The "Under the Hood" Podcast

Airs every second Wednesday at 11:00 am AEST
Navigating the complex digital world has never been this fun!

Join Tony Eades and Gabriel (Gabe) McCarthy as they dig into the latest and greatest growth platforms to help scale your business. Get answers to your most challenging sales and marketing growth questions — all with a side of banter. Whether debating HubSpot, Salesforce or ChatGPT, our hilarious hosts have got you covered.
 
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  • Sales automation
  • Campaign setup
  • Multi-touch revenue attribution
  • Website personalisation
  • Adaptive testing
  • Custom event triggers
  • Sales playbooks
  • Lead scoring
  • AI platforms
  • Digital ads
  • And much more.
Episode Featured thumb play icon Latest Episode
Explained: What is RevOps? You can’t afford to ignore this!
RevOps is a strategy that aligns sales, marketing, and service operations across the customer lifecycle, helping teams make better decisions and grow revenue. Research tells us that companies with tightly aligned sales and marketing teams can experience a 38% higher sales win rate when they employ RevOps methodology.
Speakers
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Tony Eades Chief Strategy Officer, Salted Stone
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Gabriel McCarthy Strategist, Salted Stone
Season 2
19:57 Min Explained: What is RevOps? You can’t afford to ignore this!
RevOps is a strategy that aligns sales, marketing, and service operations across the customer...
20:46 Min Why You Need Flexible Website Content Management [With Demo]
So you’ve got a CMS, but is it working for you? Website content management can actually be...
22:25 Min Hubspot vs WordPress - which CMS is smarter?
You don’t have to choose between easy-to-manage and scalable CMSs anymore. But given the...
23:31 Min 50% of marketing fails. Here’s the 50% that works.
Marketing that misses the mark can be a letdown, but it doesn’t mean game over. Returning to...
18:21 Min 8 Disruptive Trends in Digital Marketing & Sales | The Best of Season 2
Tony and Gabe share 8 trends in digital marketing and sales to help pros spruce up their...
26:13 Min How to make money with AI [for Sales and Marketing Teams]
So you want to know how to make money with AI — great! But where do you start when new AI tools...
Season 1
30:31 Min Custom Dashboards
We unpack HubSpot’s Custom Dash Boards where you can get amazing, real-time insights.
24:31 Min Behavioural Events
We unpack HubSpot’s Behavioural Triggers to build active email lists based on contact behaviour...
33:30 Min Custom Objects and Sandboxes
We unpack HubSpot’s Custom Objects and Sandboxes.

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