Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
inbound marketing agency
Marketing

Should B2B Marketers be Using Instagram Ads?

Is Instagram the right channel for B2B marketers?
Alex Baker
Marketing

How to Manage a Content Calendar

Without a solid system in place to manage your content you can easily drown in it all
Alex Baker
Dev's guide to Growth Driven Design
Marketing

A Web Dev's Guide To Growth-Driven Design

Growth-Driven Design is the new standard for delivering results and bringing measurable business value through regularly optimized, data-driven web design.
Alex Sivro
time
Marketing

Evergreen or Topical Content: Which Works Best?

Which type of blog content works best: evergreen or topical?
Alex Baker
Marketing

Grow Your B2B Network with LinkedIn

How to build your personal brand and network on LinkedIn.
Alex Baker
Marketing

Salted Stone's BEST of #INBOUND15

Our takeaways from HubSpot's 2015 INBOUND conference
Aubrey Beck
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Buyer journey
Marketing

The Importance of Aligning Content to Each Stage of the Buyer's Journey

Marketers who align content to specific stages of buyer's journey yield 73% higher conversion rates
Aubrey Beck
Personas
Marketing

Integrate HubSpot with Your SaaS Product to Create Context-Aware Marketing Campaigns

How HubSpot offers marketers the opportunity to create hyper-personalized content.
Sam Siskind
podcast marketing
Marketing

Podcast Content Ideas to Captivate Your Audience

The art of the branded podcast can be hard to master. How are you captivating your audience?
Aubrey Beck

Featured Case Studies

notes
Marketing

8 Steps to Uncover Content Ideas Like a Journalist

Think like a journalist to uncover content marketing gold.
Aubrey Beck
lasso
Marketing

The Most Important Tool for Marketers in 2015 is a Lasso

Tying it all together: attribution and trend reporting for marketers
Aubrey Beck
empathy
Marketing

Yellow Pages to Yelp and the Rise of Empathy Marketing

The democratization of information has carved a new landscape requiring a shift in how we connect to customers.
Aubrey Beck