Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
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Marketing

Modern PR: Engaging Micro-Influencers to Tally Up Earned Media Inbound Links

Influencer marketing and tallying earned media for the modern PR
Aubrey Beck
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Marketing

User Testing, Budget Shifts and Hiring Strategies: 3 Ideas to Hone Your Content Marketing

Shifting budgets and hiring requirements in the face of modern PR
Aubrey Beck
Marketing

Ghostwriting, Specificity and Social Proof in Content Marketing

Using specificity and influencers to decrease your chances of sounding #basic
Aubrey Beck
Marketing

Achieving Consistent Inbound Marketing Success Stories

Lessons from an agency owner. Three primary factors required to notch inbound marketing success.
Mike Skeehan
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Marketing

Generate More Leads with These Inbound Marketing Practices

In order to fully leverage any inbound marketing campaign, it's important to apply a few key inbound marketing best practices.
Jason Feller
Turf
Marketing

Purchase Green Uses Inbound Marketing to Become Industry Leader

Salted Stone set up a robust inbound marketing program for artificial grass manufacturer Purchase Green and helped it become an industry leader.
Jason Feller
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Marketing

Salted Stone Helps Sunworks Achieve a 300% Increase In Lead Volume

Salted Stone helps residential solar provider Sunworks achieve a 300% increase in lead volume, an 283% increase in website traffic, and a 160% increase in organic traffic.
Mike Skeehan
Marketing

Why Your Store Needs a Google My Business Listing

It is crucial for your business to have a Google My Business listing so potential customers can find you easily
Jose Han
SalesCalls
Marketing

Building A Modern PR Strategy In The Age Of Social Influencers

Early PR practitioners were tasked with building contact lists, pitch journalists, score inches, clip the hits, and distribute press releases. But today, the democratization of information has eroded the once straightforward nature of the job -- here's our guide to surviving the modern PR landscape.
Aubrey Beck

Featured Case Studies

SEO
Marketing

10 SEO Fails To Avoid During A Website Redesign

While planning a redesign, it can be easy to overlook of the most important aspects of web design — search engine optimization.
Jose Han
Marketing

Our Picks for the Three Social Media Game Changers in 2016

Three of the most popular social media networks for 2016
Alex Baker
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Marketing

An Inbound Marketing Love Story: Purchase Green + Salted Stone

Salted Stone's content-driven inbound marketing engagement for Purchase Green yields 174% bump in site conversions, 219% increase in site visit-to-contact rate.
Mike Skeehan