Insights from Salted Stone

Websites

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.
Ben Sack
HubSpot

Do You Really Need HubSpot Operations Hub?

Get our take on who really needs these new features, like two-way data syncing, programmable workflow automation, data quality automation, and datasets.
Michael Peach
HubSpot

5 Marketing Benefits of High-Quality CRM Data

Your CRM data quality may be the key to solving your marketing challenges. What is a data management strategy, and how can it impact your campaigns?
Pedro Loeza
Marketing Strategy

Pivoting Fast and Earning New Leads in a Complex, Niche Industry

A strategic program with Salted Stone helped N-SIDE reach new leads in the complex energy industry in Europe.
Sabrina Roussel
Business Strategy

HubSpot Enterprise Onboarding: Self-Service vs. Agency

HubSpot Enterprise is a powerful tool suite for marketing and sales teams. To maximize your HubSpot ROI, you need to understand and take advantage of the highest-impact features that you’re paying for with your license.
Steve Ambuul
Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.
Sabrina Roussel
LOOKINGAHEAD2020
Marketing

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

We know you haven’t read enough posts about digital marketing in 2020 yet, so we wrote one just for you.
Andrew Siskind
photo-1565870100382-f0a510db3cd1
Branding

An Introduction to Emotional Marketing

Think that consumers are the only ones making buying decisions based on emotions? Think again.
Hannah Johnson
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SEO
Marketing

SEO 101: A Story of the Pillar Page

SEO strategies are always evolving; just when you think you’ve got it down pat, there’s another piece of the puzzle that’s missing.
Michael Peach
man-791049_1920
Marketing

The 4 Types of Business Blogs (with Examples)

Different blog strategies lead to different outcomes, so we've broken things down. Which type of blog is right for your goals?
Ben Sack
books-918521_1920
Company & Culture

The Salted Stone Summer Reading List: 6 Recommendations from Our Team

Autumn is officially here, but summer reading is still on our minds!
Hannah Johnson

Featured Case Studies

s2Inbound
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
capturing-the-human-heart-TrhLCn1abMU-unsplash
Websites

How to Build a Store Locator Page with HubDB

HubDB might seem complicated, but its value is easy to understand. Let’s take a look at how we’d use it to build a store locator for your website.
Michelle Chu
Corporate Social Responsibility
Business Strategy

The Hidden Value of a Corporate Responsibility Policy

Consumers care about transparency and corporate social responsibility. A corporate responsibility policy can build trust and be an integral part of your marketing strategy.
Hannah Johnson