Insights from Salted Stone

Websites

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.
Ben Sack
HubSpot

Do You Really Need HubSpot Operations Hub?

Get our take on who really needs these new features, like two-way data syncing, programmable workflow automation, data quality automation, and datasets.
Michael Peach
HubSpot

5 Marketing Benefits of High-Quality CRM Data

Your CRM data quality may be the key to solving your marketing challenges. What is a data management strategy, and how can it impact your campaigns?
Pedro Loeza
Marketing Strategy

Pivoting Fast and Earning New Leads in a Complex, Niche Industry

A strategic program with Salted Stone helped N-SIDE reach new leads in the complex energy industry in Europe.
Sabrina Roussel
Remote customer support (Source: AdobeStock)
Customer Success HubSpot

3 Ways to Create Delightful Customer Experiences with HubSpot & Intercom

On their own, Intercom and Hubspot are incredible customer delight tools. When their powers combine, your teams, leads, and customers will benefit in a big way.
Matthew Reed
Illustrator at work (source: Unsplash)
Design

4 Website Illustration Styles That Aren’t Corporate Memphis: Designer Explains

Line work, clean, textured, isometric. Here are four website illustration styles we love, and a process for choosing the one that suits your brand.
Sal Castrejon
Customer Success Business Growth

Rejuvenating PLAY’s HubSpot & Inbound Strategy

How Salted Stone deployed an end-to-end inbound marketing and sales strategy for FMCG innovation consultancy, PLAY.
Gabriel (Gabe) McCarthy
pexels-photo-842991
Sales

The Dos and Don'ts of Lead Nurturing Emails

Sales enablement content is designed to move leads down the funnel, from passive consumer to potential closed deal. Using nurture emails to move them along offers the chance to inform, entertain, and court your potential or existing customers.
Ben Sack
Marketing Strategy

Salted Stone’s Integrated Approach to Paid Media

Paid media is the highest-risk component of a digital marketing strategy, which makes it critical to choose the right paid media agency as your partner.
Meghan Rosales
Websites

Why You Really Need a Plan for Your Next Website Redesign

There are all kinds of reasons a website project can go sour, but the most common is trying to update a website without a strategic project plan.
Glenn Purcell
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Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.
Kaley Deneen
Pillar Page Ideation
Marketing

Content Strategy 101: Pillar Pages and Topic Clusters

Pillar pages can help you showcase organizational knowledge, experience, and thought leadership credentials while ranking more favorably in SERPs.
Hannah Johnson
Best CMS for SaaS Personalization
Websites

The Best CMS for SaaS is CRM-Powered

Rather than looking at your CMS and CRM as separate systems with separate purposes, consider what they could do if they joined forces to delight your audiences.
Daniel Kwok

Featured Case Studies

Marketing

Content Marketing for SaaS: What Actually Works

When there’s content around every corner, how can you stand out to potential customers and turn them into leads? Here are five tips for SaaS content marketing.
Hannah Johnson
Web analytics dashboard on laptop
Marketing

The One Huge Thing Most Brands Get Wrong About SEO

Avoid getting on Google's bad side. Drop the questionable SEO practices.
Ben Sack
Building Brand Awareness in a New Region
Marketing Strategy

Launching A New Service Offering and Building Brand Awareness in a New Region

Learn how a strategic program with Salted Stone helped DDC FPO launch a new service offering and build brand awareness in a new region.
Sabrina Roussel