Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Happy
Company & Culture

How Retainer-Based Pricing Creates a More Stable -- and Happy -- Agency

What happens when an agency moves toward a retainer-business model?
Mike Skeehan
mikeWide
Company & Culture

The Biggest Mistakes Agency Owners Make When They're First Starting Out

Advice for first-time agency owners from a first-time agency owner
Mike Skeehan
giphy-27
Marketing

5 Motivational Tips for the Discouraged Inbound Marketing Newbie

Hard lessons learned along the path to becoming inbound marketing pros
Mike Skeehan
Inbound Marketing Agency
Business Strategy

Why We Became an Inbound Marketing Agency & You Should Too!

Managing Partner Mike lays out our decision to become an inbound agency through the lens of philosophy.
Mike Skeehan
rawpixel-579221-unsplash
Marketing

The Proof is in the Metrics

Using data to confirm and validate (or discredit) web design choices
Mike Skeehan
restaurant
Design

Design With Purpose

Answering the question "what do you want your visitors to do?" can help you design your online presence with purpose.
Mike Skeehan
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Marketing

Tangible Value of Landing Page Optimization

Increase conversion rates with landing page optimization.
Mike Skeehan
ecommerce
Marketing

Managing E-commerce CPC Programs: Analytics & Bid Management

Leveraging web analytics data is vital when it comes to managing e-commerce CPC programs. But are you paying attention to additional metrics?
Mike Skeehan
business objectives
Business Strategy

Building Websites That Contribute to Business Growth

Get creative in order to integrate business objectives into website design.
Mike Skeehan

Featured Case Studies