Insights from Salted Stone

Marketing Strategy

Get the Most Out of Your Buyer Personas

Building buyer personas is more than just an academic exercise. Here’s how to create actionable buyer personas that are useful for everyone on your team.
Tony Eades
Blog Article | 5 min read
Marketing Strategy

Salted Stone’s Integrated Approach to Paid Media

Paid media is the highest-risk component of a digital marketing strategy, which makes it critical to choose the right paid media agency as your partner.
Meghan Rosales
| 4 min read