Insights from Salted Stone's Digital Experts (4)

HubSpot Partner

HubSpot Payments Is Kind of a Big Deal

HubSpot Payments is an end-to-end payment solution built right into HubSpot CRM. What is it, how does it work, who’s it for, and who has access?

Ben Sack

| 5 min read

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.

Talar Malakian

Case Study | 4 min read

Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.

Sabrina Roussel

Blog Article | 8 min read

Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?

Ben Sack

Blog Article | 5 min read

Sales

Improving Sales Close Rates -- Where Should You Start?

Improving sales requires full pipeline optimization, up-to-date technology, and customer empowerment… what is your team's strategy for closing more deals?

Paige Sander

Blog Article | 7 min read

Business Strategy

Instagram Is a Paradise for Ecommerce Brands, So Stop Trying So Hard

A winning Instagram ecommerce strategy involves using IG features to make your profile feel natural and inviting.

Talar Malakian

Blog Article | 6 min read

Company & Culture

Salted Stone Services & Capabilities

Review all of Salted Stone service offerings and solution tiers, get to know our award-winning, global team and technology partners, read testimonials, and learn more about a few of our clients.

Adam Zabinsky

Content Offer

Marketing

Powerful Pillar Pages: Best Practices for Web Copy & Design

Making a great pillar page takes more than being an expert on your subject matter. We’ve laid out some helpful design and layout tips so you can share what you know with the widest possible audience.

Kris Crews

Blog Article | 6 min read

Marketing

Is There Such a Thing as Honest Digital Marketing? A Zen Perspective

Explicit honesty is a new trend in digital marketing. But is there a difference between telling the truth and being honest?

Ben Sack

Blog Article | 6 min read

Marketing

Conversational Marketing & Bot Theory: A Video Interview with HubSpot's Brian Bagdasarian

CEO Mike Skeehan interviews HubSpot's Head of Conversational Growth Strategy, Brian Bagdasarian, to discuss chatbot theory and use cases for marketers.

Mike Skeehan

Blog Article | 13 min read

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Business Strategy

Your Treasure Map to a Winning Facebook Ecommerce Strategy

These are the 5 necessary components of an effective Facebook ecommerce strategy. Learn about Ads, Messenger, Shop, and more.

Talar Malakian

Blog Article | 6 min read

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?

Brandon Jones

Blog Article | 8 min read

Customer Success

HubSpot’s Service Hub & The Value of Customer Success

HubSpot released Service Hub in order to connect organizations with their existing user/client base, allow for smoother support services, and power customer success initiatives. We spoke to David Barron, Director of Service Hub, about the new platform and the ideological shift behind it.

Paige Sander

Blog Article | 6 min read

Featured Case Studies

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.

Talar Malakian

Case Study | 4 min read

Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line

Salted Stone worked with Barlean's to establish a fresh look for their premium product line

Phil Dupertuis

Case Study | 6 min read

Increasing Herculite's Organic Traffic Through a keyword-Driven Content Strategy

Salted Stone helped Herculite build their technical marketing and content efforts.

Abby Thompson

Case Study | 5 min read

Salted Stone Produces 16-Bit Style Retro Animated Video for Med School Tutors

Animation research involved playing and watching clips from various SNES and Sega Genesis games

Phil Dupertuis

Case Study | 8 min read

Business Strategy

Developing a Data-Backed Go-to-Market Strategy

The central takeaway of this year's #DataDrivenSummit, organized by Grow.com, was a rather simple one: everything we do must be informed by data. When preparing a go-to-market strategy, how are you using numbers to inform messaging, buyer profiles, and the pricing and packaging of your business?

Christian Welborn

Blog Article | 5 min read

Company & Culture

Spotlight On Inner-City Arts: Creative Education in Los Angeles Schools

Salted Stone Visual Designer Raquel Gonzales talks Inner-City Arts, an organization dedicated to creative education in Los Angeles schools.

Raquel Gonzales

Blog Article | 5 min read

Marketing

Mastering Long-Term Nurture Workflows in HubSpot

Long-term nurture workflows are used to wake up dormant leads and turn them into viable prospects. Here’s a comprehensive overview of which email sequences work best for each type of lead, and how to implement using HubSpot.

Adam Zabinsky

Blog Article | 9 min read