In order to establish the best possible content marketing and distribution plan we put together a Strategic Buyers’ Insight report that involves conducting in-depth interviews with 3-4 of your customers or potential customers. This information helps us establish the buyer insights we need to create the content necessary successfully engage these personas.
What made the problem or need become an urgent priority for the buyer?
What are the buyer’s expectations for success?
What barriers prevented this buyer from choosing your company?
What process would make it easy for this buyer to choose your company?
What criteria did this buyer use to compare options?