Insights from Salted Stone

Conversion-centered design is an art and a science
Design

Designing for Impact: Key Principles for Conversion-Centered Design

Leslie McMullin
| 3 min read
Old and new sneakers
Branding

The Secret to Enterprise Brand Refreshes with Positive ROI

A lightly refreshed brand tactically applied to your most visible assets can provide many of the benefits of a full refresh without sacrificing the usability of older assets.
Leslie McMullin
Blog Article | 5 min read