Insights from Salted Stone

Business Strategy

HubSpot Enterprise Onboarding: Self-Service vs. Agency

HubSpot Enterprise is a powerful tool suite for marketing and sales teams. To maximize your HubSpot ROI, you need to understand and take advantage of the highest-impact features that you’re paying for with your license.
Steve Ambuul
Blog Article
Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Case Study | 4 min read
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Blog Article | 2 min read
Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.
Sabrina Roussel
Blog Article | 8 min read
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Marketing

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

We know you haven’t read enough posts about digital marketing in 2020 yet, so we wrote one just for you.
Andrew Siskind
Blog Article | 3 min read
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Branding

An Introduction to Emotional Marketing

Think that consumers are the only ones making buying decisions based on emotions? Think again.
Hannah Johnson
Blog Article | 3 min read
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SEO
Marketing

SEO 101: A Story of the Pillar Page

SEO strategies are always evolving; just when you think you’ve got it down pat, there’s another piece of the puzzle that’s missing.
Michael Peach
Blog Article | 5 min read
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Marketing

The 4 Types of Business Blogs (with Examples)

Different blog strategies lead to different outcomes, so we've broken things down. Which type of blog is right for your goals?
Ben Sack
Blog Article | 5 min read
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Company & Culture

The Salted Stone Summer Reading List: 6 Recommendations from Our Team

Autumn is officially here, but summer reading is still on our minds!
Hannah Johnson
Blog Article | 4 min read

Featured Case Studies

s2Inbound
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Blog Article | 3 min read
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Websites

How to Build a Store Locator Page with HubDB

HubDB might seem complicated, but its value is easy to understand. Let’s take a look at how we’d use it to build a store locator for your website.
Michelle Chu
Blog Article | 4 min read
Corporate Social Responsibility
Business Strategy

The Hidden Value of a Corporate Responsibility Policy

Consumers care about transparency and corporate social responsibility. A corporate responsibility policy can build trust and be an integral part of your marketing strategy.
Hannah Johnson
Blog Article | 4 min read