Insights from Salted Stone's Digital Experts (13)

Marketing

Revamping Your Digital Content Marketing Strategy with Social Media

Social media marketing and advertising can revamp your digital content strategy by providing insights into what your audience wants and needs. What can you do to gain valuable knowledge about content that will connect?

Nicholas Brown

Blog Article | 7 min read

Design

Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line

Salted Stone worked with Barlean's to establish a fresh look for their premium product line

Phil Dupertuis

Case Study | 6 min read

Marketing

The State of CRM Technology: Today & Tomorrow

CRM technologies change constantly. Check out our analysis of what's happening today, and where it's heading tomorrow.

Sam Siskind

Blog Article | 8 min read

Marketing

LinkedIn: THE Social Network for B2B Advertising

The sharp decline of Facebook ad effectiveness has given way to the new B2B hero - LinkedIn.

Renee Smith

Blog Article | 5 min read

Business Strategy

The Four Steps to a Marketing Action Plan

Your marketing action plan should bring everything together.

Meika Birch-Davis

Blog Article | 4 min read

Marketing

Backlink Profiles & Site Security: The SEO & Competitive Advantages

From an SEO and competitive advantage perspective, backlinks & site security matter.

Jose Han

Blog Article | 7 min read

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Marketing

Would Your Customers Rather “Save Time” or “Make Money”? A (Zen) Copywriter’s Guide

Zen and the Art of Copywriting: "Saving Time" vs. "Making Money"

Ben Sack

Blog Article | 5 min read

Customer Success

Overcoming management inertia to align sales and marketing.

The case for Smarketing - the integration of sales and marketing efforts - is strong, but implementation of a new way of doing things is never simple, and organisational inertia is a common cause of failure.

Hannah Stack

Blog Article | 4 min read

Company & Culture

The State of Inbound in 2018: A Conversation with Mike Skeehan

Managing Partner Mike Skeehan talks Inbound Marketing in 2018

Abby Thompson

Blog Article | 8 min read

Featured Case Studies

How Great Place To Work Revamped Their Site Using HubSpot’s Latest Tools

Kaley Deneen

Case Study | 5 min read

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.

Ethan Ames

Case Study | 4 min read

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.

Melissa De Guzman

Case Study | 7 min read

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.

Ben Sack

Case Study | 7 min read

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.

Tony Eades

Case Study | 7 min read

Customer Success

How to get marketing ROI with Hubspot

Considering HubSpot’s average 2-year lead growth across all their customers is 5x higher than that of traditional outbound marketing, there is definitely a science to using HubSpot and a potential for increased ROI.