Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
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Sales

Courting Your Customers via Email: 6 Tips for Lead Nurturing Campaigns

Email nurture workflow move leads down the sales pipeline. But what should they say?
Ben Sack
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Design

Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line

Salted Stone worked with Barlean's to establish a fresh look for their premium product line
Phil Dupertuis
The Cloud
Marketing

The State of CRM Technology: Today & Tomorrow

CRM technologies change constantly. Check out our analysis of what's happening today, and where it's heading tomorrow.
Sam Siskind
linkedin ads
Marketing

LinkedIn: THE Social Network for B2B Advertising

The sharp decline of Facebook ad effectiveness has given way to the new B2B hero - LinkedIn.
Renee Smith
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Marketing

Backlink Profiles & Site Security: The SEO & Competitive Advantages

From an SEO and competitive advantage perspective, backlinks & site security matter.
Jose Han
Zen with Copywriter Ben
Marketing

Would Your Customers Rather “Save Time” or “Make Money”? A (Zen) Copywriter’s Guide

Zen and the Art of Copywriting: "Saving Time" vs. "Making Money"
Ben Sack
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Company & Culture

The State of Inbound in 2018: A Conversation with Mike Skeehan

Managing Partner Mike Skeehan talks Inbound Marketing in 2018
Abby Thompson
Marketing

Snapchat Isn't Dead: How to Use Sponsored Snapchat Filters as a Marketing Tool

Snapchat has managed to successfully integrate branded content into a quality user experience through its Geofilters and Lenses, offering interactive, entertaining, and relevant paid content unique to its platform.
Shania Young
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Websites

A Web Design Process Checklist for Agencies

Steps to ensure every new website launches smoothly
Michelle Chu

Featured Case Studies

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Websites

JavaScript Development in Action: Coding With React & Node

Salted Stone's Stephen Yager discusses JavaScript development using a brand new platform.
Stephen Yager
Herculite Tent
Marketing

Increasing Herculite's Organic Traffic Through a keyword-Driven Content Strategy

Salted Stone helped Herculite build their technical marketing and content efforts.
Abby Thompson
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Marketing

Marketing Terms Dictionary: Defining Lingo and Acronyms

Salted Stone's marketing terms dictionary
Andrew Siskind