Insights from Salted Stone


The Art of the Explainer Video

Video marketing giant Wistia & digital agency Salted Stone tackle all things explainer video: from production (length, format, style, script writing, and audio) to placement, analysis, and marketing!
Abby Thompson

Building A Modern PR Strategy In The Age Of Social Influencers

Early PR practitioners were tasked with building contact lists, pitch journalists, score inches, clip the hits, and distribute press releases. But today, the democratization of information has eroded the once straightforward nature of the job -- here's our guide to surviving the modern PR landscape.
Aubrey Beck

10 SEO Fails To Avoid During A Website Redesign

While planning a redesign, it can be easy to overlook of the most important aspects of web design — search engine optimization.
Jose Han