Insights from Salted Stone

Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Marketing

Beyond Words: A Guide to Interactive Content

For B2B and B2C brands, interactive content can drive higher engagement, conversion and close rates. Leverage the power of clickable, user-friendly assets at all stages of the buyer's journey using our guide (created with our partners at Ceros!)
Abby Thompson
Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
INBOUND Grass
Company & Culture

#INBOUND2018: Feedback, Content, Customer Success, and Oh... the Humanity.

We're back from HubSpot's 2018 INBOUND conference with takeaways, memories, and plenty of lobster roll photos.
Abby Thompson
dashboard
Business Strategy

What Is a Business Intelligence Dashboard & Do I Actually Need One?

Business Intelligence Dashboards (BIDs) help improve strategic decision making. Our introduction to BIDs includes definitions, examples, and instructions for getting started.
Andrew Levy
Security
Websites

SEO Optimization & A Modern Rebrand: Increasing Conversions for an Industry Pioneer

Through a creative rebrand and SEO optimization efforts, the Silvertrac team has managed to maintain their stellar reputation in the security space and grow market reach.
Sabrina Roussel
assessments
Business Strategy

Why You Need a Third-Party Audit to Assess Marketing and Sales

Why should you hire an outside agency to conduct a digital brand audit? Because if you don’t, you’ll miss the most important results.
Brandon Jones
Navigation
Websites

3 Marketing Best Practices to Ignore When Developing Your Website’s Navigation

When it comes to designing website navigation, popular conventions may not be best to follow. We break down three best practices and identify ways of properly structuring your nav.
Ben Sack
bms2-twitter (2)
Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.
Abby Thompson
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deal stages
Sales

Business Intelligence Dashboards: Growth Engine KPIs to Track

Which metrics are you tracking (across sales, marketing, support, and customer success departments) in your Business Intelligence Dashboard? We break down a few of our most commonly requested KPIs.
Talar Malakian
Buzzword
Customer Success

Customer Success: Buzzword Or Profit Center?

The old sales and marketing funnel has long overlooked "customer success" in order to prioritize lead generation and acquisition. But is it time to start focusing on support?
Phil Dupertuis
money
Marketing

Social Media Ads: Lessons Learned from Managing a $5M Media Budget

HubSpotter Josh Chang discusses paid Facebook ads, social algorithms, lead generation & testing paid ad audiences.
Abby Thompson

Featured Case Studies

benszenden
Marketing

Zen & The Art of Copywriting: In Defense of the “Just Because” Touchpoint

Not every marketing message needs to have a call to action. What happens when you reach out "just because?" Our Zen Copywriter investigates.
Ben Sack
Screen Shot 2018-08-03 at 2.13.53 PM
Video

The Art of the Explainer Video

Video marketing giant Wistia & digital agency Salted Stone tackle all things explainer video: from production (length, format, style, script writing, and audio) to placement, analysis, and marketing!
Abby Thompson
adult-bar-brainstorming-1015568
Customer Success

Value Shifts to Make For a Better Customer Success Plan

In order to improve customer service and scale effectively, your organization must be prepared for a few significant value shifts.
Talar Malakian