Our Blog

Marketing

Social Media Ads: Lessons Learned from Managing a $5M Media Budget

HubSpotter Josh Chang discusses paid Facebook ads, social algorithms, lead generation & testing paid ad audiences.
Marketing

Zen & The Art of Copywriting: In Defense of the “Just Because” Touchpoint

Not every marketing message needs to have a call to action. What happens when you reach out "just because?" Our Zen Copywriter investigates.
Customer Success

Value Shifts to Make For a Better Customer Success Plan

In order to improve customer service and scale effectively, your organization must be prepared for a few significant value shifts.
Company & Culture

Why You Should Avoid Being Technical in Technical Leadership

How a human-centric leadership model has shaped our most technical team.
Customer Success

Developing a Customer Success Strategy: Our #HUGPasadena Speaker Weighs In

We spoke with our #HUGPasadena guest about customer success strategy, sales + technology, and beer.
Company & Culture

Bring it in for a Big HUG, Pasadena!

Pasadena, your HubSpot User Group is here. RSVP & Learn more!
Featured

Developing Relationships with Influencers in the B2B Space

Learn to identify B2B influencers, communicate with them, and build authentic partnerships.
Websites

The Architecture of Effective Websites: The Homepage as a Transitional Space

Conceptualizing the homepage of your website as an 'entryway' from the internet to your domain requires an understanding of your buyer's expectations. Check out the Architecture of Effective Websites.
Featured

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Marketing

Intro to Conversational Marketing with Chatbots

How do chatbots work? What do they do, and are they right for you and your business? We dive into the ultimate conversational marketing tool.
Sales

An Interview with Aja Frost, Sales & SEO Expert at HubSpot

Get to know Aja Frost, one of our #HUGPasadena guest speakers!
Marketing

Revamping Your Digital Content Marketing Strategy with Social Media

Social media marketing and advertising can revamp your digital content strategy by providing insights into what your audience wants and needs. What can you do to gain valuable knowledge about content that will connect?