Insights from Salted Stone

Marketing Strategy

Pivoting Fast and Earning New Leads in a Complex, Niche Industry

A strategic program with Salted Stone helped N-SIDE reach new leads in the complex energy industry in Europe.
Sabrina Roussel
Conversational Marketing

Chatbots and Conversational UI in 2023

Thinking about chatbots as conversational UIs helps create a whole new way of thinking about these tools and their usefulness for marketing and sales. 
Andrew Siskind
Marketing Strategy

Salted Stone’s Integrated Approach to Paid Media

Paid media is the highest-risk component of a digital marketing strategy, which makes it critical to choose the right paid media agency as your partner.
Meghan Rosales
Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.
Kaley Deneen
Man checking laptop for conversational UI
Conversational Marketing

Chatbots and Conversational UI in 2023

Thinking about chatbots as conversational UIs helps create a whole new way of thinking about these tools and their usefulness for marketing and sales. 
Andrew Siskind