Success Driven

Websites

Successful websites don’t just happen.

Research, planning and strategy are the foundation for building a successful website that will resonate with, engage, and ultimately, convert visitors into leads. This is where we come in.

Success driven websites come in two different varieties

Growth Driven

Traditional

OUR FOUR-STEP PROCESS IS COMPRISED OF

1

Buyer’s Journey Report

The Buyer’s Journey Report is the foundation for creating a website that will reflect what your web visitors need to see to begin engaging with your company. This report helps identify and establish the optimal user experience (UX) for the web visitor.
2

Strategic Buyer’s Insight Report

Our Strategic Buyer’s Insight Report incorporates the Buyer Persona Institute’s 5 Rings of Buying Insight™ as well as industry and competitive analysis along with website analytics to formulate a strategy that is optimal for generating inbound leads and conversions.

Since the report also identifies client pain points, concerns, and interests, it helps provide the foundation for your web copy and content marketing program. This report also provides insights on how best to share your content with your potential customers.

Deliverables

STRATEGIC BUYER’S INSIGHT REPORT  /  INDUSTRY ANALYSIS  /  COMPETITIVE ANALYSIS  /  WEBSITE ANALYTICS
3

Production

The Buyer’s Journey Report and the Strategic Buyer’s Insight Report form the science behind creating an optimized website. They provide the qualitative and quantitative information that enable our team to create a site that will be fully optimized for UX, SEO, inbound marketing, and conversions.

Deliverables

INFORMATION ARCHITECTURE  /  SITE MAP  /  WIREFRAME  /  EDITED COPY*  /  DESIGN  /  DEVELOPMENT  /  SEO OPTIMIZATION
4

Post-Production Enhancement

We use the best analytics and information available to ensure your website is optimized to attract and convert your desired personas.  However, it's important to understand that watching how your visitors interact with your site post-production is the most effective way for us to make iterative adjustments over time that increase engagement and conversions. This stage involves a six-month analysis and review process that starts once your new site goes live.

Growth Driven Websites

The Growth Driven design website approach shortens the time and the upfront cost required to launch your new site. This approach involves focusing on the 20% of the website that will make the most immediate impact and launching as quickly as possible.

This approach allows you to save time and resources so that instead of investing a larger one-time fee for your website, you’ll make smaller payments over the course of the year as your website is gradually expanded and enhanced.

Once the initial website is launched, expansion is prioritized in order to focus on those areas that will generate the most impact through boosting conversions, improving user experience, personalizing for buyer personas, and building marketing assets.  

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“To do Growth Driven Design right, you need an expert team to lead you through the journey, understand the behavior of your audience and know how and where to make impactful improvements. I've had the pleasure of working with the Salted Stone team on a number of projects where they truly showed their expertise in Growth Driven Design and produced amazing results. If you want a peak-performing website, I'd recommend chatting with them.”
Luke Summerfield
Program Manager, Hubspot Agency Growth Team

Traditional Website Designs

For many well-established businesses, using the Growth Driven Design process is not viable. The size and complexity of the website, or the maturity of the company, dictate that a traditional website design methodology be implemented.

Our team of strategists, designers and developers are expert in creating responsive sites—using WordPress or HubSpot—that are specifically optimized to capture qualified leads and nurture them into customers.

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HubSpot Content
 Optimization System

The HubSpot Content Optimization System (COS) is more than just a CMS—it’s a comprehensive marketing machine that’s fully optimized for smartphones, tablets and desktop devices.

With the HubSpot COS, you can display relevant, personalized content for your buyers as they move through your pipeline, regardless of what device they are using.

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