The future has never felt more uncertain than it does right now, as we face down a pandemic and (likely) an economic recession.
While I can't offer any reassurances about the former, I do know a thing or two about growing a business in the face of adversity — We started Salted Stone in 2008, right before the Global Financial Crisis.
A recession is not a death sentence for your business. If you play it right, it could even be a growth opportunity.
When the economy shrinks, typical growth strategies stop working. But you can get ahead by thinking creatively.
Here are some alternative ideas for growing during a recession, broken up by team: