HubSpot released Service Hub in order to connect organizations with their existing user/client base, allow for smoother support services, and power customer success initiatives. We spoke to David Barron, Director of Service Hub, about the new platform and the ideological shift behind it.
| 6 min read
Sign up for our newsletter
Don't worry - we only average, like, two emojis per subject line.
The case for Smarketing - the integration of sales and marketing efforts - is strong, but implementation of a new way of doing things is never simple, and organisational inertia is a common cause of failure.
Considering HubSpot’s average 2-year lead growth across all their customers is 5x higher than that of traditional outbound marketing, there is definitely a science to using HubSpot and a potential for increased ROI.