Insights from Salted Stone

Websites Branding

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.
Melissa De Guzman
Websites

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.
Ben Sack
HubSpot

Do You Really Need HubSpot Operations Hub?

Get our take on who really needs these new features, like two-way data syncing, programmable workflow automation, data quality automation, and datasets.
Michael Peach
HubSpot

5 Marketing Benefits of High-Quality CRM Data

Your CRM data quality may be the key to solving your marketing challenges. What is a data management strategy, and how can it impact your campaigns?
Pedro Loeza
Marketing

Achieving Consistent Inbound Marketing Success Stories

Lessons from an agency owner. Three primary factors required to notch inbound marketing success.
Mike Skeehan
Turf
Marketing

Purchase Green Uses Inbound Marketing to Become Industry Leader

Salted Stone set up a robust inbound marketing program for artificial grass manufacturer Purchase Green and helped it become an industry leader.
Jason Feller
SalesCalls
Marketing

Building A Modern PR Strategy In The Age Of Social Influencers

Early PR practitioners were tasked with building contact lists, pitch journalists, score inches, clip the hits, and distribute press releases. But today, the democratization of information has eroded the once straightforward nature of the job -- here's our guide to surviving the modern PR landscape.
Aubrey Beck
SEO
Marketing

10 SEO Fails To Avoid During A Website Redesign

While planning a redesign, it can be easy to overlook of the most important aspects of web design — search engine optimization.
Jose Han
Screen Shot 2018-10-12 at 2.17.56 PM
Marketing

An Inbound Marketing Love Story: Purchase Green + Salted Stone

Salted Stone's content-driven inbound marketing engagement for Purchase Green yields 174% bump in site conversions, 219% increase in site visit-to-contact rate.
Mike Skeehan
Dev's guide to Growth Driven Design
Marketing

A Web Dev's Guide To Growth-Driven Design

Growth-Driven Design is the new standard for delivering results and bringing measurable business value through regularly optimized, data-driven web design.
Alex Sivro
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time
Marketing

Evergreen or Topical Content: Which Works Best?

Which type of blog content works best: evergreen or topical?
Alex Baker
Marketing

Grow Your B2B Network with LinkedIn

How to build your personal brand and network on LinkedIn.
Alex Baker
Marketing

Salted Stone's BEST of #INBOUND15

Our takeaways from HubSpot's 2015 INBOUND conference
Aubrey Beck

Featured Case Studies

Buyer journey
Marketing

The Importance of Aligning Content to Each Stage of the Buyer's Journey

Marketers who align content to specific stages of buyer's journey yield 73% higher conversion rates
Aubrey Beck
Personas
Marketing

Integrate HubSpot with Your SaaS Product to Create Context-Aware Marketing Campaigns

How HubSpot offers marketers the opportunity to create hyper-personalized content.
Sam Siskind
giphy-25
Marketing

3 Approaches for Personalizing Content on Your Website

How to personalize your website messaging with dynamically shifting content
Aubrey Beck