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Insights from Salted Stone

Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Design

Unsplash & Salted Stone Present: Using Stock Photography to Enhance User Experience

Stock photography can impact a brand's aesthetic value, effect usability, and either destroy or improve User Experience on websites, marketing collateral, or branded materials. So, we teamed up with the experts at Unsplash, to help you make smarter stock selections and keep leads engaged.
Abby Thompson
Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.
Abby Thompson
Video

The Art of the Explainer Video

Video marketing giant Wistia & digital agency Salted Stone tackle all things explainer video: from production (length, format, style, script writing, and audio) to placement, analysis, and marketing!
Abby Thompson
linkedin ads
Marketing

LinkedIn: THE Social Network for B2B Advertising

The sharp decline of Facebook ad effectiveness has given way to the new B2B hero - LinkedIn.
Renee Smith
pexels-photo (2)
Marketing

Backlink Profiles & Site Security: The SEO & Competitive Advantages

From an SEO and competitive advantage perspective, backlinks & site security matter.
Jose Han
Zen with Copywriter Ben
Marketing

Would Your Customers Rather “Save Time” or “Make Money”? A (Zen) Copywriter’s Guide

Zen and the Art of Copywriting: "Saving Time" vs. "Making Money"
Ben Sack
Company & Culture

The State of Inbound in 2018: A Conversation with Mike Skeehan

Managing Partner Mike Skeehan talks Inbound Marketing in 2018
Abby Thompson
Marketing

Snapchat Isn't Dead: How to Use Sponsored Snapchat Filters as a Marketing Tool

Snapchat has managed to successfully integrate branded content into a quality user experience through its Geofilters and Lenses, offering interactive, entertaining, and relevant paid content unique to its platform.
Shania Young
pexels-photo-196644.jpeg
Websites

A Web Design Process Checklist for Agencies

Steps to ensure every new website launches smoothly
Michelle Chu
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Websites

JavaScript Development in Action: Coding With React & Node

Salted Stone's Stephen Yager discusses JavaScript development using a brand new platform.
Stephen Yager
Herculite Tent
Marketing

Increasing Herculite's Organic Traffic Through a keyword-Driven Content Strategy

Salted Stone helped Herculite build their technical marketing and content efforts.
Abby Thompson
Dictionary.jpeg
Marketing

Marketing Terms Dictionary: Defining Lingo and Acronyms

Salted Stone's marketing terms dictionary
Andrew Siskind

Featured Case Studies

Websites

Salted Stone Helps SecureWorld Clarify Brand Focus With New Website Design

Salted Stone helped maintain SecureWorld's well-deserved industry credibility with a beautiful and functional re-design.
Phil Dupertuis
Marketing

The State of Content Distribution in 2017

Our team's take on the state of content distribution for 2017
Abby Thompson
Company & Culture

Closing thoughts on 2016

We've come a long way in the past year. Cheers to new hires, new clients and lots and lots of growth.
Mike Skeehan