Unified Site Architecture for Merged 4G RPM Hardware and CCM Software Platforms
A private-equity-backed healthcare merger required unifying 4G-cellular RPM hardware and clinical CCM software online.
We developed a 15-template website roadmap on HubSpot Enterprise to support native EHR integration. This modular architecture prevented service cannibalization and satisfied enterprise procurement needs while meeting a rigid 14-day MVP deadline.
Executive Summary
Context
A private equity firm needed one brand and one technical architecture for three merged portfolio companies.
Reconciling a physical 4G RPM device ecosystem with clinical CCM software meant routing all data through a proprietary integration layer into provider EHRs.
What We Built
A technical website roadmap encompassing 15 templates and a unified identity system, executed in a two-phase rollout to prioritize a 14-day MVP launch.
Tech Stack
- HubSpot Sales & Content Hub Enterprise
- Proprietary clinical data platform
- 4G-Cellular RPM Hardware
- Native EHR Integration Layer
Not a fit if the organization cannot make final brand and content decisions within a compressed two-week window; the roadmap here depended on a phased rollout that started publishing before every template or the final logo was finished. It also assumes multiple previously separate product lines, such as hardware and software divisions, that need one site without collapsing their distinct compliance and technical documentation needs into a single template.
The Challenge
The simultaneous merger of three legacy entities put physical product logistics and software service delivery on a collision course. One entity specialized in shipping 4G-enabled diagnostic hardware that operates independently of patient Wi-Fi, while the other managed software-based chronic care coordination. The new site had to keep those service lines from cannibalizing each other while meeting the distinct procurement needs of large health systems and small clinics. Legacy brand loyalty on both sides made that harder: the site hierarchy had to signal a unified future without making existing users feel abandoned, all under an aggressive 14-day deadline for the initial public presence.
Our Approach
We ran a high-velocity sprint to deploy an MVP landing page within the first two weeks, establishing a beachhead for the new brand. Workshops mapped the data flow of the client's clinical platform so the site’s UX mirrored the clinician workflow of pushing hardware data directly into a patient’s EHR. We divided the 15-template roadmap into two phases: the first focused on core RPM and CCM service nodes and a technical device index, while the second expanded into deep-funnel content and persona-specific resources. The brand work ran in the same order: moodboards, then style tiles for type, buttons and form styles, and the logo last. Templates were built on the approved style tiles while executives were still choosing the logo, so the identity never held up the build.
This engagement is part of our customization + optimization work for healthcare & wellness organisations.
Impact
14-Day MVP Launch
Three Product Lines, One 15-Template Roadmap
Segmented Healthcare Navigation
A site hierarchy serves four distinct healthcare segments. Enterprise health systems and small specialist practices get separate conversion pathways.
HubSpot Data Continuity
Structured the site’s technical nodes to reflect the clinical platform's native connectivity, signaling to IT directors that the system eliminates third-party portal friction.
Three legacy entities were merging, and the first public presence was due in 14 days. Now an MVP landing page ships in the first two weeks. The 15-template roadmap runs in two phases, with core RPM and CCM service nodes and a device index first, then deep-funnel and persona content. That lets the identity team finish the logo and style tiles while the sitemap is built.
FAQ
The roadmap includes dedicated templates for health systems that focus specifically on readmission reduction metrics and EHR interoperability. Technical readers can find compliance and integration data without wading through small-practice marketing content.
In a PE-backed merger, time-to-market is the primary constraint, so the first stage covers only the essential templates needed for an immediate unified presence. The second stage then adds the deeper technical documentation that long-term clinical and persona-focused marketing needs.
