Technical Considerations for Moving from Marketo to HubSpot

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HOSTED BY

Alden Dale

Director of Solutions
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Alden Dale, Director of Solutions at Salted Stone, spent years architecting complex campaigns in Marketo. Today, he helps growing organizations engineer seamless, scalable migrations to HubSpot.

In this live technical session, Alden will guide you through the process of transitioning your tech stack from Marketo to HubSpot, protecting your data integrity, and setting a foundation for long-term impact.

Be sure to bring your specific architecture and integration questions for the live Q&A segment!

So you’re ready to leave Marketo. Now what?

Join us for this live session to explore key considerations for:
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Data migration

2

Automation translation and rebuilds

3

Governance and architecture

4

Risk mitigation and phased approaches

Let’s dive past the high-level benefits of HubSpot and get straight into the mechanics of a successful migration. How do you translate intricate Marketo Smart Campaigns into HubSpot workflows? What happens to your historical data?

You’ll leave with a clear understanding of how to plan your Marketo-to-HubSpot migration — and the confidence you need to take the next step.

 Not sure if you’re ready to make the switch?

Why a Marketo Veteran now champions HubSpot

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Wednesday, may 20, 2026 – 10:00 Am PT

If you’re still evaluating whether your operational frustrations are structural or fixable, our first session covers the strategic business case for migrating. Learn how to assess your current setup and identify warning signs that Marketo could be holding you back.

Marketo has treated you well,
but you’re ready to do better

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Marketo’s automation capabilities were groundbreaking... 6+ years ago.
Outdated automation forces inefficient workarounds for basic tasks.
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HubSpot consistently redefines what’s possible with automation.
Dynamic triggers, advanced segmentation, and more evolve with your strategies.
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Marketo is a single-channel landscape.
The need to manage multiple external platforms creates data silos and limits cross-channel insights.
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HubSpot is designed for
multi-channel campaigns.
Unified tools enable seamless, data-driven
multi-channel campaigns.
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Marketo’s ABM capabilities
are unsophisticated.
Without support for multi-channel ABM strategies, you miss out on opportunities.
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HubSpot offers unmatched versatility for ABM.
You get stronger data relationships with clear, visual representations across accounts
and contacts.
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Marketo’s reporting can’t go beyond the basics.
Limited reporting means you’re reliant on disconnected tools for comprehensive analysis.
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HubSpot deliversactionable insights.
Integrated reporting provides instant,
actionable metrics for data-driven decisions.
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Plan your migration with confidence

live Webinar + q&a
Technical Considerations for Moving from Marketo to HubSpot
wednesday, June 3, 2026
10:00 am pt
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Get the technical insights you need to move your marketing operations forward with HubSpot.

Fill out the form to register for the live session

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