Insights from Salted Stone

Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Marketing

Beyond Words: A Guide to Interactive Content

For B2B and B2C brands, interactive content can drive higher engagement, conversion and close rates. Leverage the power of clickable, user-friendly assets at all stages of the buyer's journey using our guide (created with our partners at Ceros!)
Abby Thompson
Buzzword
Customer Success

Customer Success: Buzzword Or Profit Center?

The old sales and marketing funnel has long overlooked "customer success" in order to prioritize lead generation and acquisition. But is it time to start focusing on support?
Phil Dupertuis
money
Marketing

Social Media Ads: Lessons Learned from Managing a $5M Media Budget

HubSpotter Josh Chang discusses paid Facebook ads, social algorithms, lead generation & testing paid ad audiences.
Abby Thompson
benszenden
Marketing

Zen & The Art of Copywriting: In Defense of the “Just Because” Touchpoint

Not every marketing message needs to have a call to action. What happens when you reach out "just because?" Our Zen Copywriter investigates.
Ben Sack
Screen Shot 2018-08-03 at 2.13.53 PM
Video

The Art of the Explainer Video

Video marketing giant Wistia & digital agency Salted Stone tackle all things explainer video: from production (length, format, style, script writing, and audio) to placement, analysis, and marketing!
Abby Thompson
adult-bar-brainstorming-1015568
Customer Success

Value Shifts to Make For a Better Customer Success Plan

In order to improve customer service and scale effectively, your organization must be prepared for a few significant value shifts.
Talar Malakian
Dev team ad
Company & Culture

Why You Should Avoid Being Technical in Technical Leadership

How a human-centric leadership model has shaped our most technical team.
Michelle Chu
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listening
Customer Success

Developing a Customer Success Strategy: Our #HUGPasadena Speaker Weighs In

We spoke with our #HUGPasadena guest about customer success strategy, sales + technology, and beer.
Abby Thompson
945x596-Pasadena-Astronomy-Week
Company & Culture

Bring it in for a Big HUG, Pasadena!

Pasadena, your HubSpot User Group is here. RSVP & Learn more!
Abby Thompson
partnership
Marketing

Developing Relationships with Influencers in the B2B Space

Learn to identify B2B influencers, communicate with them, and build authentic partnerships.
Paige Sander

Featured Case Studies

pexels-photo-575226
Websites

The Architecture of Effective Websites: The Homepage as a Transitional Space

Conceptualizing the homepage of your website as an 'entryway' from the internet to your domain requires an understanding of your buyer's expectations. Check out the Architecture of Effective Websites.
Andrew Siskind
support articles
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Sam Siskind
Chatbot
Marketing

Intro to Conversational Marketing with Chatbots

How do chatbots work? What do they do, and are they right for you and your business? We dive into the ultimate conversational marketing tool.
Nicholas Brown