Insights from Salted Stone's Digital Experts

HubSpot Partner

HubSpot Payments Is Kind of a Big Deal

HubSpot Payments is an end-to-end payment solution built right into HubSpot CRM. What is it, how does it work, who’s it for, and who has access?

Ben Sack

| 5 min read

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.

Talar Malakian

Case Study | 4 min read

Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.

Sabrina Roussel

Blog Article | 8 min read

Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?

Ben Sack

Blog Article | 5 min read

Sales

Improving Sales Close Rates -- Where Should You Start?

Improving sales requires full pipeline optimization, up-to-date technology, and customer empowerment… what is your team's strategy for closing more deals?

Paige Sander

Blog Article | 7 min read

Sales

Business Intelligence Dashboards: Growth Engine KPIs to Track

Which metrics are you tracking (across sales, marketing, support, and customer success departments) in your Business Intelligence Dashboard? We break down a few of our most commonly requested KPIs.

Talar Malakian

Blog Article | 8 min read