According to some estimates, by the year 2020, customers will manage 85% of their relationships without talking to a live person. The shift away from hard selling has already happened and the companies that instead, focus their efforts on providing helpful solutions are the ones winning sales.
This is what inbound marketing is all about. Inbound marketing is the process of attracting leads to your product or service by publishing and promoting helpful or entertaining content in the channels where your customers spend time.
Salted Stone’s inbound marketing strategy begins with an in-depth discovery to determine exactly what challenges and concerns your potential buyers are looking to solve.
Based on this discovery process, we create content that helps guide your potential customers through the various stages of the buyer’s journey with helpful content that's educational in nature.
By publishing this content throughout your online ecosystem—website, blog, social media channels, etc.—we're able to position your company as the go-to solution for potential buyers.