Insights from Salted Stone

Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Free Resource
Working Remotely, Team Collaboration

Working Better… From Home!

The way we work has shifted dramatically in the past few weeks. Businesses that have for years relied on working collaboratively in an office environment are being forced to move online with staff having to work from home; many of them for the first time.
Michael Peach
Blog Article | 6 min read
Going Digital, Business Sustainability, Business Growth

How to Humanise your AI According to Drift’s VP of Content

This is a pretty cool post and it's about something'
Tony Eades
| 28 min read

How to Keep Selling in a Crisis According to HubSpot’s Sales Director

This is a pretty cool post and it's about something'
Tony Eades
Business Sustainability

Business Intelligence: Why agile decision making is critical to business survival

Business Intelligence (BI) leverages software and services to take your businesses data and transform this into actionable insights that help to inform your strategic and tactical business decisions.
Michael Peach
| 7 min read
Business Support, Business Sustainability

Free Working From Home Checklist!

Working from home ... while a dream for some, it can be quite daunting for most. To help support you during this time, we have compiled two working from home checklists (one for employees and another for employers). Download now!
Tony Eades
Free Resource
Going Digital, Marketing Strategy

Facebook's COVID-19 Consumer Trends Revealed [Interview]

Facebook’s Group Industry Director, Paul McCrory shares with us how the platform is using new technologies to help keep people and businesses connected during COVID-19.
Tony Eades
Blog Article | 15 min read
Going Digital, Marketing Strategy

4 simple tricks to upgrade your website UX during the COVID-19 crisis

No matter where you are on your journey, great website UX is critical to effectively serving your customers’ needs and is a fundamental contributor to the success of your business. 
Mitra Aspandiar
| 5 min read
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Free HubSpot Portal Audit
Going Digital, Marketing Strategy

FREE HubSpot Portal Audit

The most successful inbound strategies leverage HubSpot as the engine for marketing and sales growth, however, very few know how to truly harness the platform’s power. If you happen to be one of those few, your strategic efforts may unintentionally fall flat. Take advantage of this opportunity to learn how to maximise your use of HubSpot...
Tony Eades
Free Resource
Marketing Strategy

Strategies for Maximising the Impact of Your CRM

Companies often invest in CRM platforms and expect the benefits to materialize without a utilization strategy in place. The key to making the most of a CRM is to treat it as a means to an end, one that enables strategic business execution, rather than an end in and of itself. Download this free presentation and start...
Tony Eades
Free Resource
Marketing Strategy

The DIY Buyer Persona Worksheet

Your DIY Buyer Persona Worksheet comes with a ready-to-use template which will enable you to action in-depth audience research, understand customer needs & goals, craft targeted messaging & content as well as align your cross-functional teams to better serve your customers...
Tony Eades
Free Resource

Featured Case Studies

Going Digital, Business Sustainability

Digital Strategy & Covid-19: How Agile Businesses Are Making It Work

It's time to pivot to new digital solutions which could save your businesses skin — or even help turn this into a business opportunity.
Tony Eades
Blog Article | 4 min read
Going Digital, Marketing Strategy

A Paid Media Deep Dive with Dave Levett at Murmur

Dave Levett, Director of multi-award winning paid ad agency Murmur on how to be effective with your paid media strategy during COVID-19
Tony Eades
Blog Article | 14 min read
Marketing Strategy

FREE Website SEO Audit

Whilst opportunities abound for customer acquisition in the online space, it’s simply not enough to launch a website then wait in the hope of being discovered. Regular assessment of your SEO strategy is critical to getting found by your audience via organic search. It’s time you stop neglecting SEO and uncover optimisations with impact!
Michael Peach
Free Resource