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Insights from Salted Stone
Customer Success
Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study
Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Case Study | 4 min read
Company & Culture
Hello, Dublin: Salted Stone has Set Up Shop Across the Pond
We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Blog Article | 2 min read
Company & Culture
Salted Stone’s Hottest Takes from INBOUND ‘19
We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Blog Article | 3 min read
Marketing
You’ve Been Lied to About Personalized Email Marketing
Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Blog Article | 5 min read
Marketing
3 Approaches for Personalizing Content on Your Website
How to personalize your website messaging with dynamically shifting content
Aubrey Beck
Blog Article | 3 min read
Marketing
5 Motivational Tips for the Discouraged Inbound Marketing Newbie
Hard lessons learned along the path to becoming inbound marketing pros
Mike Skeehan
Blog Article | 3 min read
Marketing
Create a Captivating B2B Content Marketing Strategy
Crafting and distributing B2B content that converts can be tough. Incorporate these 4 tips into your strategy for better results.
Aubrey Beck
Blog Article | 5 min read
Marketing
Four Content Marketing Truths Discovered at Burning Man 2014
Applying lessons from the desert to the world of content marketing
Aubrey Beck
Blog Article | 5 min read
Marketing
The Art of Conversion: 5 Free Conversion Tools for Marketing Professionals
Conversion rate success comes down to relatively small, incremental gains and continuous adaptation.
Aubrey Beck
Blog Article | 3 min read
Marketing
6 Common Mistakes Found in Content Marketing Strategies
Forgetting to tie back to a CTA and other common content marketing mistakes
Aubrey Beck
Blog Article | 6 min read
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Marketing
The 'Golden Circle' Is the Key to Inspiring Marketing
Start with the "why" to create inspiring marketing.
Aubrey Beck
Blog Article | 3 min read
Marketing
Why Rap Genius Got on Google's Bad Side with its SEO Tactics
Google rolls out new SEO rules. Are you on the naughty list?
Aubrey Beck
Blog Article | 4 min read
Marketing
4 Ways Your Website Can Get Into SEO Trouble with Google
Avoid getting on Google's bad side. Drop the questionable SEO practices.
Aubrey Beck
Blog Article | 3 min read
Featured
Case Studies
Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study
Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Case Study | 4 min read
Salted Stone Moves Into CPG Package Design with Barlean’s Platinum Product Line
Salted Stone worked with Barlean's to establish a fresh look for their premium product line
Phil Dupertuis
Case Study | 6 min read
Increasing Herculite's Organic Traffic Through a keyword-Driven Content Strategy
Salted Stone helped Herculite build their technical marketing and content efforts.
Abby Thompson
Case Study | 5 min read
Salted Stone Produces 16-Bit Style Retro Animated Video for Med School Tutors
Animation research involved playing and watching clips from various SNES and Sega Genesis games
Phil Dupertuis
Case Study | 8 min read
Marketing
Panda-monium: 5 Tips for Thriving in the Face of Panda 4.0 Update
The Great Panda Panic: 5 tips for thriving in the face of Google's Panda 4.0 update.
Aubrey Beck
Blog Article | 3 min read
Marketing
3 Must-Have Traits to Thrive in an Agile Marketing Environment
How are incorporating adaptability in your approach to marketing?
Aubrey Beck
Blog Article | 3 min read
Marketing
5 Common Inbound Marketing Mistakes & How To Fix Them
Implementing an inbound marketing strategy can be very complicated. Avoid these 5 mistakes and reap your rewards!
Aubrey Beck
Blog Article | 4 min read
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