Insights from Salted Stone

Business Growth HubSpot

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.
Ethan Ames
Case Study | 4 min read
Websites Branding

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.
Melissa De Guzman
Case Study | 7 min read
Websites

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.
Ben Sack
Case Study | 7 min read
HubSpot

Do You Really Need HubSpot Operations Hub?

Get our take on who really needs these new features, like two-way data syncing, programmable workflow automation, data quality automation, and datasets.
Michael Peach
Blog Article | 8 min read
When Is It Time to Invest in a Website Redesign?
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Blog Article | 4 min read
Company & Culture

PSA on Recruitment Phishing Scams

Some malicious actors are using the Salted Stone brand image and job postings to run a phishing scam. Here's how to confirm you're talking to the real deal.
Brandon Jones
| 3 min read
support articles
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Phil Dupertuis
Blog Article | 6 min read
websites
Websites

HubSpot vs. WordPress in 2022: Where Should I Build My Website?

Here at Salted Stone, we're confronted with this question on a weekly basis. On what platform should I build my website? Is HubSpot truly worth the cost?
Andrew Siskind
Blog Article | 5 min read
Chatbot
Marketing

Intro to Conversational Marketing with Chatbots

In digital marketing, it’s important to balance efficiency with a personal touch. Conversational marketing tools can help you achieve that balance.
Michael Peach
Blog Article | 4 min read
Customer Success

Rebranding Lessons From the Best & Worst Rebrands, Ever

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.
Tony Eades
Blog Article | 17 min read
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HubSpot Payments Salted Stone
HubSpot Partner

HubSpot Payments Is Kind of a Big Deal

HubSpot Payments is an end-to-end payment solution built right into HubSpot CRM. What is it, how does it work, who’s it for, and who has access?
Ben Sack
| 5 min read
Business Growth

Sales Enablement: How to Win on Sales and Customer Experience

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.
Tony Eades
Blog Article | 14 min read
Marketing Business Strategy Business Support

Why thought leadership is more important than ever on LinkedIn

This is a pretty cool post and it's about something'
Tony Eades
| 3 min read

Featured Case Studies

ResMed Website Screenshot
Websites

ResMed's Digital Transformation

Learn how ResMed partnered with Salted Stone to create a HubSpot driven, customer experience like no othe
Tony Eades
Case Study | 6 min read
Marketing

10 Things to Consider When Evaluating a Marketing Platform eBook

Salted Stone's Inbound Marketing Strategy Template Pack comes with four ready-to-use templates. Build your buyer personas, instate CRM lead scoring, organize a content-based inbound campaign, and ensure your site is search engine optimized.
Tony Eades
Content Offer

How to Keep Selling in a Crisis According to HubSpot’s Sales Director

Learn about the importance of embracing technology to help your customers in a human way
Tony Eades
Blog Article