Insights from Salted Stone

Customer Success HubSpot

How CharacterStrong Overcame Tech Debt with HubSpot’s Easy-to-Adopt Enterprise Tools

Kady White
| 4 min read
Customer Success

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.
Tony Eades
Case Study | 7 min read
Virtual feedback session (Source: Unsplash)
Customer Success

Giving Great Feedback to Your Agency Paves the Path to Success

We asked our production team for their top tips. Follow this advice, and you’ll maximize the ROI of your agency relationship and the success of your projects.
Tim Shepard
Blog Article | 5 min read
Remote customer support (Source: AdobeStock)
Customer Success HubSpot

3 Ways to Create Delightful Customer Experiences with HubSpot & Intercom

On their own, Intercom and Hubspot are incredible customer delight tools. When their powers combine, your teams, leads, and customers will benefit in a big way.
Matthew Reed
Blog Article | 4 min read
Customer Success Business Growth

Rejuvenating PLAY’s HubSpot & Inbound Strategy

How Salted Stone deployed an end-to-end inbound marketing and sales strategy for FMCG innovation consultancy, PLAY.
Gabriel (Gabe) McCarthy
Case Study | 8 min read
support articles
Customer Success

When it Comes to Customer Support Documentation, Empathy & Perspective Come First

Learning to identify and fix apathetic support documentation is key to building trust, retaining customers, and providing value.
Phil Dupertuis
Blog Article | 6 min read
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Customer Success

Rebranding Lessons From the Best & Worst Rebrands, Ever

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.
Tony Eades
Blog Article | 17 min read
Customer Success

21 Ways to Grow Your Business During a Recession, Broken out by Team.

We know a thing or two about driving growth when the economy is shrinking. Here are tips for execs, marketing, sales, and ops teams during this crisis.
Mike Skeehan
Blog Article | 4 min read
Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Case Study | 4 min read

Featured Case Studies

Customer Success Service Hub
Customer Success

HubSpot’s Service Hub & The Value of Customer Success

HubSpot released Service Hub in order to connect organizations with their existing user/client base, allow for smoother support services, and power customer success initiatives. We spoke to David Barron, Director of Service Hub, about the new platform and the ideological shift behind it.
Paige Sander
Blog Article | 6 min read
Buzzword
Customer Success

Customer Success: Buzzword Or Profit Center?

The old sales and marketing funnel has long overlooked "customer success" in order to prioritize lead generation and acquisition. But is it time to start focusing on support?
Phil Dupertuis
Blog Article | 8 min read
adult-bar-brainstorming-1015568
Customer Success

Value Shifts to Make For a Better Customer Success Plan

In order to improve customer service and scale effectively, your organization must be prepared for a few significant value shifts.
Talar Malakian
Blog Article | 6 min read