Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Marketing team working together

If You're Not Using Automation, You're Not Really Using Your CRM

When used correctly, CRMs can help you save time, simplify sales and marketing workflows, and boost efficiency.
Anshul Bagdiya

How Small Marketing Teams Outperform Big Ones

We’ve worked with hundreds of marketing teams, and know for a fact that a few people — even one person — can outperform massive marketing departments by strategically using marketing automation tools (MATs).
Steve Ambuul

HubSpot Enterprise Onboarding: Self-Service vs. Agency

HubSpot Enterprise is a powerful tool suite for marketing and sales teams. To maximize your HubSpot ROI, you need to understand and take advantage of the highest-impact features that you’re paying for with your license.
Steve Ambuul
Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.
Jason Feller
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LOOKINGAHEAD2020
Marketing

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

We know you haven’t read enough posts about digital marketing in 2020 yet, so we wrote one just for you.
Andrew Siskind
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Branding

An Introduction to Emotional Marketing

Think that consumers are the only ones making buying decisions based on emotions? Think again.
Hannah Johnson
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Marketing

The 4 Types of Business Blogs (with Examples)

Different blog strategies lead to different outcomes, so we've broken things down. Which type of blog is right for your goals?
Ben Sack

Featured Case Studies

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Company & Culture

The Salted Stone Summer Reading List: 6 Recommendations from Our Team

Autumn is officially here, but summer reading is still on our minds!
Hannah Johnson
s2Inbound
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
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Websites

How to Build a Store Locator Page with HubDB

HubDB might seem complicated, but its value is easy to understand. Let’s take a look at how we’d use it to build a store locator for your website.
Michelle Chu