Insights from Salted Stone

Marketing

AI and the Future of Marketing: A Digital Agency Weighs In

Melanie Phelps Cevik
Blog Article | 4 min read
Marketing Sales

How AI Amplifies Productivity for Sales, Marketing, & Service (with Tools)

If you want to learn the ropes, let us be your guide. After reading this article, you will understand how AI is reshaping marketing, sales, and service, why it is beneficial, and the best AI tools to try.
Tony Eades
Blog Article | 11 min read
a person viewing a website on a laptop
Websites Marketing

More Than a Fresh Coat of Paint: The Value of S2's Approach to Websites

New HubSpot record page features make the CRM more customizable and easier to configure than ever, a major win for enterprise businesses.
Andrew Siskind
Blog Article | 4 min read
Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.
Kaley Deneen
Blog Article | 6 min read
Pillar Page Ideation
Marketing

Content Strategy 101: Pillar Pages and Topic Clusters

Pillar pages can help you showcase organizational knowledge, experience, and thought leadership credentials while ranking more favorably in SERPs.
Hannah Johnson
Blog Article | 4 min read
Marketing

Content Marketing for SaaS: What Actually Works

When there’s content around every corner, how can you stand out to potential customers and turn them into leads? Here are five tips for SaaS content marketing.
Hannah Johnson
Blog Article | 5 min read
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Web analytics dashboard on laptop
Marketing

The One Huge Thing Most Brands Get Wrong About SEO

Avoid getting on Google's bad side. Drop the questionable SEO practices.
Ben Sack
Blog Article | 4 min read
Chatbot
Marketing

Intro to Conversational Marketing with Chatbots

In digital marketing, it’s important to balance efficiency with a personal touch. Conversational marketing tools can help you achieve that balance.
Michael Peach
Blog Article | 4 min read
Marketing Business Strategy Business Support

Why thought leadership is more important than ever on LinkedIn

This is a pretty cool post and it's about something'
Tony Eades
| 3 min read

Featured Case Studies

Marketing

10 Things to Consider When Evaluating a Marketing Platform eBook

Salted Stone's Inbound Marketing Strategy Template Pack comes with four ready-to-use templates. Build your buyer personas, instate CRM lead scoring, organize a content-based inbound campaign, and ensure your site is search engine optimized.
Tony Eades
Content Offer
Marketing team working together
Marketing

If You're Not Using Automation, You're Not Really Using Your CRM

When used correctly, CRMs can help you save time, simplify sales and marketing workflows, and boost efficiency.
Anshul Bagdiya
Blog Article
Marketing

How Small Marketing Teams Outperform Big Ones

We’ve worked with hundreds of marketing teams, and know for a fact that a few people — even one person — can outperform massive marketing departments by strategically using marketing automation tools (MATs).
Steve Ambuul
Blog Article