Insights from Salted Stone

HubSpot Manufacturing & Industrial Websites + CMS

How ODL Powered Their Extensive Product Library with HubSpot’s Content Tools

Kady White
Case Study | 5 min read
Branding & Creative Artificial Intelligence

Generative AI Design and Credibility: Navigating Brand Trust Challenges

Andrew Siskind
| 5 min read
HubSpot

Salted Stone Earns 3 HubSpot Accreditations: A Testament to Excellence

Kady White
| 4 min read
Websites + CMS

The Hidden Risks of Relying on WordPress for Business Websites

Brandon Jones
| 6 min read
HubSpot Sales & CRM Artificial Intelligence

How Outsourced Optimized Lead Management From Inquiry to Reporting

Mike Marques
| 4 min read
Sales & CRM

Why You’re Not Getting the ROI You Expected from Marketo (And What to Do Next)

Alden Dale
| 7 min read
HubSpot Case Study Sales & CRM Professional Services

Building Complex Workarounds for HubSpot’s Lead Scoring Tool

Keisha Hester
| 2 min read
HubSpot Case Study Education & Training Sales & CRM

Streamlining Student Lifecycle Management with HubSpot

Alden Dale
| 3 min read
Data Hygiene is The Key to Unlocking the Full Power of New HubSpot AI Tools
Sales & CRM Integrations & Systems Artificial Intelligence

Data Hygiene, and Why It Matters When Using HubSpot's Deep Research Connector

Kady White
| 5 min read
A promotional graphic for HubSpot’s Custom Objects Build competition entries, featuring three individuals' headshots and a logo for Brugal.
HubSpot Sales & CRM Agriculture, Food & Beverage

Supporting Brugal with HubSpot CRM for the Promoción Baseball Brugal Campaign

Kaley Deneen
Case Study | 3 min read
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HubSpot Sales & CRM Professional Services

Boosting Deals Won with Custom HubSpot Pipeline Management

Mike Marques
Case Study | 5 min read
Sales & CRM Marketing & Advertising

How AI Amplifies Productivity for Sales, Marketing, & Service (with Tools)

If you want to learn the ropes, let us be your guide. After reading this article, you will understand how AI is reshaping marketing, sales, and service, why it is beneficial, and the best AI tools to try.
Tony Eades
Blog Article | 11 min read
HubSpot Sales & CRM

How Sales Hub From HubSpot is Closing the Connection Gap

A gap is growing between how reps sell and what prospects expect. Learn why you need sales software that drives connection and see the best Sales Hub features.
Tony Eades
Blog Article | 7 min read

Featured Case Studies

pexels-photo-842991
Sales & CRM

The Dos and Don'ts of Lead Nurturing Emails

Sales enablement content is designed to move leads down the funnel, from passive consumer to potential closed deal. Using nurture emails to move them along offers the chance to inform, entertain, and court your potential or existing customers.
Ben Sack
Blog Article | 9 min read
Business Intel Dashboard
Sales & CRM

Improving Sales Close Rates -- Where Should You Start?

Improving sales requires full pipeline optimization, up-to-date technology, and customer empowerment… what is your team's strategy for closing more deals?
Paige Sander
Blog Article | 7 min read
deal stages
Sales & CRM

Business Intelligence Dashboards: Growth Engine KPIs to Track

Which metrics are you tracking (across sales, marketing, support, and customer success departments) in your Business Intelligence Dashboard? We break down a few of our most commonly requested KPIs.
Talar Malakian
Blog Article | 8 min read