Insights from Salted Stone

Conversion-centered design is an art and a science
Design

Designing for Impact: Key Principles for Conversion-Centered Design

Leslie McMullin
| 3 min read
Golf Community
Design Website Migration

Creating 4 Fresh Websites for a Long-Standing Golf Community

For the Northern California Golf Association (NCGA), a set of new websites were just what they needed to get on the green.
Andrew Siskind
Case Study | 5 min read
Brand identity and visual identity: What’s the difference?
Design

Brand Identity and Visual Identity: What’s the Difference?

Your company’s visual identity is a set of cohesive design elements and guidelines. Brand identity is a broader term that includes, but is not limited to, visuals.
Melissa De Guzman
Blog Article | 5 min read
Illustrator at work (source: Unsplash)
Design

4 Website Illustration Styles That Aren’t Corporate Memphis: Designer Explains

Line work, clean, textured, isometric. Here are four website illustration styles we love, and a process for choosing the one that suits your brand.
Sal Castrejon
Blog Article | 6 min read
set
Design

Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line

Salted Stone worked with Barlean's to establish a fresh look for their premium product line
Phil Dupertuis
Case Study | 6 min read
med-school-tutors-new.png
Design

Creative Redesign Pays Immediate Dividends for Med School Tutors

Med School Tutors knew it needed a redesign but wasn't sure where to start. Enter Salted Stone.
Jason Feller
Case Study | 3 min read
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restaurant
Design

Design With Purpose

Answering the question "what do you want your visitors to do?" can help you design your online presence with purpose.
Mike Skeehan
Blog Article | 3 min read