Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
dashboard
Business Strategy

What Is a Business Intelligence Dashboard & Do I Actually Need One?

Business Intelligence Dashboards (BIDs) help improve strategic decision making. Our introduction to BIDs includes definitions, examples, and instructions for getting started.
Andrew Levy
assessments
Business Strategy

Why You Need a Third-Party Audit to Assess Marketing and Sales

Why should you hire an outside agency to conduct a digital brand audit? Because if you don’t, you’ll miss the most important results.
Brandon Jones
li-cover
Business Strategy

How To Grow Your B2B Network With LinkedIn

It’s been estimated that of all the B2B leads generated across social media, 80% of them originate on LinkedIn. Marketers - ignore this network at your own risk!
Alex Baker
Business Strategy

Building Process in a Growth Phase: Why We Don’t Get Too Married to Process

Building and rolling out processes is a constant focus, but we don't get too married to our ideas
Aubrey Beck
Business Strategy

Why You're Better Off Outsourcing to a HubSpot Partner Agency than Hiring In-House

Should you outsource inbound marketing services to an agency?
Mike Skeehan
Inbound Marketing Agency
Business Strategy

Why We Became an Inbound Marketing Agency & You Should Too!

Managing Partner Mike lays out our decision to become an inbound agency through the lens of philosophy.
Mike Skeehan
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Business Strategy

7 Internet Marketing Tips for Small Business

7 ways to improve your marketing without burning a hole in your pocket.
Aubrey Beck
business objectives
Business Strategy

Building Websites That Contribute to Business Growth

Get creative in order to integrate business objectives into website design.
Mike Skeehan