Insights from Salted Stone's Digital Experts

Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?

Ben Sack

Blog Article | 5 min read

Marketing

Beyond Words: A Guide to Interactive Content

For B2B and B2C brands, interactive content can drive higher engagement, conversion and close rates. Leverage the power of clickable, user-friendly assets at all stages of the buyer's journey using our guide (created with our partners at Ceros!)

Abby Thompson

Content Offer

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?

Brandon Jones

Blog Article | 8 min read

Design

Unsplash & Salted Stone Present: Using Stock Photography to Enhance User Experience

Stock photography can impact a brand's aesthetic value, effect usability, and either destroy or improve User Experience on websites, marketing collateral, or branded materials. So, we teamed up with the experts at Unsplash, to help you make smarter stock selections and keep leads engaged.

Abby Thompson

Content Offer

capturing-the-human-heart-TrhLCn1abMU-unsplash

Websites

How to Build a Store Locator Page with HubDB

HubDB might seem complicated, but its value is easy to understand. Let’s take a look at how we’d use it to build a store locator for your website.

Michelle Chu

Blog Article | 4 min read

Websites

What Does the WordPress & HubSpot Partnership Mean for Your Business?

Wordpress and HubSpot have announced a new partnership — but what does it mean for you? Salted Stone’s Director of Technology Michelle Chu breaks it all down.

Michelle Chu

Blog Article | 4 min read

Websites

Chatbots, AI, and User Experience

Chatbots are incredibly powerful marketing, customer support, and lead qualification tools. But before you deploy: understand how they work, know where AI comes into play, and follow best practices for positive ROI and enhanced user experience.

Andrew Siskind

Blog Article | 4 min read

Websites

Airstreams, Space Races, + AI-Powered HR Tech: A Redesign with Mid-Century Flair

Salted Stone revamps the web presence of Plum.io, a game-changing HR platform.

Abby Thompson

Case Study | 7 min read

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?

Brandon Jones

Blog Article | 8 min read

Websites

SEO Optimization & A Modern Rebrand: Increasing Conversions for an Industry Pioneer

Through a creative rebrand and SEO optimization efforts, the Silvertrac team has managed to maintain their stellar reputation in the security space and grow market reach.

Sabrina Roussel

Case Study | 6 min read

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Websites

3 Marketing Best Practices to Ignore When Developing Your Website’s Navigation

When it comes to designing website navigation, popular conventions may not be best to follow. We break down three best practices and identify ways of properly structuring your nav.

Ben Sack

Blog Article | 9 min read

Websites

The Architecture of Effective Websites: The Homepage as a Transitional Space

Conceptualizing the homepage of your website as an 'entryway' from the internet to your domain requires an understanding of your buyer's expectations. Check out the Architecture of Effective Websites.

Andrew Siskind

Blog Article | 7 min read