Insights from Salted Stone

Websites Branding

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.
Melissa De Guzman
Websites

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.
Ben Sack
HubSpot

Do You Really Need HubSpot Operations Hub?

Get our take on who really needs these new features, like two-way data syncing, programmable workflow automation, data quality automation, and datasets.
Michael Peach
HubSpot

5 Marketing Benefits of High-Quality CRM Data

Your CRM data quality may be the key to solving your marketing challenges. What is a data management strategy, and how can it impact your campaigns?
Pedro Loeza
Marketing Strategy

Get the Most Out of Your Buyer Personas

Building buyer personas is more than just an academic exercise. Here’s how to create actionable buyer personas that are useful for everyone on your team.
Matthew Scolinos
Webinar Strategy
Marketing Strategy

Pivoting Fast and Earning New Leads in a Complex, Niche Industry

A strategic program with Salted Stone helped N-SIDE reach new leads in the complex energy industry in Europe.
Sabrina Roussel
Marketing Strategy

Salted Stone’s Integrated Approach to Paid Media

Paid media is the highest-risk component of a digital marketing strategy, which makes it critical to choose the right paid media agency as your partner.
Meghan Rosales
Building Brand Awareness in a New Region
Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel
Going Digital Marketing Strategy

Facebook's COVID-19 Consumer Trends Revealed [Interview]

Facebook’s Group Industry Director, Paul McCrory shares with us how the platform is using new technologies to help keep people and businesses connected during COVID-19.
Tony Eades
Going Digital Marketing Strategy

How to Dive into Paid Media Strategy During COVID-19

Dave Levett, Director of multi-award winning paid ad agency Murmur on how to be effective with your paid media strategy during COVID-19
Tony Eades
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Going Digital Business Support Marketing Strategy

Marketing in a Crisis

Major events around the world have either been cancelled, postponed or gone online. From the 2020 Summer Olympics in Tokyo to the Cannes Film Festival to South by Southwest, the annual media festival in Austin, Texas. Forbes’ Coronavirus Cancellation Tracker revealed that more than 57 Million attendees had so far been affected after their events were cancelled or rescheduled.
Tony Eades