Insights from Salted Stone's Digital Experts (9)

HubSpot Partner

Salted Stone earns HubSpot CRM Implementation Accreditation

Brandon Jones

| 3 min read

HubSpot Website Migration

How Great Place To Work Revamped Their Site Using HubSpot’s Latest Tools

Kaley Deneen

Case Study | 5 min read

Business Growth HubSpot

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.

Ethan Ames

Case Study | 4 min read

Websites Branding

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.

Melissa De Guzman

Case Study | 7 min read

Marketing

Is There Such a Thing as Honest Digital Marketing? A Zen Perspective

Explicit honesty is a new trend in digital marketing. But is there a difference between telling the truth and being honest?

Ben Sack

Blog Article | 6 min read

Marketing

Conversational Marketing & Bot Theory: A Video Interview with HubSpot's Brian Bagdasarian

CEO Mike Skeehan interviews HubSpot's Head of Conversational Growth Strategy, Brian Bagdasarian, to discuss chatbot theory and use cases for marketers.

Mike Skeehan

Blog Article | 13 min read

Business Strategy

Your Treasure Map to a Winning Facebook Ecommerce Strategy

These are the 5 necessary components of an effective Facebook ecommerce strategy. Learn about Ads, Messenger, Shop, and more.

Talar Malakian

Blog Article | 6 min read

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?

Brandon Jones

Blog Article | 8 min read

Business Strategy

How to measure operational efficiencies of content production in B2B marketing

B2B companies are spending more and more money on B2B content marketing these days. In the US alone, it has been estimated that B2B companies spend $5.2bn on content creation; around 55% of their marketing budgets. You would hope that marketing executives would have ways to know what was working and what wasn’t, but according to the latest Gleanster report, that’s often not the case.

Tony Eades

Blog Article | 4 min read

Customer Success

HubSpot’s Service Hub & The Value of Customer Success

HubSpot released Service Hub in order to connect organizations with their existing user/client base, allow for smoother support services, and power customer success initiatives. We spoke to David Barron, Director of Service Hub, about the new platform and the ideological shift behind it.

Paige Sander

Blog Article | 6 min read

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Business Strategy

Developing a Data-Backed Go-to-Market Strategy

The central takeaway of this year's #DataDrivenSummit, organized by Grow.com, was a rather simple one: everything we do must be informed by data. When preparing a go-to-market strategy, how are you using numbers to inform messaging, buyer profiles, and the pricing and packaging of your business?

Christian Welborn

Blog Article | 5 min read

Company & Culture

Spotlight On Inner-City Arts: Creative Education in Los Angeles Schools

Salted Stone Visual Designer Raquel Gonzales talks Inner-City Arts, an organization dedicated to creative education in Los Angeles schools.

Raquel Gonzales

Blog Article | 5 min read

Business Strategy

The importance of aligning sales and marketing KPI's

In many companies, the KPIs for the Marketing and Sales teams are totally separate, and so there is little incentive for the teams to work together.

Andrew Levy

Blog Article | 3 min read

Featured Case Studies

How Great Place To Work Revamped Their Site Using HubSpot’s Latest Tools

Kaley Deneen

Case Study | 5 min read

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.

Ethan Ames

Case Study | 4 min read

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.

Melissa De Guzman

Case Study | 7 min read

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.

Ben Sack

Case Study | 7 min read

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.

Tony Eades

Case Study | 7 min read

Marketing

Mastering Long-Term Nurture Workflows in HubSpot

Long-term nurture workflows are used to wake up dormant leads and turn them into viable prospects. Here’s a comprehensive overview of which email sequences work best for each type of lead, and how to implement using HubSpot.