Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Customer Success

21 Ways to Grow Your Business During a Recession, Broken out by Team.

We know a thing or two about driving growth when the economy is shrinking. Here are tips for execs, marketing, sales, and ops teams during this crisis.
Mike Skeehan
mikeBrian
Marketing

Conversational Marketing & Bot Theory: A Video Interview with HubSpot's Brian Bagdasarian

CEO Mike Skeehan interviews HubSpot's Head of Conversational Growth Strategy, Brian Bagdasarian, to discuss chatbot theory and use cases for marketers.
Mike Skeehan
Company & Culture

Closing thoughts on 2016

We've come a long way in the past year. Cheers to new hires, new clients and lots and lots of growth.
Mike Skeehan
Properties
Websites

Using HubSpot’s Transactional Email Add-on and Single-Send API to Power Maxim Properties

How Salted Stone integrated a LAMP stack website with HubSpot and the Transactional Email Add-on via API to Satisfy Technical Requirements
Mike Skeehan
Marketing

Content Saturation and Distribution Challenges Facing Inbound Marketers

With inbound marketing growing in popularity, it is getting harder and harder to distinguish between quality content marketing and others trying to game the system.
Mike Skeehan
Marketing

Achieving Consistent Inbound Marketing Success Stories

Lessons from an agency owner. Three primary factors required to notch inbound marketing success.
Mike Skeehan
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SAINT MOTEL
Video

Salted Stone Creates the Saint Motel 'MOVE' 360 VR Music Video

Salted Stone creates kick ass 360 degree VR music video for Saint Motel's song MOVE
Mike Skeehan
Screen Shot 2018-10-12 at 2.21.43 PM
Marketing

Salted Stone Helps Sunworks Achieve a 300% Increase In Lead Volume

Salted Stone helps residential solar provider Sunworks achieve a 300% increase in lead volume, an 283% increase in website traffic, and a 160% increase in organic traffic.
Mike Skeehan
Websites

Website Design + Content Offers Boost Visit-to-Contact Ratio by 154% for CA's Leading Remediation Company

Brand strategy and web design/development case study featuring Alliance Environmental Group
Mike Skeehan

Featured Case Studies

Business Strategy

Why You're Better Off Outsourcing to a HubSpot Partner Agency than Hiring In-House

Should you outsource inbound marketing services to an agency?
Mike Skeehan
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Marketing

An Inbound Marketing Love Story: Purchase Green + Salted Stone

Salted Stone's content-driven inbound marketing engagement for Purchase Green yields 174% bump in site conversions, 219% increase in site visit-to-contact rate.
Mike Skeehan
websites
Websites

HubSpot versus WordPress: Where Should I Build My Website?

Should you build your website in Wordpress or HubSpot?
Mike Skeehan