Scaling Sales Outreach with HubSpot’s Prospecting Agent

Ashling, a leader in intelligent automation, needed to optimize their lead flow process but faced a critical roadblock: limited sales bandwidth.

To resolve this, Salted Stone configured and deployed HubSpot’s Prospecting Agent to assist their sales team. This strategic implementation reduced manual effort, generated highly personalized emails, and increased targeted sales outreach by up to 400%, effectively turning passive pipelines into active sales conversations.

The challenge

As we worked on an initiative to refresh Ashling’s lead flow process, we uncovered a significant bottleneck impeding their overall growth.

The Ashling sales team didn’t have enough bandwidth to conduct the deep research necessary for creating timely, effective outreach emails — and therefore couldn’t connect with leads quickly enough.

Without the time to investigate prospects properly, engaging new leads and reviving dormant contacts was an overwhelming task. The team needed a reliable way to accelerate their outreach timeline without sacrificing the quality, accuracy, or relevance of their messaging.

The solution

Salted Stone initially launched the Ashling Prospecting Agent as a proof of concept, enrolling contacts manually to the agent from a segment of highly qualified, near-ICP contacts who were not yet involved in any sales conversations.

Once there was sufficient proof that the emails were well-researched and targeted, the Ashling team decided to roll it out wider, enrolling all ICP leads (whether dormant or new) in the Agent to generate ready-to-use emails for their sales team to approve, increasing targeted outreach by as much as 400%.

Example of the Ashling Prospecting Agent working inside HubSpot to research accounts, determine qualification, and draft personalized outreach for Ashling team approval.

This approach highlights the power of HubSpot's AI-driven tools to streamline time-consuming processes while ensuring that human expertise remains central. By keeping the sales team in the loop to review outputs and adjust them if needed, Ashling maintained a high standard of personalized communication.

The results

The expanded rollout delivered immediate, quantifiable outcomes for Ashling’s sales operations. By leveraging the Prospecting Agent, we achieved:

• Increase in targeted outreach — Targeted sales outreach volume increased by up to 400%.
• Higher engagement — The team saw a significant increase in the total number of contacts actively engaged in sales conversations.
• Rapid deployment — Highly targeted messaging was drafted in minutes. This messaging relied on deep research that would otherwise have been skipped entirely due to time constraints.
• Pipeline revival — The automated process successfully revived dormant pipelines, elevating communications from passive to active.

Ashling now has a streamlined, active pipeline ready to engage prospects and drive continuous growth.

Ready to scale your sales outreach and revive your dormant pipeline? Contact us today to learn how we can optimize your lead flow process.