Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Case Study | 4 min read
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Blog Article | 2 min read
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Blog Article | 3 min read
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Blog Article | 5 min read
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Marketing

3 Approaches for Personalizing Content on Your Website

How to personalize your website messaging with dynamically shifting content
Aubrey Beck
Blog Article | 3 min read
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Marketing

5 Motivational Tips for the Discouraged Inbound Marketing Newbie

Hard lessons learned along the path to becoming inbound marketing pros
Mike Skeehan
Blog Article | 3 min read
expertise
Marketing

Create a Captivating B2B Content Marketing Strategy

Crafting and distributing B2B content that converts can be tough. Incorporate these 4 tips into your strategy for better results.
Aubrey Beck
Blog Article | 5 min read
desert
Marketing

Four Content Marketing Truths Discovered at Burning Man 2014

Applying lessons from the desert to the world of content marketing
Aubrey Beck
Blog Article | 5 min read
tools
Marketing

The Art of Conversion: 5 Free Conversion Tools for Marketing Professionals

Conversion rate success comes down to relatively small, incremental gains and continuous adaptation.
Aubrey Beck
Blog Article | 3 min read
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Marketing

6 Common Mistakes Found in Content Marketing Strategies

Forgetting to tie back to a CTA and other common content marketing mistakes
Aubrey Beck
Blog Article | 6 min read
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Marketing

The 'Golden Circle' Is the Key to Inspiring Marketing

Start with the "why" to create inspiring marketing.
Aubrey Beck
Blog Article | 3 min read
SEOpenalty
Marketing

Why Rap Genius Got on Google's Bad Side with its SEO Tactics

Google rolls out new SEO rules. Are you on the naughty list?
Aubrey Beck
Blog Article | 4 min read
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Marketing

4 Ways Your Website Can Get Into SEO Trouble with Google

Avoid getting on Google's bad side. Drop the questionable SEO practices.
Aubrey Beck
Blog Article | 3 min read

Featured Case Studies

Panda
Marketing

Panda-monium: 5 Tips for Thriving in the Face of Panda 4.0 Update

The Great Panda Panic: 5 tips for thriving in the face of Google's Panda 4.0 update.
Aubrey Beck
Blog Article | 3 min read
agile
Marketing

3 Must-Have Traits to Thrive in an Agile Marketing Environment

How are incorporating adaptability in your approach to marketing?
Aubrey Beck
Blog Article | 3 min read
tools
Marketing

5 Common Inbound Marketing Mistakes & How To Fix Them

Implementing an inbound marketing strategy can be very complicated. Avoid these 5 mistakes and reap your rewards!
Aubrey Beck
Blog Article | 4 min read