog Article | 3 min read

Sales

Sync the Marketing-to-Sales Hand-off with Sales Enablement

Transitioning leads from Marketing to Sales without dropping the ball

Abby Thompson

Blog Article | 8 min read

Company & Culture

Salted Stone Named 2016 Domestic Grand Prize Winner for Two HubSpot Impact Awards

We cleaned up at the annual 2016 HubSpot Impact Awards at the INBOUND conference

Aubrey Beck

Blog Article | 3 min read

Marketing

Four Traits Shaping the Marketing Agency of the Future

Marketing agencies, from behemoth to boutique, came together to discuss the future of the agency landscape

Aubrey Beck

Blog Article | 11 min read

Video

Salted Stone Animated Video Wins HubSpot Impact Award for Graphic Design

Salted Stone wins HubSpot Impact Award for Graphic Design for animated video

Aubrey Beck

Case Study | 3 min read

Websites

Using HubSpot’s Transactional Email Add-on and Single-Send API to Power Maxim Properties

How Salted Stone integrated a LAMP stack website with HubSpot and the Transactional Email Add-on via API to Satisfy Technical Requirements

Mike Skeehan

Case Study | 5 min read

Video

Salted Stone Produces 16-Bit Style Retro Animated Video for Med School Tutors

Animation research involved playing and watching clips from various SNES and Sega Genesis games

Phil Dupertuis

Case Study | 8 min read

Business Strategy

How To Grow Your B2B Network With LinkedIn

It’s been estimated that of all the B2B leads generated across social media, 80% of them originate on LinkedIn. Marketers - ignore this network at your own risk!

Alex Baker

Content Offer

Websites

Salted Stone Reverse Engineers a Growth-driven Design Website for HindSite

How our team reverse engineered a corporate brand from a standalone product brand

Aubrey Beck

Case Study | 7 min read

Websites

Salted Stone Wins Impact Award for Med School Tutors Website Design

You could say that the birth of the beautiful relationship between Salted Stone and MST all started with a dead body

Jason Feller

Case Study | 9 min read

Marketing

Achieving Consistent Inbound Marketing Success Stories

Lessons from an agency owner. Three primary factors required to notch inbound marketing success.

Mike Skeehan

Blog Article | 8 min read

Video

Salted Stone Creates the Saint Motel 'MOVE' 360 VR Music Video

Salted Stone creates kick ass 360 degree VR music video for Saint Motel's song MOVE

Mike Skeehan

Case Study | 2 min read

Websites

How to Implement Multi-Language Functionality Into Hubspot

Contrary to what you may have heard, HubSpot does actually offer multi-language functionality for its hosted websites.

Alex Sivro

Blog Article | 5 min read

Design

Creative Redesign Pays Immediate Dividends for Med School Tutors

Med School Tutors knew it needed a redesign but wasn't sure where to start. Enter Salted Stone.

Jason Feller

Case Study | 3 min read

Marketing

Purchase Green Uses Inbound Marketing to Become Industry Leader

Salted Stone set up a robust inbound marketing program for artificial grass manufacturer Purchase Green and helped it become an industry leader.

Jason Feller

Case Study | 2 min read

Marketing

Building A Modern PR Strategy In The Age Of Social Influencers

Early PR practitioners were tasked with building contact lists, pitch journalists, score inches, clip the hits, and distribute press releases. But today, the democratization of information has eroded the once straightforward nature of the job -- here's our guide to surviving the modern PR landscape.

Aubrey Beck

Content Offer

Websites

6 Ways To Improve Web Design Workflow

6 tips for how to improve web design workflows.

Michelle Chu

Blog Article | 10 min read

Company & Culture

Salted Stone Agency Profile: Managing Partner, Mike Skeehan

How S2 acquired HubSpot superpowers, as told by Mike Skeehan.

Alex Baker

Blog Article | 4 min read

Websites

Website Design + Content Offers Boost Visit-to-Contact Ratio by 154% for CA's Leading Remediation Company

Brand strategy and web design/development case study featuring Alliance Environmental Group

Mike Skeehan

Case Study | 4 min read

Video

Map the Gap Video: How Salted Stone's Creatives Solved the Healthcare Problem

How we took a complex concept and made it fun with video.

Phil Dupertuis

Case Study | 3 min read

Video

‘Veni, Vidi, Video!’ — Salted Stone’s Dir. of Ops on Video Marketing and Becoming a Wistia Partner

Salted Stone is an agency partner with video marketing platform, Wistia.

Alex Baker

Blog Article | 5 min read

Marketing

10 SEO Fails To Avoid During A Website Redesign

While planning a redesign, it can be easy to overlook of the most important aspects of web design — search engine optimization.

Jose Han

Content Offer

Marketing

An Inbound Marketing Love Story: Purchase Green + Salted Stone

Salted Stone's content-driven inbound marketing engagement for Purchase Green yields 174% bump in site conversions, 219% increase in site visit-to-contact rate.

Mike Skeehan

Case Study

Video

ReleasePoint Video: How Salted Stone Took a Complex Concept and Made it Fun

How we took a complex concept and made it fun with video.

Alex Baker

Case Study | 2 min read

Marketing

A Web Dev's Guide To Growth-Driven Design

Growth-Driven Design is the new standard for delivering results and bringing measurable business value through regularly optimized, data-driven web design.

Alex Sivro

Content Offer

Websites

Developer Dive: Hex to RGB Color Filter Added For HubSpot

HubSpot's former color storage method - Hex Values - present plenty of issues when it comes to applying styles or gradients. Learn more about Hex to RGB color filters!

Alex Sivro

Blog Article | 4 min read

Websites

Why Cross-Browser Testing is Like Finding a Consistent Corned Beef Hash

Imagine your favorite dish of corned beef hash because corned beef hash is the best

Michelle Chu

Blog Article | 5 min read

Marketing

Evergreen or Topical Content: Which Works Best?

Which type of blog content works best: evergreen or topical?

Alex Baker

Blog Article | 3 min read

Websites

Five Reasons to Consider Adopting a Mobile-First Web Strategy

Why your designers and developers must operate with a mobile-first mindset

Alex Baker

Blog Article | 3 min read

Company & Culture

3 Qualities Your Inbound Marketing Agency Should Embody

Fact: Groups of diverse problem solvers often outperform groups of high-ability problem solvers

Aubrey Beck

Blog Article | 3 min read

Marketing

Grow Your B2B Network with LinkedIn

How to build your personal brand and network on LinkedIn.

Alex Baker

Blog Article | 5 min read

Marketing

Salted Stone's BEST of #INBOUND15

Our takeaways from HubSpot's 2015 INBOUND conference

Aubrey Beck

Blog Article | 4 min read

Marketing

Forget the Funnel: Creating Content For a Seamless Buyer’s Journey

The buyer’s journey isn’t three distinct phases as we’re led to believe. So how should marketers create content when the lines between stages are blurred?