Insights from Salted Stone's Digital Experts

Design

Designing for Impact: Key Principles for Conversion-Centered Design

Leslie McMullin

| 3 min read

Customer Success HubSpot

Elevating Your Client Experience: The Power of Integrating UX and CX through HubSpot

Melanie Phelps Cevik

| 5 min read

Business Growth HubSpot

HubSpot Spotlight Releases to “Speed Up Your Success Story”

Kady White

| 5 min read

Branding

The Secret to Enterprise Brand Refreshes with Positive ROI

A lightly refreshed brand tactically applied to your most visible assets can provide many of the benefits of a full refresh without sacrificing the usability of older assets.

Leslie McMullin

Blog Article | 5 min read

HubSpot AI Tools

Solving for R: How AI Transforms Relationship Management in Modern CRM

Steve Ambuul

| 4 min read

An AI-generated image of an orange highway ascending into snowy mountains

Branding AI Marketing

Generative AI Design and Credibility: Navigating Brand Trust Challenges

Andrew Siskind

| 5 min read

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Business Strategy HubSpot

Beyond the Funnel: A New Sustainable Growth Model, Powered by HubSpot

Tony Eades

Blog Article | 5 min read

HubSpot

Salted Stone Earns 3 HubSpot Accreditations: A Testament to Excellence

Kady White

| 4 min read

Marketing

AI and the Future of Marketing: A Digital Agency Weighs In

Melanie Phelps Cevik

Blog Article | 4 min read

Featured Case Studies

How Great Place To Work Revamped Their Site Using HubSpot’s Latest Tools

Kaley Deneen

Case Study | 5 min read

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.

Ethan Ames

Case Study | 4 min read

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.

Melissa De Guzman

Case Study | 7 min read

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.

Ben Sack

Case Study | 7 min read

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.

Tony Eades

Case Study | 7 min read