The "Under the Hood" Podcast

 

Navigating the complex digital world has never been this fun!

Join Tony Eades and Gabriel (Gabe) McCarthy as they dig into the latest and greatest growth platforms to help scale your business. Get answers to your most challenging sales and marketing growth questions — all with a side of banter. Whether debating HubSpot, Salesforce or ChatGPT, our hilarious hosts have got you covered.
 
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  • Sales automation
  • Campaign setup
  • Multi-touch revenue attribution
  • Website personalisation
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  • Custom event triggers
  • Sales playbooks
  • Lead scoring
  • AI platforms
  • Digital ads
  • And much more.
Episode Featured thumb play icon Latest Episode
New AI Content Tool is a Game-Changer for Busy Marketers
In this episode of Under the Hood, we dive deep into the rapidly evolving world of content marketing and how personalisation is becoming key across all platforms. We discuss the critical role of AI in connecting content to different stages of the customer journey and share a striking statistic: 70% of the buyer journey occurs before a customer even reaches out. We explore how AI-powered content can enhance ROI and unify campaigns across channels, and the necessity for content to align with both the "age of the customer" and the "age of AI." Learn how companies can identify and engage customers who are already qualified by the time sales teams reach out. We also highlight HubSpot Content Hub tools like Content Remix, which repurpose content for various formats, and discuss the benefits of AI content creation, including a 30% time-saving advantage over manual methods. Despite these advancements, we stress the importance of human oversight to ensure the quality of AI-generated content.
Speakers
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Tony Eades Chief Strategy Officer, Salted Stone
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Gabriel McCarthy Strategist, Salted Stone
Season 2
37:34 Min Exploring the Benefits of CRMs for Scaling Business with John Stapleton of HubSpot CRM
Want a new and improved CRM? While the benefits of switching CRM software should outweigh the...
25:47 Min Surprising Digital Touchpoints That Actually Delight Customers
Are your digital touchpoints delivering a fantastic experience right when and where customers...
36:10 Min Why Your Buyer Persona is NOT Who You Think with Sonia Thompson
Developing your buyer personas should be a constant work in progress. Why? Because the people...
24:34 Min How To Make Your Website a Lead Magnet Machine
One thing every lead-generating website should have is lead magnets to help convert strangers...
27:41 Min Your Dream Website: How to Build It and Scale with Elizabeth Gibbons
Planning a website redesign every two years is not only expensive, it’s entirely avoidable....
20:58 Min Customer Lifecycle Lies You’ve Been Led to Believe
Customer lifecycle management is rarely straightforward, and many companies miss the mark...
Seasons 1 to 3
38:49 Min New AI Content Tool is a Game-Changer for Busy Marketers
In this episode of Under the Hood, we dive deep into the rapidly evolving world of content...
41:38 Min How to Augment Your Marketing Using AI Content Creation

