Insights from Salted Stone

Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.
Kaley Deneen
Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Phil Dupertuis
Marketing Business Strategy Business Support

Why thought leadership is more important than ever on LinkedIn

This is a pretty cool post and it's about something'
Tony Eades
Business Strategy

Digital Strategy & Covid-19: How Agile Businesses Are Making It Work

Trade show cancellations. Vanishing markets. The challenges of working remotely. We share the ways our clients are getting through this crisis creatively.
Tony Eades
Business Strategy

HubSpot Enterprise Onboarding: Self-Service vs. Agency

HubSpot Enterprise is a powerful tool suite for marketing and sales teams. To maximize your HubSpot ROI, you need to understand and take advantage of the highest-impact features that you’re paying for with your license.
Steve Ambuul
Corporate Social Responsibility
Business Strategy

The Hidden Value of a Corporate Responsibility Policy

Consumers care about transparency and corporate social responsibility. A corporate responsibility policy can build trust and be an integral part of your marketing strategy.
Hannah Johnson
Finding an Agency
Business Strategy

5 Warning Signs to Watch Out for When Picking a Marketing Agency

Hiring a marketing agency? Look out for these five warning signs, and you’ll be on the right track.
Jason Feller
California
Business Strategy

Yes, Marketers Do Need to Care About the CCPA

The California Consumer Privacy Act (CCPA) gives consumers the right to see and control how companies use their personal info starting January 1, 2020. How should your marketing team prepare?
Brandon Jones
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Finding a digital agency
Business Strategy

5 Tips for Businesses Vetting Marketing Agencies

Trying to find a marketing agency that will deliver value without breaking the bank or wasting your time can be a challenge. We’ve outlined five tips that you can follow to make the process go more smoothly.
Adam Zabinsky
Twitter #CRMEvolution
Business Strategy

Strategies for Maximizing the Impact of Your CRM

CRM maximization begins with a strategy and organizational buy-in, and culminates in a system that provides lasting impact & a positive ROI. Get started with our free presentation.
Jason Feller
Decision Making
Business Strategy

Where Data-Driven Decision Making Goes Wrong [and How to Fix It]

While data-informed decision making often contributes to better business outcomes, your team must use it with prudence. Otherwise, numbers can hurt more than help.
Jason Feller

Featured Case Studies

Wood Cards 5
Business Strategy

Building a Product Launch Strategy for First-to-Market Wood Business Cards

Salted Stone crafted an omnichannel product launch and awareness-building campaign for Silkcards’ latest innovation. The results? An effective, 100% organic strategy for driving interest and introducing a peerless product to market.
Talar Malakian
Instagram shopping
Business Strategy

Instagram Is a Paradise for Ecommerce Brands, So Stop Trying So Hard

A winning Instagram ecommerce strategy involves using IG features to make your profile feel natural and inviting.
Talar Malakian
Facebook Selling
Business Strategy

Your Treasure Map to a Winning Facebook Ecommerce Strategy

These are the 5 necessary components of an effective Facebook ecommerce strategy. Learn about Ads, Messenger, Shop, and more.
Talar Malakian