Insights from Salted Stone

Marketing

ABM: Where Marketing & Sales Can Collaborate (or Collide)

ABM is a strategy that targets high-value contacts. How it's alike (and different) from traditional outbound marketing and sales prospecting.
Sabrina Roussel
Blog Article | 8 min read
Marketing

You’ve Been Lied to About Personalized Email Marketing

Email personalization is often unnecessary and can actually be a turnoff for potential buyers. So why do people keep recommending it?
Ben Sack
Blog Article | 5 min read
Websites

Increasing Dwell Time & Building for Engagement

A few additional seconds of dwell time on your website can dramatically impact it's effectiveness and bolster your SERP rankings. Are you designing and creating content with engagement in mind?
Brandon Jones
Blog Article | 8 min read
Company & Culture

Big (like, really big) news from the Salted Stone team!

This year, Salted Stone turned 10 years old. We’re celebrating our birthday in a big, big way.
Abby Thompson
Blog Article | 4 min read
Marketing

Developing Relationships with Influencers in the B2B Space

Learn to identify B2B influencers, communicate with them, and build authentic partnerships.
Paige Sander
Blog Article | 5 min read
Customer Success

Rebranding Lessons From the Best & Worst Rebrands, Ever

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.
Tony Eades
Blog Article | 17 min read
Business Growth

Sales Enablement: How to Win on Sales and Customer Experience

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.
Tony Eades
Blog Article | 14 min read
Customer Success

Case Study: Cedar Woods’ Inbound Success

Today’s most disruptive companies are winning on customer experience (CX) and driving revenue growth with a CRM at the centre of it all. How you sell now matters more than what you sell.
Tony Eades
Blog Article | 7 min read
Marketing HubSpot Partner

Advanced Tips For HubSpot Onboarding

Research on chatbot UX is starting to reach a critical mass. At the same time, chatbot technology is now affordable enough for small and mid-size companies. Not surprisingly, a lot of companies now want to sell you a chatbot very badly, regardless of whether it’ll improve your customer experience or not.
Andrew Levy
Blog Article | 5 min read
Media Hit

Is brand monarchy losing momentum after almost 70 years?

With the Duke and Duchess of Sussex releasing their bombshell statement that they'd no longer play senior roles within the Royal family - is the Queen losing her grip on Brand Monarchy?
Tony Eades
Blog Article | 3 min read
emotion-jacking-web4
Marketing

An Introduction to Emotional Marketing

Have you ever found yourself tearing up (or sobbing uncontrollably) at a commercial? That’s emotional marketing at work.
Meika Birch-Davis
Blog Article | 3 min read
2020 Future
Marketing

2020 Future Trends In Marketing

Today’s marketing is all about the customer or consumer. Whether you are B2C or B2B – it doesn’t matter, it’s all about B2H - Business to Human.
Tony Eades
Blog Article | 2 min read
SEO
Marketing

SEO 101: A Story of the Pillar Page

SEO strategies are always evolving; just when you think you’ve got it down pat, there’s another piece of the puzzle that’s missing.
Michael Peach
Blog Article | 5 min read
s2Inbound
Marketing

Salted Stone's Hottest Takes from INBOUND 2019

The Salted Stone team had an incredible time at INBOUND ‘19! Here are some of our team's hottest takes from the marketing industry’s favourite conference:
Tony Eades
Blog Article | 3 min read
lookingforward-S2-AU
Business Strategy

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

“2020 sounds futuristic, mysterious and fast paced, however... 2020 needs to be realistic, clear and well planned"
Tony Eades
Blog Article | 2 min read
Chatbot-messages-example
Marketing

Chatbots, AI, and User Experience

Research on chatbot UX is starting to reach a critical mass. At the same time, chatbot technology is now affordable enough for small and mid-size companies. Not surprisingly, a lot of companies now want to sell you a chatbot very badly, regardless of whether it’ll improve your customer experience or not.
Michael Peach
Blog Article | 4 min read
HubSpot Partner

So you've bought Hubspot, now what?

