Insights from Salted Stone

HubSpot Partner

Salted Stone earns HubSpot CRM Implementation Accreditation

Brandon Jones
| 3 min read
HubSpot Website Migration

How Great Place To Work Revamped Their Site Using HubSpot’s Latest Tools

Kaley Deneen
Case Study | 5 min read
Business Growth HubSpot

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.
Ethan Ames
Case Study | 4 min read
Websites Branding

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.
Melissa De Guzman
Case Study | 7 min read
markus-spiske-624932-unsplash
Marketing

Mastering Long-Term Nurture Workflows in HubSpot

Long-term nurture workflows are used to wake up dormant leads and turn them into viable prospects. Here’s a comprehensive overview of which email sequences work best for each type of lead, and how to implement using HubSpot.
Adam Zabinsky
Blog Article | 9 min read
Show up
Marketing

The Key to Conversational Marketing is Showing Up

Conversational marketing allows for 1 to 1 communication at scale. But, are you truly "showing up" for prospects and leads?
Jason Feller
Blog Article | 9 min read
money
Marketing

Social Media Ads: Lessons Learned from Managing a $5M Media Budget

HubSpotter Josh Chang discusses paid Facebook ads, social algorithms, lead generation & testing paid ad audiences.
Abby Thompson
Blog Article | 5 min read
benszenden
Marketing

Zen & The Art of Copywriting: In Defense of the “Just Because” Touchpoint

Not every marketing message needs to have a call to action. What happens when you reach out "just because?" Our Zen Copywriter investigates.
Ben Sack
Blog Article | 6 min read
partnership
Marketing

Developing Relationships with Influencers in the B2B Space

Learn to identify B2B influencers, communicate with them, and build authentic partnerships.
Paige Sander
Blog Article | 5 min read
Groups
Marketing

Revamping Your Digital Content Marketing Strategy with Social Media

Social media marketing and advertising can revamp your digital content strategy by providing insights into what your audience wants and needs. What can you do to gain valuable knowledge about content that will connect?
Nicholas Brown
Blog Article | 7 min read
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The Cloud
Marketing

The State of CRM Technology: Today & Tomorrow

CRM technologies change constantly. Check out our analysis of what's happening today, and where it's heading tomorrow.
Sam Siskind
Blog Article | 8 min read
linkedin ads
Marketing

LinkedIn: THE Social Network for B2B Advertising

The sharp decline of Facebook ad effectiveness has given way to the new B2B hero - LinkedIn.
Renee Smith
Blog Article | 5 min read
pexels-photo (2)
Marketing

Backlink Profiles & Site Security: The SEO & Competitive Advantages

From an SEO and competitive advantage perspective, backlinks & site security matter.
Jose Han
Blog Article | 7 min read

Featured Case Studies

Zen with Copywriter Ben
Marketing

Would Your Customers Rather “Save Time” or “Make Money”? A (Zen) Copywriter’s Guide

Zen and the Art of Copywriting: "Saving Time" vs. "Making Money"
Ben Sack
Blog Article | 5 min read
Herculite Tent
Marketing

Increasing Herculite's Organic Traffic Through a keyword-Driven Content Strategy

Salted Stone helped Herculite build their technical marketing and content efforts.
Abby Thompson
Case Study | 5 min read
Dictionary.jpeg
Marketing

Marketing Terms Dictionary: Defining Lingo and Acronyms

Salted Stone's marketing terms dictionary
Andrew Siskind
Blog Article | 11 min read