Insights from Salted Stone

Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Blog Article | 3 min read
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Blog Article | 5 min read
Marketing

Beyond Words: A Guide to Interactive Content

For B2B and B2C brands, interactive content can drive higher engagement, conversion and close rates. Leverage the power of clickable, user-friendly assets at all stages of the buyer's journey using our guide (created with our partners at Ceros!)
Abby Thompson
Content Offer
Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Blog Article | 8 min read
Pillar Page Design
Marketing

Powerful Pillar Pages: Best Practices for Web Copy & Design

Making a great pillar page takes more than being an expert on your subject matter. We’ve laid out some helpful design and layout tips so you can share what you know with the widest possible audience.
Kris Crews
Blog Article | 6 min read
benszenden
Marketing

Is There Such a Thing as Honest Digital Marketing? A Zen Perspective

Explicit honesty is a new trend in digital marketing. But is there a difference between telling the truth and being honest?
Ben Sack
Blog Article | 6 min read
mikeBrian
Marketing

Conversational Marketing & Bot Theory: A Video Interview with HubSpot's Brian Bagdasarian

CEO Mike Skeehan interviews HubSpot's Head of Conversational Growth Strategy, Brian Bagdasarian, to discuss chatbot theory and use cases for marketers.
Mike Skeehan
Blog Article | 13 min read
Facebook Selling
Business Strategy

Your Treasure Map to a Winning Facebook Ecommerce Strategy

These are the 5 necessary components of an effective Facebook ecommerce strategy. Learn about Ads, Messenger, Shop, and more.
Talar Malakian
Blog Article | 6 min read
responsive website
Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Blog Article | 8 min read
unsplashGuide-1
Design

Unsplash & Salted Stone Present: Using Stock Photography to Enhance User Experience

Stock photography can impact a brand's aesthetic value, effect usability, and either destroy or improve User Experience on websites, marketing collateral, or branded materials. So, we teamed up with the experts at Unsplash, to help you make smarter stock selections and keep leads engaged.
Abby Thompson
Content Offer
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Customer Success Service Hub
Customer Success

HubSpot’s Service Hub & The Value of Customer Success

HubSpot released Service Hub in order to connect organizations with their existing user/client base, allow for smoother support services, and power customer success initiatives. We spoke to David Barron, Director of Service Hub, about the new platform and the ideological shift behind it.
Paige Sander
Blog Article | 6 min read
Grow Conference
Business Strategy

Developing a Data-Backed Go-to-Market Strategy

The central takeaway of this year's #DataDrivenSummit, organized by Grow.com, was a rather simple one: everything we do must be informed by data. When preparing a go-to-market strategy, how are you using numbers to inform messaging, buyer profiles, and the pricing and packaging of your business?
Christian Welborn
Blog Article | 5 min read
VisualArts-5
Company & Culture

Spotlight On Inner-City Arts: Creative Education in Los Angeles Schools

Salted Stone Visual Designer Raquel Gonzales talks Inner-City Arts, an organization dedicated to creative education in Los Angeles schools.
Raquel Gonzales
Blog Article | 5 min read

Featured Case Studies

markus-spiske-624932-unsplash
Marketing

Mastering Long-Term Nurture Workflows in HubSpot

Long-term nurture workflows are used to wake up dormant leads and turn them into viable prospects. Here’s a comprehensive overview of which email sequences work best for each type of lead, and how to implement using HubSpot.
Adam Zabinsky
Blog Article | 9 min read
Pillar Pages
Marketing

SEO 101: A Pillar Page Primer

Pillar pages can help you showcase organizational knowledge, experience, and thought leadership credentials while ranking more favorably in SERPs.
Kris Crews
Blog Article | 5 min read
Show up
Marketing

The Key to Conversational Marketing is Showing Up

Conversational marketing allows for 1 to 1 communication at scale. But, are you truly "showing up" for prospects and leads?
Jason Feller
Blog Article | 9 min read