Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Marketing

10 Things to Consider When Evaluating a Marketing Platform eBook

Salted Stone's Inbound Marketing Strategy Template Pack comes with four ready-to-use templates. Build your buyer personas, instate CRM lead scoring, organize a content-based inbound campaign, and ensure your site is search engine optimized.
Tony Eades
Websites

Trust Me, HubSpot CMS Hub Is Worth Getting Excited About

We haven't felt this way about a CMS in a while.
Brandon Jones
Business Strategy

Digital Strategy & Covid-19: How Agile Businesses Are Making It Work

Trade show cancellations. Vanishing markets. The challenges of working remotely. We share the ways our clients are getting through this crisis creatively.
Tony Eades
Customer Success

21 Ways to Grow Your Business During a Recession, Broken out by Team.

We know a thing or two about driving growth when the economy is shrinking. Here are tips for execs, marketing, sales, and ops teams during this crisis.
Mike Skeehan
Marketing team working together
Marketing

If You're Not Using Automation, You're Not Really Using Your CRM

When used correctly, CRMs can help you save time, simplify sales and marketing workflows, and boost efficiency.
Anshul Bagdiya
Marketing

How Small Marketing Teams Outperform Big Ones

We’ve worked with hundreds of marketing teams, and know for a fact that a few people — even one person — can outperform massive marketing departments by strategically using marketing automation tools (MATs).
Steve Ambuul
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Is Your Competitor’s Choice of CRM Giving Them an Advantage?

Figuring out which CRMs your competitors are using (and how they’re using them) can give you a competitive advantage.
Steve Ambuul
orange-megaphone
HubSpot Partner

The Killer Features of Hubspot Marketing and Sales Enterprise Tools

We round up each of enterprise hub’s killer features and explain why so many of the world’s biggest, most successful organizations rely on HubSpot Enterprise tools to grow and succeed.
Steve Ambuul
Business Strategy

HubSpot Enterprise Onboarding: Self-Service vs. Agency

HubSpot Enterprise is a powerful tool suite for marketing and sales teams. To maximize your HubSpot ROI, you need to understand and take advantage of the highest-impact features that you’re paying for with your license.
Steve Ambuul

Featured Case Studies

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.
Jason Feller