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Insights from Salted Stone
HubSpot Payments Is Kind of a Big Deal
HubSpot Payments is an end-to-end payment solution built right into HubSpot CRM. What is it, how does it work, who’s it for, and who has access?
| 5 min read
Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study
Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Case Study | 4 min read
ABM: Where Marketing & Sales Can Collaborate (or Collide)
ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.
Blog Article | 8 min read
You’ve Been Lied to About Personalized Email Marketing
Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Blog Article | 5 min read
Branding Business Strategy
Beyond Demographics: Building a Buyer Persona to Understand Your Customer
An often-overlooked key to marketing success is your buyer persona.
Blog Article | 3 min read
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