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Insights from Salted Stone

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Design

Unsplash & Salted Stone Present: Using Stock Photography to Enhance User Experience

Stock photography can impact a brand's aesthetic value, effect usability, and either destroy or improve User Experience on websites, marketing collateral, or branded materials. So, we teamed up with the experts at Unsplash, to help you make smarter stock selections and keep leads engaged.
Abby Thompson
Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.
Abby Thompson
Video

The Art of the Explainer Video

Video marketing giant Wistia & digital agency Salted Stone tackle all things explainer video: from production (length, format, style, script writing, and audio) to placement, analysis, and marketing!
Abby Thompson
deal stages
Sales

Business Intelligence Dashboards: Growth Engine KPIs to Track

Which metrics are you tracking (across sales, marketing, support, and customer success departments) in your Business Intelligence Dashboard? We break down a few of our most commonly requested KPIs.
Talar Malakian
collaboration-colleagues-cooperation-398532
Sales

Boosting Organic Growth, Mastering Content Calendars & Crushing Sales Emails

Boosting organic growth on HubSpot's Sales Blog, mastering content calendars, and mastering the sales email: An interview with Aja Frost
Abby Thompson
pexels-photo-842991
Sales

Courting Your Customers via Email: 6 Tips for Lead Nurturing Campaigns

Email nurture workflow move leads down the sales pipeline. But what should they say?
Ben Sack
people-office-group-team.jpg
Sales

Sync the Marketing-to-Sales Hand-off with Sales Enablement

Transitioning leads from Marketing to Sales without dropping the ball
Abby Thompson
Sales Maze
Sales

Moving Different Buyer Personas Through The Sales Cycle

Map out your organization's lead nurturing content to figure out the right flow
Aubrey Beck