Insights from Salted Stone

Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.
Kaley Deneen
Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Phil Dupertuis
Twitter #CRMEvolution
Business Strategy

Strategies for Maximizing the Impact of Your CRM

CRM maximization begins with a strategy and organizational buy-in, and culminates in a system that provides lasting impact & a positive ROI. Get started with our free presentation.
Jason Feller
Decision Making
Business Strategy

Where Data-Driven Decision Making Goes Wrong [and How to Fix It]

While data-informed decision making often contributes to better business outcomes, your team must use it with prudence. Otherwise, numbers can hurt more than help.
Jason Feller
Wood Cards 5
Business Strategy

Building a Product Launch Strategy for First-to-Market Wood Business Cards

Salted Stone crafted an omnichannel product launch and awareness-building campaign for Silkcards’ latest innovation. The results? An effective, 100% organic strategy for driving interest and introducing a peerless product to market.
Talar Malakian
lunahero
Marketing

Salted Stone Creates Bespoke CRM System for Luna Physical Therapy

Salted Stone built a custom, HubSpot-powered CRM system to enable onboarding for therapists, clients, and physicians in the Luna Physical Therapy network. The "mission-critical" platform has enabled their team to scale and expand while nurturing new leads and retaining users.
Sabrina Roussel
Accelerated Mobile Pages
Marketing

Understanding Google's AMP: Backlash & Opportunities

The AMP format is a source of much contention (and confusion) among search marketers, so we’re shining a little light on what it is, how it works, and when you want to use it.
Brian Mitrof
Chatbot User Experience
Websites

Chatbots, AI, and User Experience

Chatbots are incredibly powerful marketing, customer support, and lead qualification tools. But before you deploy: understand how they work, know where AI comes into play, and follow best practices for positive ROI and enhanced user experience.
Andrew Siskind
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Pinterest Boards-1
Marketing

Leveraging Pinterest as a Marketing Tool

Pinterest has become an essential marketing tool for B2C and B2B brands -- thanks to its popularity amongst users of all ages, but capturing its value takes some know-how. Get started today.
Kris Crews
dyi-inbound-hero (2)
Marketing

The Inbound Marketing Strategy Template Pack

Salted Stone's Inbound Marketing Strategy Template Pack comes with four ready-to-use templates. Build your buyer personas, instate CRM lead scoring, organize a content-based inbound campaign, and ensure your site is search engine optimized.
Tony Eades
HubSpot Partner

So you've bought Hubspot, now what?

You’ve joined the trend, taken the next step in your marketing journey and chosen the worlds #1 Inbound Marketing & Sales Software, HubSpot. The big question is, now that you’re using this amazing platform that can help you improve results, what’s next? How do you start? And how do you start well!
Michael Peach

Featured Case Studies

Lead scoring migration
Marketing

How to Rebuild Your Pardot Lead Scoring in HubSpot (or Vice Versa)

Functionality can vary greatly between platforms like HubSpot or Pardot. This often forces marketers to rethink their lead scoring models completely when migrating. But, don't fret -- we're here to help.
Christian Welborn
Plum.io
Websites

Airstreams, Space Races, + AI-Powered HR Tech: A Redesign with Mid-Century Flair

Salted Stone revamps the web presence of Plum.io, a game-changing HR platform.
Abby Thompson
Business Intel Dashboard
Sales

Improving Sales Close Rates -- Where Should You Start?

Improving sales requires full pipeline optimization, up-to-date technology, and customer empowerment… what is your team's strategy for closing more deals?
Paige Sander