Insights from Salted Stone

HubSpot Manufacturing & Industrial Websites + CMS

How ODL Powered Their Extensive Product Library with HubSpot’s Content Tools

Kady White
Case Study | 5 min read
Branding & Creative Artificial Intelligence

Generative AI Design and Credibility: Navigating Brand Trust Challenges

Andrew Siskind
| 5 min read
HubSpot

Salted Stone Earns 3 HubSpot Accreditations: A Testament to Excellence

Kady White
| 4 min read
Websites + CMS

The Hidden Risks of Relying on WordPress for Business Websites

Brandon Jones
| 6 min read
Conversion-centered design is an art and a science
Branding & Creative

Designing for Impact: Key Principles for Conversion-Centered Design

Leslie McMullin
| 3 min read
Old and new sneakers
Branding & Creative

The Secret to Enterprise Brand Refreshes with Positive ROI

A lightly refreshed brand tactically applied to your most visible assets can provide many of the benefits of a full refresh without sacrificing the usability of older assets.
Leslie McMullin
Blog Article | 5 min read
An AI-generated image of an orange highway ascending into snowy mountains
Branding & Creative Artificial Intelligence

Generative AI Design and Credibility: Navigating Brand Trust Challenges

Andrew Siskind
| 5 min read
Golf Community
Branding & Creative Luxury Goods Consumer Services & Retail Websites + CMS

Creating 4 Fresh Websites for a Long-Standing Golf Community

For the Northern California Golf Association (NCGA), a set of new websites were just what they needed to get on the green.
Andrew Siskind
Case Study | 5 min read
Branding & Creative HubSpot Education & Training

Delivering an Interactive FMCG
E-Learning Experience on HubLMS

Gabriel (Gabe) McCarthy
Case Study | 5 min read
Branding & Creative Professional Services Websites + CMS

Developing a New Brand Identity & Website to Enable an Era of Growth

ServiceNow provider Thirdera needed a fresh brand identity and website that would support current needs and set the stage for exponential growth.
Melissa De Guzman
Case Study | 7 min read
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Brand identity and visual identity: What’s the difference?
Branding & Creative

Brand Identity and Visual Identity: What’s the Difference?

Your company’s visual identity is a set of cohesive design elements and guidelines. Brand identity is a broader term that includes, but is not limited to, visuals.
Melissa De Guzman
Blog Article | 5 min read
Illustrator at work (source: Unsplash)
Branding & Creative

4 Website Illustration Styles That Aren’t Corporate Memphis: Designer Explains

Line work, clean, textured, isometric. Here are four website illustration styles we love, and a process for choosing the one that suits your brand.
Sal Castrejon
Blog Article | 6 min read
photo-1565870100382-f0a510db3cd1
Branding & Creative

An Introduction to Emotional Marketing

Think that consumers are the only ones making buying decisions based on emotions? Think again.
Hannah Johnson
Blog Article | 3 min read

Featured Case Studies

Screen Shot 2018-08-03 at 2.13.53 PM
Branding & Creative

The Art of the Explainer Video

Video marketing giant Wistia & digital agency Salted Stone tackle all things explainer video: from production (length, format, style, script writing, and audio) to placement, analysis, and marketing!
Abby Thompson
Content Offer
GettyImages-1095504764
Branding & Creative Strategy & Consulting

Beyond Demographics: Building a Buyer Persona to Understand Your Customer

An often-overlooked key to marketing success is your buyer persona.
Tony Eades
Blog Article | 3 min read
set
Branding & Creative

Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line

Salted Stone worked with Barlean's to establish a fresh look for their premium product line
Phil Dupertuis
Case Study | 6 min read