Insights from Salted Stone

Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.
Kaley Deneen
Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Phil Dupertuis
Illustrator at work (source: Unsplash)
Design

4 Website Illustration Styles That Aren’t Corporate Memphis: Designer Explains

Line work, clean, textured, isometric. Here are four website illustration styles we love, and a process for choosing the one that suits your brand.
Sal Castrejon
pexels-photo-842991
Sales

The Dos and Don'ts of Lead Nurturing Emails

Sales enablement content is designed to move leads down the funnel, from passive consumer to potential closed deal. Using nurture emails to move them along offers the chance to inform, entertain, and court your potential or existing customers.
Ben Sack
Marketing Strategy

Salted Stone’s Integrated Approach to Paid Media

Paid media is the highest-risk component of a digital marketing strategy, which makes it critical to choose the right paid media agency as your partner.
Meghan Rosales
Websites

Why You Really Need a Plan for Your Next Website Redesign

There are all kinds of reasons a website project can go sour, but the most common is trying to update a website without a strategic project plan.
Glenn Purcell
Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.
Kaley Deneen
Pillar Page Ideation
Marketing

Content Strategy 101: Pillar Pages and Topic Clusters

Pillar pages can help you showcase organizational knowledge, experience, and thought leadership credentials while ranking more favorably in SERPs.
Hannah Johnson
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Best CMS for SaaS Personalization
Websites

The Best CMS for SaaS is CRM-Powered

Rather than looking at your CMS and CRM as separate systems with separate purposes, consider what they could do if they joined forces to delight your audiences.
Daniel Kwok
Marketing

Content Marketing for SaaS: What Actually Works

When there’s content around every corner, how can you stand out to potential customers and turn them into leads? Here are five tips for SaaS content marketing.
Hannah Johnson
Web analytics dashboard on laptop
Marketing

The One Huge Thing Most Brands Get Wrong About SEO

Avoid getting on Google's bad side. Drop the questionable SEO practices.
Ben Sack

Featured Case Studies

Building Brand Awareness in a New Region
Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel
When Is It Time to Invest in a Website Redesign?
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Company & Culture

PSA on Recruitment Phishing Scams

Some malicious actors are using the Salted Stone brand image and job postings to run a phishing scam. Here's how to confirm you're talking to the real deal.
Brandon Jones