Insights from Salted Stone

Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Phil Dupertuis
Websites

HubSpot vs. WordPress in 2022: Where Should I Build My Website?

Here at Salted Stone, we're confronted with this question on a weekly basis. On what platform should I build my website? Is HubSpot truly worth the cost?
Andrew Siskind
Marketing

Content Marketing for SaaS: What Actually Works

When there’s content around every corner, how can you stand out to potential customers and turn them into leads? Here are five tips for SaaS content marketing.
Hannah Johnson
Web analytics dashboard on laptop
Marketing

The One Huge Thing Most Brands Get Wrong About SEO

Avoid getting on Google's bad side. Drop the questionable SEO practices.
Ben Sack
Building Brand Awareness in a New Region
Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel
When Is It Time to Invest in a Website Redesign?
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Company & Culture

PSA on Recruitment Phishing Scams

Some malicious actors are using the Salted Stone brand image and job postings to run a phishing scam. Here's how to confirm you're talking to the real deal.
Brandon Jones
support articles
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Phil Dupertuis
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websites
Websites

HubSpot vs. WordPress in 2022: Where Should I Build My Website?

Here at Salted Stone, we're confronted with this question on a weekly basis. On what platform should I build my website? Is HubSpot truly worth the cost?
Andrew Siskind
Chatbot
Marketing

Intro to Conversational Marketing with Chatbots

In digital marketing, it’s important to balance efficiency with a personal touch. Conversational marketing tools can help you achieve that balance.
Michael Peach
HubSpot Payments Salted Stone
HubSpot Partner

HubSpot Payments Is Kind of a Big Deal

HubSpot Payments is an end-to-end payment solution built right into HubSpot CRM. What is it, how does it work, who’s it for, and who has access?
Ben Sack

Featured Case Studies

Marketing

10 Things to Consider When Evaluating a Marketing Platform eBook

Salted Stone's Inbound Marketing Strategy Template Pack comes with four ready-to-use templates. Build your buyer personas, instate CRM lead scoring, organize a content-based inbound campaign, and ensure your site is search engine optimized.
Tony Eades

How to Keep Selling in a Crisis According to HubSpot’s Sales Director

Learn about the importance of embracing technology to help your customers in a human way
Tony Eades
Business Sustainability

Business Intelligence: Why agile decision making is critical to business survival

Business Intelligence (BI) leverages software and services to take your businesses data and transform this into actionable insights that help to inform your strategic and tactical business decisions.
Michael Peach