Insights from Salted Stone

Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Case Study | 4 min read
Company & Culture

Hello, Dublin: Salted Stone has Set Up Shop Across the Pond

We’ve entered the EMEA region full steam ahead, and our team in Dublin is ready to help your business grow.
Paige Sander
Blog Article | 2 min read
Company & Culture

Salted Stone’s Hottest Takes from INBOUND ‘19

We’re back from HubSpot INBOUND ‘19 and ready to share our hottest takes about parental leave, conversational marketing, multi-touch attribution, and more.
Adam Zabinsky
Blog Article | 3 min read
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Blog Article | 5 min read
Marketing Business Strategy Business Support

Why thought leadership is more important than ever on LinkedIn

This is a pretty cool post and it's about something'
Tony Eades
| 3 min read
Marketing HubSpot Partner

Advanced Tips For HubSpot Onboarding

Research on chatbot UX is starting to reach a critical mass. At the same time, chatbot technology is now affordable enough for small and mid-size companies. Not surprisingly, a lot of companies now want to sell you a chatbot very badly, regardless of whether it’ll improve your customer experience or not.
Andrew Levy
Blog Article | 5 min read
emotion-jacking-web4
Marketing

An Introduction to Emotional Marketing

Have you ever found yourself tearing up (or sobbing uncontrollably) at a commercial? That’s emotional marketing at work.
Meika Birch-Davis
Blog Article | 3 min read
2020 Future
Marketing

2020 Future Trends In Marketing

Today’s marketing is all about the customer or consumer. Whether you are B2C or B2B – it doesn’t matter, it’s all about B2H - Business to Human.
Tony Eades
Blog Article | 2 min read
SEO
Marketing

SEO 101: A Story of the Pillar Page

SEO strategies are always evolving; just when you think you’ve got it down pat, there’s another piece of the puzzle that’s missing.
Michael Peach
Blog Article | 5 min read
s2Inbound
Marketing

Salted Stone's Hottest Takes from INBOUND 2019

The Salted Stone team had an incredible time at INBOUND ‘19! Here are some of our team's hottest takes from the marketing industry’s favourite conference:
Tony Eades
Blog Article | 3 min read
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Chatbot-messages-example
Marketing

Chatbots, AI, and User Experience

Research on chatbot UX is starting to reach a critical mass. At the same time, chatbot technology is now affordable enough for small and mid-size companies. Not surprisingly, a lot of companies now want to sell you a chatbot very badly, regardless of whether it’ll improve your customer experience or not.
Michael Peach
Blog Article | 4 min read
Marketing

7 Steps to building campaigns that focus on quality

As our investment increases, the focus is now on quality. So, what are some ways CMOs and their teams can build campaigns that focus on achieving quality leads?
Tony Eades
Blog Article | 6 min read
Facebook Likes Salted Stone
Marketing

Five B2B companies killing it on Facebook by doing the unexpected

Facebook provides a unique opportunity for B2B companies to capture leads and boost sales...
Michael Peach
Blog Article | 3 min read

Featured Case Studies

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Marketing Company & Culture HubSpot Partner

The Top 5 Inbound & HubSpot Partner Agencies in Australia

There’s a lot of respect between partners, in which we learn from and inspire each other every day...
Michael Peach
Blog Article | 4 min read