Insights from Salted Stone

HubSpot Partner

HubSpot Payments Is Kind of a Big Deal

HubSpot Payments is an end-to-end payment solution built right into HubSpot CRM. What is it, how does it work, who’s it for, and who has access?
Ben Sack
Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.
Sabrina Roussel
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Business Intel Dashboard
Sales

Improving Sales Close Rates -- Where Should You Start?

Improving sales requires full pipeline optimization, up-to-date technology, and customer empowerment… what is your team's strategy for closing more deals?
Paige Sander
deal stages
Sales

Business Intelligence Dashboards: Growth Engine KPIs to Track

Which metrics are you tracking (across sales, marketing, support, and customer success departments) in your Business Intelligence Dashboard? We break down a few of our most commonly requested KPIs.
Talar Malakian
collaboration-colleagues-cooperation-398532
Sales

Boosting Organic Growth, Mastering Content Calendars & Crushing Sales Emails

Boosting organic growth on HubSpot's Sales Blog, mastering content calendars, and mastering the sales email: An interview with Aja Frost
Abby Thompson
pexels-photo-842991
Sales

Courting Your Customers via Email: 6 Tips for Lead Nurturing Campaigns

Email nurture workflow move leads down the sales pipeline. But what should they say?
Ben Sack
people-office-group-team.jpg
Sales

Sync the Marketing-to-Sales Hand-off with Sales Enablement

Transitioning leads from Marketing to Sales without dropping the ball
Abby Thompson
Sales Maze
Sales

Moving Different Buyer Personas Through The Sales Cycle

Map out your organization's lead nurturing content to figure out the right flow
Aubrey Beck
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