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Insights from Salted Stone

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Design

Unsplash & Salted Stone Present: Using Stock Photography to Enhance User Experience

Stock photography can impact a brand's aesthetic value, effect usability, and either destroy or improve User Experience on websites, marketing collateral, or branded materials. So, we teamed up with the experts at Unsplash, to help you make smarter stock selections and keep leads engaged.
Abby Thompson
Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.
Abby Thompson
Video

The Art of the Explainer Video

Video marketing giant Wistia & digital agency Salted Stone tackle all things explainer video: from production (length, format, style, script writing, and audio) to placement, analysis, and marketing!
Abby Thompson
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Sales

Sync the Marketing-to-Sales Hand-off with Sales Enablement

Transitioning leads from Marketing to Sales without dropping the ball
Abby Thompson
Company & Culture

Salted Stone Named 2016 Domestic Grand Prize Winner for Two HubSpot Impact Awards

We cleaned up at the annual 2016 HubSpot Impact Awards at the INBOUND conference
Aubrey Beck
Marketing

Four Traits Shaping the Marketing Agency of the Future

Marketing agencies, from behemoth to boutique, came together to discuss the future of the agency landscape
Aubrey Beck
Video

Salted Stone Animated Video Wins HubSpot Impact Award for Graphic Design

Salted Stone wins HubSpot Impact Award for Graphic Design for animated video
Aubrey Beck
Properties
Websites

Using HubSpot’s Transactional Email Add-on and Single-Send API to Power Maxim Properties

How Salted Stone integrated a LAMP stack website with HubSpot and the Transactional Email Add-on via API to Satisfy Technical Requirements
Mike Skeehan
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Video

Salted Stone Produces 16-Bit Style Retro Animated Video for Med School Tutors

Animation research involved playing and watching clips from various SNES and Sega Genesis games
Phil Dupertuis
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Business Strategy

How To Grow Your B2B Network With LinkedIn

It’s been estimated that of all the B2B leads generated across social media, 80% of them originate on LinkedIn. Marketers - ignore this network at your own risk!
Alex Baker
Lawn Maintenance
Websites

Salted Stone Reverse Engineers a Growth-driven Design Website for HindSite

How our team reverse engineered a corporate brand from a standalone product brand
Aubrey Beck
Marketing

Content Saturation and Distribution Challenges Facing Inbound Marketers

With inbound marketing growing in popularity, it is getting harder and harder to distinguish between quality content marketing and others trying to game the system.
Mike Skeehan

Featured Case Studies

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Marketing

Modern PR: Engaging Micro-Influencers to Tally Up Earned Media Inbound Links

Influencer marketing and tallying earned media for the modern PR
Aubrey Beck
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Marketing

User Testing, Budget Shifts and Hiring Strategies: 3 Ideas to Hone Your Content Marketing

Shifting budgets and hiring requirements in the face of modern PR
Aubrey Beck
Marketing

Ghostwriting, Specificity and Social Proof in Content Marketing

Using specificity and influencers to decrease your chances of sounding #basic
Aubrey Beck