You’ve joined the trend, taken the next step in your marketing journey and chosen the worlds #1 Inbound Marketing & Sales Software, HubSpot. The big question is, now that you’re using this amazing platform that can help you improve results, what’s next? How do you start? And how do you start well!
Michael Peach
Blog Article | 4 min read
Business Strategy

How to measure operational efficiencies of content production in B2B marketing

B2B companies are spending more and more money on B2B content marketing these days. In the US alone, it has been estimated that B2B companies spend $5.2bn on content creation; around 55% of their marketing budgets. You would hope that marketing executives would have ways to know what was working and what wasn’t, but according to the latest Gleanster report, that’s often not the case.
Tony Eades
Blog Article | 4 min read
Business Strategy

The importance of aligning sales and marketing KPI's

In many companies, the KPIs for the Marketing and Sales teams are totally separate, and so there is little incentive for the teams to work together.
Andrew Levy
Blog Article | 3 min read
Business Strategy

6 of the best strategies for targeted lead generation

Marketers report that lead generation continues to be one of their main challenges, with 80% saying their lead generation efforts are only slightly or somewhat effective.
Hannah Stack
Blog Article | 3 min read
Marketing

7 Steps to building campaigns that focus on quality

As our investment increases, the focus is now on quality. So, what are some ways CMOs and their teams can build campaigns that focus on achieving quality leads?
Tony Eades
Blog Article | 6 min read
Websites

5 Website must-haves to build an online lead machine

In this digital age, there's no denying that your website is your company's most valuable marketing asset.
Meika Birch-Davis
Blog Article | 4 min read
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Branding Business Strategy

Beyond Demographics: Building a Buyer Persona to Understand Your Customer

An often-overlooked key to marketing success is your buyer persona.
Tony Eades
Blog Article | 3 min read
Business Strategy

Demonstrating the benefits of Smarketing to your sales and marketing teams - How to

The statistics and results about Smarketing don't lie; it produces outstanding benefits in revenue growth for businesses, on average, a 20% bump, according to Hubspot.
Meika Birch-Davis
Blog Article | 3 min read
Facebook Likes Salted Stone
Marketing

Five B2B companies killing it on Facebook by doing the unexpected

Facebook provides a unique opportunity for B2B companies to capture leads and boost sales...
Michael Peach
Blog Article | 3 min read
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Business Strategy

The Four Steps to a Marketing Action Plan

Your marketing action plan should bring everything together.
Meika Birch-Davis
Blog Article | 4 min read
Analytics

Making marketing analytics sexy and knowing how well you're performing

Marketing used to just be about clever headlines and creative designs – then we entered the digital age.
Meika Birch-Davis
Blog Article | 3 min read
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Business Strategy

The Strategic Marketing Process - Part 1: Strategy & Tools

Develop your marketing strategy, understand and use the tools
Andrew Levy
Blog Article | 3 min read
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Business Strategy

Are Your YouTube Ads Really Worth the Effort? Learning from the Big Names

YouTube is still a powerful tool for branding and marketing...
Tony Eades
Blog Article | 3 min read
Customer Success

The new benchmark in business performance is customer experience (CX)

At Salted Stone we believe Customer Experience will be a major focus for CMOs in 2016.
Andrew Levy
Blog Article | 2 min read
Customer Success

Overcoming management inertia to align sales and marketing.

The case for Smarketing - the integration of sales and marketing efforts - is strong, but implementation of a new way of doing things is never simple, and organisational inertia is a common cause of failure.
Hannah Stack
Blog Article | 4 min read
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Marketing Company & Culture HubSpot Partner

The Top 5 Inbound & HubSpot Partner Agencies in Australia

There’s a lot of respect between partners, in which we learn from and inspire each other every day...
Michael Peach
Blog Article | 4 min read
Customer Success

How to get marketing ROI with Hubspot

Considering HubSpot’s average 2-year lead growth across all their customers is 5x higher than that of traditional outbound marketing, there is definitely a science to using HubSpot and a potential for increased ROI.
Michael Peach
Blog Article | 4 min read
Business Strategy

The Apple approach: How self discovery leads to business growth

2017 has seen a major seismic shift in the application of media and social channels to both empower and disrupt players in the corporate and political landscape.
Tony Eades
Blog Article | 3 min read
Customer Success

B2B engagement marketing technologies - The cornerstone to B2B marketing strategy

If there’s one thing B2Bmarketers can be sure of these days, it’s that engagement needs to be at the heart of B2B marketing strategy.
Tony Eades
Blog Article | 4 min read
Customer Success

Is Hubspot worth the high price?

As an Inbound Marketing agency and a HubSpot partner, we receive a lot of questions about whether or not HubSpot is worth the money. Well, we have a question for you: Are you ready to make this tool work for your money?
Andrew Levy
Blog Article | 4 min read