In this episode of Under the Hood, we explore AI in content marketing with multi-award-winning...
38:04 Min Why You Shouldn’t Panic Over the 2024 HubSpot Pricing Model
The latest HubSpot pricing model change is already in play, so how does it affect the cost to...
18:52 Min Top HubSpot Tools for Sales and Marketing Pros
HubSpot tools are all you need to build an engaging customer experience, with its robust...
28:54 Min The only AI tools for sales & marketing WORTH YOUR TIME
AI-powered tools are reshaping the ways we get stuff done, serving up more insight and enabling...
47:00 Min 2023 Unwrapped: Your Top 12 Sales & Marketing Gifts
Take a peek and find savvy, actionable advice about inbound marketing, sales automation,...
35:35 Min Julia from Freebies and More tells us the Winning Formula for Video Prospecting in Sales
Video is not just a marketing tool. Using video in sales, from prospecting to closing, is...
37:34 Min Exploring the Benefits of CRMs for Scaling Business with John Stapleton of HubSpot
Want a new and improved CRM? While the benefits of switching CRM software should outweigh the...
25:47 Min Surprising Digital Touchpoints That Actually Delight Customers
Are your digital touchpoints delivering a fantastic experience right when and where customers...
36:10 Min Why Your Buyer Persona is NOT Who You Think with Sonia Thompson
Developing your buyer personas should be a constant work in progress. Why? Because the people...
24:34 Min How To Make Your Website a Lead Magnet Machine
One thing every lead-generating website should have is lead magnets to help convert strangers...
27:41 Min Your Dream Website: How to Build It and Scale with Elizabeth Gibbons
Planning a website redesign every two years is not only expensive, it’s entirely avoidable....
20:58 Min Customer Lifecycle Lies You’ve Been Led to Believe
Customer lifecycle management is rarely straightforward, and many companies miss the mark...
19:57 Min Explained: What is RevOps? You can’t afford to ignore this!
RevOps is a strategy that aligns sales, marketing, and service operations across the customer...
20:46 Min Why You Need Flexible Website Content Management [With Demo]
So you’ve got a CMS, but is it working for you? Website content management can actually be...
22:25 Min Hubspot vs WordPress - which CMS is smarter?
You don’t have to choose between easy-to-manage and scalable CMSs anymore. But given the...
23:31 Min 50% of marketing fails. Here’s the 50% that works.
Marketing that misses the mark can be a letdown, but it doesn’t mean game over. Returning to...
18:21 Min 8 Disruptive Trends in Digital Marketing & Sales | The Best of Season 2
Tony and Gabe share 8 trends in digital marketing and sales to help pros spruce up their...
26:13 Min How to make money with AI [for Sales and Marketing Teams]
So you want to know how to make money with AI — great! But where do you start when new AI tools...
20:03 Min HubSpot vs Salesforce: 10 Reasons HubSpot Growth Suite Wins
HubSpot vs Salesforce — which platform is right for your scaling business? If you’re looking...
22:05 Min This is how TikTok is replacing Google
Is TikTok good for business? Our hosts explore the rise of short-form video consumption and the...
27:10 Min You won’t believe it! AI actually wrote this video
Marketers, rejoice! Your job just got WAY easier and more productive. And it’s thanks to the...
21:37 Min Sack your sales & marketing teams! Automate, instead
Is AI replacing sales pros? Due to the prevalence of sales automation, your job will evolve —...
19:59 Min Your Sales CRM is broken.
Here's why ...
Sales reps on average spent 5 hours every week on data entry, when they should be focusing more...
21:22 Min All your ads platforms are now irrelevant
Ads platforms are far more complex and in depth than ever before. However, most companies...
20:43 Min Why You Don't Need a Website in 2023
Is having a "website" still relevant? The internet has 2 billion and only 20% are active!...
30:31 Min Custom Dashboards
We unpack HubSpot’s Custom Dash Boards where you can get amazing, real-time insights.
24:31 Min Behavioural Events
We unpack HubSpot’s Behavioural Triggers to build active email lists based on contact behaviour...
33:30 Min Custom Objects and Sandboxes
We unpack HubSpot’s Custom Objects and Sandboxes.
24:36 Min Tickets and Surveys
We unpack HubSpot’s Tickets and Surveys to better understand and improve customer experience.
23:56 Min Conversation Intelligence
We unpack HubSpot’s Conversation Intelligence including Call Transcripts and Coaching
29:49 Min Customer Journey Analytics
We unpack HubSpot’s Customer Journey Analytics where you can get amazing, real-time insights...
32:28 Min Data Quality and Management
We look at the effective practice of collecting, storing, protecting & delivering data for your...
30:00 Min Sales Playbooks
We unpack HubSpot’s powerful Sales Playbooks which gives your team a place to store methods &...
43:54 Min Knowledge Base and Chatbots
We unpack Knowledge Base and take a look at Chatbots to learn how to cut operational costs and...
38:02 Min Single Customer View
We unpack HubSpot’s Single Customer View to understand how you can gather better insights...
34:52 Min Campaigns
We unpack HubSpot’s Campaigns Tool to understand how you can execute great campaigns within...

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