Insights from Salted Stone

HubSpot Partner

Salted Stone earns HubSpot CRM Implementation Accreditation

Brandon Jones
| 3 min read
HubSpot Website Migration

How Great Place To Work Revamped Their Site Using HubSpot’s Latest Tools

Kaley Deneen
Case Study | 5 min read
Business Growth HubSpot

How Bertram Yachts Adopted a Seaworthy Product Configurator With HubSpot

Salted Stone and Bertram worked together to create a Build and Price tool that enhanced the customer experience and simplified Bertram's internal operations.
Ethan Ames
Case Study | 4 min read
Websites Branding

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.
Melissa De Guzman
Case Study | 7 min read
Websites

Creating a Lightning-fast Modern Website with the Spirit of an Established Brand

Enterprise translation provider SimulTrans needed a website that was up to Google’s new standards but didn’t want to change what they loved about their existing brand.
Ben Sack
Case Study | 7 min read
pexels-photo-842991
Sales

The Dos and Don'ts of Lead Nurturing Emails

Sales enablement content is designed to move leads down the funnel, from passive consumer to potential closed deal. Using nurture emails to move them along offers the chance to inform, entertain, and court your potential or existing customers.
Ben Sack
Blog Article | 9 min read
Web analytics dashboard on laptop
Marketing

The One Huge Thing Most Brands Get Wrong About SEO

Avoid getting on Google's bad side. Drop the questionable SEO practices.
Ben Sack
Blog Article | 4 min read
HubSpot Payments Salted Stone
HubSpot Partner

HubSpot Payments Is Kind of a Big Deal

HubSpot Payments is an end-to-end payment solution built right into HubSpot CRM. What is it, how does it work, who’s it for, and who has access?
Ben Sack
| 5 min read
man-791049_1920
Marketing

The 4 Types of Business Blogs (with Examples)

Different blog strategies lead to different outcomes, so we've broken things down. Which type of blog is right for your goals?
Ben Sack
Blog Article | 5 min read
Personalizing Emails
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Blog Article | 5 min read
Definitely not spam

Sign up for our newsletter

Don't worry - we only average, like, two emojis per subject line.

benszenden
Marketing

Is There Such a Thing as Honest Digital Marketing? A Zen Perspective

Explicit honesty is a new trend in digital marketing. But is there a difference between telling the truth and being honest?
Ben Sack
Blog Article | 6 min read
Navigation
Websites

3 Marketing Best Practices to Ignore When Developing Your Website’s Navigation

When it comes to designing website navigation, popular conventions may not be best to follow. We break down three best practices and identify ways of properly structuring your nav.
Ben Sack
Blog Article | 9 min read
benszenden
Marketing

Zen & The Art of Copywriting: In Defense of the “Just Because” Touchpoint

Not every marketing message needs to have a call to action. What happens when you reach out "just because?" Our Zen Copywriter investigates.
Ben Sack
Blog Article | 6 min read

Featured Case Studies

Zen with Copywriter Ben
Marketing

Would Your Customers Rather “Save Time” or “Make Money”? A (Zen) Copywriter’s Guide

Zen and the Art of Copywriting: "Saving Time" vs. "Making Money"
Ben Sack
Blog Article | 5 min read