Insights from Salted Stone

Websites Branding

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.
Melissa De Guzman
Websites

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.
Ben Sack
HubSpot

Do You Really Need HubSpot Operations Hub?

Get our take on who really needs these new features, like two-way data syncing, programmable workflow automation, data quality automation, and datasets.
Michael Peach
HubSpot

5 Marketing Benefits of High-Quality CRM Data

Your CRM data quality may be the key to solving your marketing challenges. What is a data management strategy, and how can it impact your campaigns?
Pedro Loeza
money
Marketing

Social Media Ads: Lessons Learned from Managing a $5M Media Budget

HubSpotter Josh Chang discusses paid Facebook ads, social algorithms, lead generation & testing paid ad audiences.
Abby Thompson
benszenden
Marketing

Zen & The Art of Copywriting: In Defense of the “Just Because” Touchpoint

Not every marketing message needs to have a call to action. What happens when you reach out "just because?" Our Zen Copywriter investigates.
Ben Sack
partnership
Marketing

Developing Relationships with Influencers in the B2B Space

Learn to identify B2B influencers, communicate with them, and build authentic partnerships.
Paige Sander
Groups
Marketing

Revamping Your Digital Content Marketing Strategy with Social Media

Social media marketing and advertising can revamp your digital content strategy by providing insights into what your audience wants and needs. What can you do to gain valuable knowledge about content that will connect?
Nicholas Brown
The Cloud
Marketing

The State of CRM Technology: Today & Tomorrow

CRM technologies change constantly. Check out our analysis of what's happening today, and where it's heading tomorrow.
Sam Siskind
linkedin ads
Marketing

LinkedIn: THE Social Network for B2B Advertising

The sharp decline of Facebook ad effectiveness has given way to the new B2B hero - LinkedIn.
Renee Smith
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Marketing

Backlink Profiles & Site Security: The SEO & Competitive Advantages

From an SEO and competitive advantage perspective, backlinks & site security matter.
Jose Han
Zen with Copywriter Ben
Marketing

Would Your Customers Rather “Save Time” or “Make Money”? A (Zen) Copywriter’s Guide

Zen and the Art of Copywriting: "Saving Time" vs. "Making Money"
Ben Sack
Herculite Tent
Marketing

Increasing Herculite's Organic Traffic Through a keyword-Driven Content Strategy

Salted Stone helped Herculite build their technical marketing and content efforts.
Abby Thompson

Featured Case Studies

Dictionary.jpeg
Marketing

Marketing Terms Dictionary: Defining Lingo and Acronyms

Salted Stone's marketing terms dictionary
Andrew Siskind
Marketing

The State of Content Distribution in 2017

Our team's take on the state of content distribution for 2017
Abby Thompson
Marketing

Four Traits Shaping the Marketing Agency of the Future

Marketing agencies, from behemoth to boutique, came together to discuss the future of the agency landscape
Aubrey Beck