Insights from Salted Stone

HubSpot Partner

HubSpot Payments Is Kind of a Big Deal

HubSpot Payments is an end-to-end payment solution built right into HubSpot CRM. What is it, how does it work, who’s it for, and who has access?
Ben Sack
| 5 min read
Customer Success

Salted Stone Helps Boxed Water Operationalize a Shift in Messaging: A Social Media Marketing Campaign Case Study

Boxed Water is a sustainable water company that offers a more eco-friendly alternative to single-use plastic water bottles.
Talar Malakian
Case Study | 4 min read
Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.
Sabrina Roussel
Blog Article | 8 min read
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Blog Article | 5 min read
Marketing Business Strategy Business Support

Why thought leadership is more important than ever on LinkedIn

This is a pretty cool post and it's about something'
Tony Eades
| 3 min read
lookingforward-S2-AU
Business Strategy

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

“2020 sounds futuristic, mysterious and fast paced, however... 2020 needs to be realistic, clear and well planned"
Tony Eades
Blog Article | 2 min read
Business Strategy

How to measure operational efficiencies of content production in B2B marketing

B2B companies are spending more and more money on B2B content marketing these days. In the US alone, it has been estimated that B2B companies spend $5.2bn on content creation; around 55% of their marketing budgets. You would hope that marketing executives would have ways to know what was working and what wasn’t, but according to the latest Gleanster report, that’s often not the case.
Tony Eades
Blog Article | 4 min read
Business Strategy

The importance of aligning sales and marketing KPI's

In many companies, the KPIs for the Marketing and Sales teams are totally separate, and so there is little incentive for the teams to work together.
Andrew Levy
Blog Article | 3 min read
Business Strategy

6 of the best strategies for targeted lead generation

Marketers report that lead generation continues to be one of their main challenges, with 80% saying their lead generation efforts are only slightly or somewhat effective.
Hannah Stack
Blog Article | 3 min read
GettyImages-1095504764
Branding Business Strategy

Beyond Demographics: Building a Buyer Persona to Understand Your Customer

An often-overlooked key to marketing success is your buyer persona.
Tony Eades
Blog Article | 3 min read
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Business Strategy

Demonstrating the benefits of Smarketing to your sales and marketing teams - How to

The statistics and results about Smarketing don't lie; it produces outstanding benefits in revenue growth for businesses, on average, a 20% bump, according to Hubspot.
Meika Birch-Davis
Blog Article | 3 min read
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Business Strategy

The Four Steps to a Marketing Action Plan

Your marketing action plan should bring everything together.
Meika Birch-Davis
Blog Article | 4 min read
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Business Strategy

The Strategic Marketing Process - Part 1: Strategy & Tools

Develop your marketing strategy, understand and use the tools
Andrew Levy
Blog Article | 3 min read

Featured Case Studies

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Business Strategy

Are Your YouTube Ads Really Worth the Effort? Learning from the Big Names

YouTube is still a powerful tool for branding and marketing...
Tony Eades
Blog Article | 3 min read
Business Strategy

The Apple approach: How self discovery leads to business growth

2017 has seen a major seismic shift in the application of media and social channels to both empower and disrupt players in the corporate and political landscape.
Tony Eades
Blog Article | 3 min read