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Insights from Salted Stone

Marketing

Beyond Words: A Guide to Interactive Content

For B2B and B2C brands, interactive content can drive higher engagement, conversion and close rates. Leverage the power of clickable, user-friendly assets at all stages of the buyer's journey using our guide (created with our partners at Ceros!)
Abby Thompson
Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Design

Unsplash & Salted Stone Present: Using Stock Photography to Enhance User Experience

Stock photography can impact a brand's aesthetic value, effect usability, and either destroy or improve User Experience on websites, marketing collateral, or branded materials. So, we teamed up with the experts at Unsplash, to help you make smarter stock selections and keep leads engaged.
Abby Thompson
Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.
Abby Thompson
set
Design

Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line

Salted Stone worked with Barlean's to establish a fresh look for their premium product line
Phil Dupertuis
The Cloud
Marketing

The State of CRM Technology: Today & Tomorrow

CRM technologies change constantly. Check out our analysis of what's happening today, and where it's heading tomorrow.
Sam Siskind
linkedin ads
Marketing

LinkedIn: THE Social Network for B2B Advertising

The sharp decline of Facebook ad effectiveness has given way to the new B2B hero - LinkedIn.
Renee Smith
pexels-photo (2)
Marketing

Backlink Profiles & Site Security: The SEO & Competitive Advantages

From an SEO and competitive advantage perspective, backlinks & site security matter.
Jose Han
Zen with Copywriter Ben
Marketing

Would Your Customers Rather “Save Time” or “Make Money”? A (Zen) Copywriter’s Guide

Zen and the Art of Copywriting: "Saving Time" vs. "Making Money"
Ben Sack
Company & Culture

The State of Inbound in 2018: A Conversation with Mike Skeehan

Managing Partner Mike Skeehan talks Inbound Marketing in 2018
Abby Thompson
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Marketing

Snapchat Isn't Dead: How to Use Sponsored Snapchat Filters as a Marketing Tool

Snapchat has managed to successfully integrate branded content into a quality user experience through its Geofilters and Lenses, offering interactive, entertaining, and relevant paid content unique to its platform.
Shania Young
pexels-photo-196644.jpeg
Websites

A Web Design Process Checklist for Agencies

Steps to ensure every new website launches smoothly
Michelle Chu
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Websites

JavaScript Development in Action: Coding With React & Node

Salted Stone's Stephen Yager discusses JavaScript development using a brand new platform.
Stephen Yager

Featured Case Studies

Herculite Tent
Marketing

Increasing Herculite's Organic Traffic Through a keyword-Driven Content Strategy

Salted Stone helped Herculite build their technical marketing and content efforts.
Abby Thompson
Dictionary.jpeg
Marketing

Marketing Terms Dictionary: Defining Lingo and Acronyms

Salted Stone's marketing terms dictionary
Andrew Siskind
Websites

Salted Stone Helps SecureWorld Clarify Brand Focus With New Website Design

Salted Stone helped maintain SecureWorld's well-deserved industry credibility with a beautiful and functional re-design.
Phil Dupertuis