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Marketing Strategy

Strategies for Maximising the Impact of Your CRM

Tony Eades

Companies often invest in CRM platforms and expect the benefits to materialize without a utilization strategy in place. The key to making the most of a CRM is to treat it as a means to an end, one that enables strategic business execution, rather than an end in and of itself. Download this free presentation and start...

  • Identifying your CRM needs
  • Acquiring organizational buy-in
  • Devising your strategy
  • Selecting a software
  • Organizing implementation processes, timelines, & training
  • Collecting & analyzing KPI data
... and more!

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