Insights from Salted Stone's Digital Experts

Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.

Kaley Deneen

Blog Article | 6 min read

Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.

Sabrina Roussel

Case Study | 9 min read

Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.

Adam Zabinsky

Blog Article | 4 min read

Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.

Phil Dupertuis

Blog Article | 6 min read

Sales

Improving Sales Close Rates -- Where Should You Start?

Improving sales requires full pipeline optimization, up-to-date technology, and customer empowerment… what is your team's strategy for closing more deals?

Paige Sander

Blog Article | 7 min read

Sales

Business Intelligence Dashboards: Growth Engine KPIs to Track

Which metrics are you tracking (across sales, marketing, support, and customer success departments) in your Business Intelligence Dashboard? We break down a few of our most commonly requested KPIs.