Insights from Salted Stone

Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.
Kaley Deneen
Blog Article | 6 min read
Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel
Case Study | 9 min read
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Blog Article | 4 min read
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Phil Dupertuis
Blog Article | 6 min read
Websites

Why You Really Need a Plan for Your Next Website Redesign

There are all kinds of reasons a website project can go sour, but the most common is trying to update a website without a strategic project plan.
Glenn Purcell
| 5 min read
Best CMS for SaaS Personalization
Websites

The Best CMS for SaaS is CRM-Powered

Rather than looking at your CMS and CRM as separate systems with separate purposes, consider what they could do if they joined forces to delight your audiences.
Daniel Kwok
Blog Article | 4 min read
When Is It Time to Invest in a Website Redesign?
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Blog Article | 4 min read
websites
Websites

HubSpot vs. WordPress in 2022: Where Should I Build My Website?

Here at Salted Stone, we're confronted with this question on a weekly basis. On what platform should I build my website? Is HubSpot truly worth the cost?
Andrew Siskind
Blog Article | 5 min read
ResMed Website Screenshot
Websites

ResMed's Digital Transformation

Learn how ResMed partnered with Salted Stone to create a HubSpot driven, customer experience like no othe
Tony Eades
Case Study | 6 min read
Websites

Trust Me, HubSpot CMS Hub Is Worth Getting Excited About

We haven't felt this way about a CMS in a while.
Brandon Jones
| 6 min read
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Websites

How to Build a Store Locator Page with HubDB

HubDB might seem complicated, but its value is easy to understand. Let’s take a look at how we’d use it to build a store locator for your website.
Michelle Chu
Blog Article | 4 min read
WP HubSpot
Websites

What Does the WordPress & HubSpot Partnership Mean for Your Business?

Wordpress and HubSpot have announced a new partnership — but what does it mean for you? Salted Stone’s Director of Technology Michelle Chu breaks it all down.
Michelle Chu
Blog Article | 4 min read
Chatbot User Experience
Websites

Chatbots, AI, and User Experience

Chatbots are incredibly powerful marketing, customer support, and lead qualification tools. But before you deploy: understand how they work, know where AI comes into play, and follow best practices for positive ROI and enhanced user experience.
Andrew Siskind
Blog Article | 4 min read

Featured Case Studies

Plum.io
Websites

Airstreams, Space Races, + AI-Powered HR Tech: A Redesign with Mid-Century Flair

Salted Stone revamps the web presence of Plum.io, a game-changing HR platform.
Abby Thompson
Case Study | 7 min read
responsive website
Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Blog Article | 8 min read
Security
Websites

SEO Optimization & A Modern Rebrand: Increasing Conversions for an Industry Pioneer

Through a creative rebrand and SEO optimization efforts, the Silvertrac team has managed to maintain their stellar reputation in the security space and grow market reach.
Sabrina Roussel
Case Study | 6 min read