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Insights from Salted Stone

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Blog Article | 8 min read
Design

Unsplash & Salted Stone Present: Using Stock Photography to Enhance User Experience

Stock photography can impact a brand's aesthetic value, effect usability, and either destroy or improve User Experience on websites, marketing collateral, or branded materials. So, we teamed up with the experts at Unsplash, to help you make smarter stock selections and keep leads engaged.
Abby Thompson
Content Offer
Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.
Abby Thompson
Blog Article | 4 min read
Video

The Art of the Explainer Video

Video marketing giant Wistia & digital agency Salted Stone tackle all things explainer video: from production (length, format, style, script writing, and audio) to placement, analysis, and marketing!
Abby Thompson
Content Offer
listening
Customer Success

Developing a Customer Success Strategy: Our #HUGPasadena Speaker Weighs In

We spoke with our #HUGPasadena guest about customer success strategy, sales + technology, and beer.
Abby Thompson
Blog Article | 5 min read
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Company & Culture

Bring it in for a Big HUG, Pasadena!

Pasadena, your HubSpot User Group is here. RSVP & Learn more!
Abby Thompson
Blog Article | 2 min read
partnership
Marketing

Developing Relationships with Influencers in the B2B Space

Learn to identify B2B influencers, communicate with them, and build authentic partnerships.
Paige Sander
Blog Article | 5 min read
pexels-photo-575226
Websites

The Architecture of Effective Websites: The Homepage as a Transitional Space

Conceptualizing the homepage of your website as an 'entryway' from the internet to your domain requires an understanding of your buyer's expectations. Check out the Architecture of Effective Websites.
Andrew Siskind
Blog Article | 7 min read
support articles
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Sam Siskind
Blog Article | 5 min read
Chatbot
Marketing

Intro to Conversational Marketing with Chatbots

How do chatbots work? What do they do, and are they right for you and your business? We dive into the ultimate conversational marketing tool.
Nicholas Brown
Blog Article | 6 min read
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Sales

Boosting Organic Growth, Mastering Content Calendars & Crushing Sales Emails

Boosting organic growth on HubSpot's Sales Blog, mastering content calendars, and mastering the sales email: An interview with Aja Frost
Abby Thompson
Blog Article | 6 min read
Groups
Marketing

Revamping Your Digital Content Marketing Strategy with Social Media

Social media marketing and advertising can revamp your digital content strategy by providing insights into what your audience wants and needs. What can you do to gain valuable knowledge about content that will connect?
Nicholas Brown
Blog Article | 7 min read
DSC02665
Marketing

Understanding Earned Media: Tactics, Best Practices & Measuring Success

Processes for securing earned media placements have changed, but the importance of this unpaid, audience-aligned exposure for brands has not. We explore use cases, tips, and metrics to track.
Paige Sander
Blog Article | 7 min read

Featured Case Studies

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Sales

Courting Your Customers via Email: 6 Tips for Lead Nurturing Campaigns

Email nurture workflow move leads down the sales pipeline. But what should they say?
Ben Sack
Blog Article | 9 min read
set
Design

Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line

Salted Stone worked with Barlean's to establish a fresh look for their premium product line
Phil Dupertuis
Case Study | 6 min read
The Cloud
Marketing

The State of CRM Technology: Today & Tomorrow

CRM technologies change constantly. Check out our analysis of what's happening today, and where it's heading tomorrow.
Sam Siskind
Blog Article | 8 min read