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Insights from Salted Stone

Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Marketing

Beyond Words: A Guide to Interactive Content

For B2B and B2C brands, interactive content can drive higher engagement, conversion and close rates. Leverage the power of clickable, user-friendly assets at all stages of the buyer's journey using our guide (created with our partners at Ceros!)
Abby Thompson
Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Design

Unsplash & Salted Stone Present: Using Stock Photography to Enhance User Experience

Stock photography can impact a brand's aesthetic value, effect usability, and either destroy or improve User Experience on websites, marketing collateral, or branded materials. So, we teamed up with the experts at Unsplash, to help you make smarter stock selections and keep leads engaged.
Abby Thompson
Corporate Social Responsibility
Business Strategy

The Hidden Value of a Corporate Responsibility Policy

Consumers care about transparency and corporate social responsibility. A corporate responsibility policy can build trust and be an integral part of your marketing strategy.
Hannah Johnson
Finding an Agency
Business Strategy

5 Warning Signs to Watch Out for When Picking a Marketing Agency

Hiring a marketing agency? Look out for these five warning signs, and you’ll be on the right track.
Jason Feller
California
Business Strategy

Yes, Marketers Do Need to Care About the CCPA

The California Consumer Privacy Act (CCPA) gives consumers the right to see and control how companies use their personal info starting January 1, 2020. How should your marketing team prepare?
Brandon Jones
Finding a digital agency
Business Strategy

5 Tips for Businesses Vetting Marketing Agencies

Trying to find a marketing agency that will deliver value without breaking the bank or wasting your time can be a challenge. We’ve outlined five tips that you can follow to make the process go more smoothly.
Adam Zabinsky
Twitter #CRMEvolution
Business Strategy

Strategies for Maximizing the Impact of Your CRM

CRM maximization begins with a strategy and organizational buy-in, and culminates in a system that provides lasting impact & a positive ROI. Get started with our free presentation.
Jason Feller
Decision Making
Business Strategy

Where Data-Driven Decision Making Goes Wrong [and How to Fix It]

While data-informed decision making often contributes to better business outcomes, your team must use it with prudence. Otherwise, numbers can hurt more than help.
Jason Feller
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Wood Cards 5
Business Strategy

Building a Product Launch Strategy for First-to-Market Wood Business Cards

Salted Stone crafted an omnichannel product launch and awareness-building campaign for Silkcards’ latest innovation. The results? An effective, 100% organic strategy for driving interest and introducing a peerless product to market.
Talar Malakian
Instagram shopping
Business Strategy

Instagram Is a Paradise for Ecommerce Brands, So Stop Trying So Hard

A winning Instagram ecommerce strategy involves using IG features to make your profile feel natural and inviting.
Talar Malakian
Facebook Selling
Business Strategy

Your Treasure Map to a Winning Facebook Ecommerce Strategy

These are the 5 necessary components of an effective Facebook ecommerce strategy. Learn about Ads, Messenger, Shop, and more.
Talar Malakian

Featured Case Studies

Grow Conference
Business Strategy

Developing a Data-Backed Go-to-Market Strategy

The central takeaway of this year's #DataDrivenSummit, organized by Grow.com, was a rather simple one: everything we do must be informed by data. When preparing a go-to-market strategy, how are you using numbers to inform messaging, buyer profiles, and the pricing and packaging of your business?
Christian Welborn
dashboard
Business Strategy

What Is a Business Intelligence Dashboard & Do I Actually Need One?

Business Intelligence Dashboards (BIDs) help improve strategic decision making. Our introduction to BIDs includes definitions, examples, and instructions for getting started.
Andrew Levy
assessments
Business Strategy

Why You Need a Third-Party Audit to Assess Marketing and Sales

Why should you hire an outside agency to conduct a digital brand audit? Because if you don’t, you’ll miss the most important results.
Brandon Jones