Insights from Salted Stone

Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.
Kaley Deneen
Blog Article | 6 min read
Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel
Case Study | 9 min read
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Blog Article | 4 min read
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Phil Dupertuis
Blog Article | 6 min read
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Design

Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line

Salted Stone worked with Barlean's to establish a fresh look for their premium product line
Phil Dupertuis
Case Study | 6 min read
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Design

Creative Redesign Pays Immediate Dividends for Med School Tutors

Med School Tutors knew it needed a redesign but wasn't sure where to start. Enter Salted Stone.
Jason Feller
Case Study | 3 min read
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Design

Design With Purpose

Answering the question "what do you want your visitors to do?" can help you design your online presence with purpose.
Mike Skeehan
Blog Article | 3 min read