Insights from Salted Stone

HubSpot Partner

HubSpot Payments Is Kind of a Big Deal

HubSpot Payments is an end-to-end payment solution built right into HubSpot CRM. What is it, how does it work, who’s it for, and who has access?
Ben Sack
| 5 min read
Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Case Study | 4 min read
Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.
Sabrina Roussel
Blog Article | 8 min read
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Blog Article | 5 min read
Finding a digital agency
Business Strategy

5 Tips for Businesses Vetting Marketing Agencies

Trying to find a marketing agency that will deliver value without breaking the bank or wasting your time can be a challenge. We’ve outlined five tips that you can follow to make the process go more smoothly.
Adam Zabinsky
Blog Article | 4 min read
Publications
Marketing

Uses, Benefits & Limitations of Earned Media vs. Paid Media

Earned media & paid media are two very different things, but the terms often get used interchangeably. Get to know the important differentiators, use cases, and limitations of both before making an investment.
Paige Sander
Blog Article | 7 min read
Twitter #CRMEvolution
Business Strategy

Strategies for Maximizing the Impact of Your CRM

CRM maximization begins with a strategy and organizational buy-in, and culminates in a system that provides lasting impact & a positive ROI. Get started with our free presentation.
Jason Feller
Content Offer
Decision Making
Business Strategy

Where Data-Driven Decision Making Goes Wrong [and How to Fix It]

While data-informed decision making often contributes to better business outcomes, your team must use it with prudence. Otherwise, numbers can hurt more than help.
Jason Feller
Blog Article | 5 min read
Wood Cards 5
Business Strategy

Building a Product Launch Strategy for First-to-Market Wood Business Cards

Salted Stone crafted an omnichannel product launch and awareness-building campaign for Silkcards’ latest innovation. The results? An effective, 100% organic strategy for driving interest and introducing a peerless product to market.
Talar Malakian
Case Study | 3 min read
lunahero
Marketing

Salted Stone Creates Bespoke CRM System for Luna Physical Therapy

Salted Stone built a custom, HubSpot-powered CRM system to enable onboarding for therapists, clients, and physicians in the Luna Physical Therapy network. The "mission-critical" platform has enabled their team to scale and expand while nurturing new leads and retaining users.
Sabrina Roussel
Case Study | 2 min read
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Accelerated Mobile Pages
Marketing

Understanding Google's AMP: Backlash & Opportunities

The AMP format is a source of much contention (and confusion) among search marketers, so we’re shining a little light on what it is, how it works, and when you want to use it.
Brian Mitrof
Blog Article | 9 min read
Chatbot User Experience
Websites

Chatbots, AI, and User Experience

Chatbots are incredibly powerful marketing, customer support, and lead qualification tools. But before you deploy: understand how they work, know where AI comes into play, and follow best practices for positive ROI and enhanced user experience.
Andrew Siskind
Blog Article | 4 min read
Pinterest Boards-1
Marketing

Leveraging Pinterest as a Marketing Tool

Pinterest has become an essential marketing tool for B2C and B2B brands -- thanks to its popularity amongst users of all ages, but capturing its value takes some know-how. Get started today.
Kris Crews
Blog Article | 4 min read

Featured Case Studies

dyi-inbound-hero (2)
Marketing

The Inbound Marketing Strategy Template Pack

Salted Stone's Inbound Marketing Strategy Template Pack comes with four ready-to-use templates. Build your buyer personas, instate CRM lead scoring, organize a content-based inbound campaign, and ensure your site is search engine optimized.
Tony Eades
Content Offer
Lead scoring migration
Marketing

How to Rebuild Your Pardot Lead Scoring in HubSpot (or Vice Versa)

Functionality can vary greatly between platforms like HubSpot or Pardot. This often forces marketers to rethink their lead scoring models completely when migrating. But, don't fret -- we're here to help.
Christian Welborn
Blog Article | 13 min read
Plum.io
Websites

Airstreams, Space Races, + AI-Powered HR Tech: A Redesign with Mid-Century Flair

Salted Stone revamps the web presence of Plum.io, a game-changing HR platform.
Abby Thompson
Case Study | 7 min read