Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Facebook
Marketing

Should You Be Advertising on Facebook? Does it Even Work?

It may be the world's largest social network, but should you be advertising on Facebook? How does it compare to Google?
Aubrey Beck
SEO - linkbuilding
Marketing

Content's Been Crowned King of the SEO World, What Now?

Keeping up with content in the ever-changing world of SEO is key.
Aubrey Beck
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Marketing

Penguin 3.0 is Coming: Penguin-Proofing Your SEO Strategy

A list of measures to take to Penguin-proof your site
Aubrey Beck
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Marketing

Social Media Smashed the CB Radio - 4 Ways to Get Customers Talking

Four ways to invite customers into a conversation with your brand via social networks.
Aubrey Beck
Marketing

Inbound Marketing in 8 Steps

How to establish a seamless connection between all your web properties
Aubrey Beck
thanksgiving
Marketing

3 Twitter Lessons from a Thanksgiving Joke Tweet Series

A Thanksgiving Twitter joke bombs and a colleague loses followers. What can we learn?
Aubrey Beck
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Marketing

Go with the Flow: Creating a Natural Marketing Cycle Experience on Your Site

Creating a marketing cycle experience on your website presents a debate: data versus emotion. Learn more about the "go with the flow" approach.
Aubrey Beck
Text Messaging
Marketing

Sending Free Text Messages with PHP

With PHP, it's possible to send totally free text messages.
Stephen Yager
rawpixel-579221-unsplash
Marketing

The Proof is in the Metrics

Using data to confirm and validate (or discredit) web design choices
Mike Skeehan

Featured Case Studies

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Marketing

Tangible Value of Landing Page Optimization

Increase conversion rates with landing page optimization.
Mike Skeehan
ecommerce
Marketing

Managing E-commerce CPC Programs: Analytics & Bid Management

Leveraging web analytics data is vital when it comes to managing e-commerce CPC programs. But are you paying attention to additional metrics?
Mike Skeehan