Insights from Salted Stone

Marketing Strategy AI Marketing

AI is Transforming Inbound Marketing – What Can You Do to Stay Connected with Your Target Audiences?

Andrew Siskind
| 7 min read
Marketing Strategy HubSpot

Loop Marketing: Optimizing Every Interaction in the Era of AI

Tony Eades
| 7 min read
Marketing Strategy HubSpot

Salted Stone’s AI Position Statement: Elevating Client Success with Responsible AI

Brandon Jones
Blog Article | 10 min read
Marketing Strategy

Get the Most Out of Your Buyer Personas

Building buyer personas is more than just an academic exercise. Here’s how to create actionable buyer personas that are useful for everyone on your team.
Matthew Scolinos
Blog Article | 5 min read
Webinar Strategy
Marketing Strategy

Pivoting Fast and Earning New Leads in a Complex, Niche Industry

A strategic program with Salted Stone helped N-SIDE reach new leads in the complex energy industry in Europe.
Sabrina Roussel
Case Study | 8 min read
Marketing Strategy

Salted Stone’s Integrated Approach to Paid Media

Paid media is the highest-risk component of a digital marketing strategy, which makes it critical to choose the right paid media agency as your partner.
Meghan Rosales
| 4 min read
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Building Brand Awareness in a New Region
Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel
Case Study | 9 min read
Going Digital Marketing Strategy

Facebook's COVID-19 Consumer Trends Revealed [Interview]

Facebook’s Group Industry Director, Paul McCrory shares with us how the platform is using new technologies to help keep people and businesses connected during COVID-19.
Tony Eades
Blog Article | 15 min read
Going Digital Marketing Strategy

How to Dive into Paid Media Strategy During COVID-19

Dave Levett, Director of multi-award winning paid ad agency Murmur on how to be effective with your paid media strategy during COVID-19
Tony Eades
Blog Article | 13 min read

Featured Case Studies

Going Digital Business Support Marketing Strategy

Marketing in a Crisis

Major events around the world have either been cancelled, postponed or gone online. From the 2020 Summer Olympics in Tokyo to the Cannes Film Festival to South by Southwest, the annual media festival in Austin, Texas. Forbes’ Coronavirus Cancellation Tracker revealed that more than 57 Million attendees had so far been affected after their events were cancelled or rescheduled.
Tony Eades
Blog Article | 6 min read