Insights from Salted Stone

HubSpot

Do You Really Need HubSpot Operations Hub?

Get our take on who really needs these new features, like two-way data syncing, programmable workflow automation, data quality automation, and datasets.
Michael Peach
HubSpot

5 Marketing Benefits of High-Quality CRM Data

Your CRM data quality may be the key to solving your marketing challenges. What is a data management strategy, and how can it impact your campaigns?
Pedro Loeza
Conversational Marketing

Chatbots and Conversational UI in 2023

Thinking about chatbots as conversational UIs helps create a whole new way of thinking about these tools and their usefulness for marketing and sales. 
Andrew Siskind
Marketing

Benefits and Limitations of Earned Media vs. Paid Media

What are the advantages and disadvantages of earned media vs. paid media? In this post, we define both terms and explore their benefits and limitations.
Kaley Deneen
Websites

When Is It Time to Invest in a Website Redesign?

To answer this big question, you’ll first need to ask yourself some smaller ones. We’ll show you where to start.
Adam Zabinsky
Marketing Strategy

Get the Most Out of Your Buyer Personas

Building buyer personas is more than just an academic exercise. Here’s how to create actionable buyer personas that are useful for everyone on your team.
Tony Eades
Brand identity and visual identity: What’s the difference?
Design

Brand Identity and Visual Identity: What’s the Difference?

Your company’s visual identity is a set of cohesive design elements and guidelines. Brand identity is a broader term that includes, but is not limited to, visuals.
Glenn Purcell
Man in front of sunlit window
HubSpot Partner

Full Transparency: Is It Worth It to Hire a HubSpot Partner Agency?

We break down the actual costs and benefits of hiring a HubSpot partner agency compared to the alternatives, like in-house employees and flat-rate services.
Michael Peach
Virtual feedback session (Source: Unsplash)
Customer Success

Giving Great Feedback to Your Agency Paves the Path to Success

We asked our production team for their top tips. Follow this advice, and you’ll maximize the ROI of your agency relationship and the success of your projects.
Glenn Purcell
Chatbot-messages-example
Marketing

Chatbots and Conversational UI in 2023

Thinking about chatbots as conversational UIs helps create a whole new way of thinking about these tools and their usefulness for marketing and sales. 
Michael Peach
Customer Success

How to get marketing ROI with Hubspot

Considering HubSpot’s average 2-year lead growth across all their customers is 5x higher than that of traditional outbound marketing, there is definitely a science to using HubSpot and a potential for increased ROI.
Michael Peach
GettyImages-1095504764
Branding Business Strategy

Beyond Demographics: Building a Buyer Persona to Understand Your Customer

An often-overlooked key to marketing success is your buyer persona.
Tony Eades
s2Inbound
Marketing

Salted Stone's Hottest Takes from INBOUND 2019

The Salted Stone team had an incredible time at INBOUND ‘19! Here are some of our team's hottest takes from the marketing industry’s favourite conference:
Tony Eades
lookingforward-S2-AU
Business Strategy

Yet Another ‘Looking Ahead: 2020’ Blog Post from a Digital Agency

“2020 sounds futuristic, mysterious and fast paced, however... 2020 needs to be realistic, clear and well planned"
Tony Eades
Chatbot
Marketing

Intro to Conversational Marketing with Chatbots

In digital marketing, it’s important to balance efficiency with a personal touch. Conversational marketing tools can help you achieve that balance.
Michael Peach